The Role of Employer Branding & Employee Branding in the Modern Corporate World

EasyChair Preprint 7488

Abstract

This research examines and analyze the impact of employee branding and employer branding in Modern Corporate World that exceeded the national boundaries in globalization. Modern Corporate World culture spreading in India widely where all the facilities are available to the employees. Modern Corporate World has developed the culture that focus on employee-oriented approach, this drastic change in such organizations. Modern Corporate World organization focused on employee & employer branding to achieve the desired goals. Employee branding is a new term in service industry that emphasis the internal marketing of organization Infront towards the external image of a company. India has a significant presence of service sectors as in top ten around the world. Employment rate in service sector in India is more that 32.33% as per the collected data by world bank in 2020. Where such a large number of employees contribute their services in the different fields than its matter of concern of company’s policies for the employees. This research discusses the role of employee & employer branding is success mantra to achieve the desired goals of the organization. As employee branding represents the employer image among its employees in an organization. Competent organizations known for their employee fleet. Such organizations believe in employee as a brand ambassador. Employer branding for employer attractiveness in Modern Corporate World Employees are the most important part of the organizations that develops its culture and played most important role in the success and failure of the organization.

Keyphrases: Employee Branding, Employer Branding, Modern Corporate World

@booklet{EasyChair:7488,
  author    = {Mala Sharma and Pratibha Verma},
  title     = {The Role of Employer Branding & Employee Branding in the Modern Corporate World},
  howpublished = {EasyChair Preprint 7488},
  year      = {EasyChair, 2022}}