A Study on consumer’s mindfulness/awareness about Impulsive buying and impact of various factors effecting impulsive buying.

EasyChair Preprint no. 7025

Abstract

This study attempts to know that people are mindful/aware about impulsive buying or not. It also important to know that which are the factors/ reasons due to which customers tends to impulse buy. People buy more things than they had planned to buy because of impulsive buying. The main objectives are to know whether people are aware of impulsive buying or not 2 and various factors effecting impulsive buying. The data for the study was collected through questionnaire. SPSS was used for the analysis of the responses so as to come to the conclusion.

Keyphrases: factors, Impulsive buying, Mindful/aware

@Booklet{EasyChair:7025,
  author = {Rutvij Majmudar and Shreyali Shah},
  title = {A Study on consumer’s mindfulness/awareness about Impulsive buying and  impact of various factors effecting impulsive buying.},
  howpublished = {EasyChair Preprint no. 7025},

  year = {EasyChair, 2021}}