Download PDFOpen PDF in browserFactors Influencing Intention of Mobile Users Participating in Reverse Supply Chain Management in the UAEEasyChair Preprint 420817 pages•Date: September 19, 2020AbstractThis study is concerned with examining the factors that influence customers’ intentions to participate in electronic recycling, focusing on studying the recycling of mobile devices because the used mobile is one of the major problems when it comes to managing electronic waste. Moreover, there is significant growth in mobile manufacturing, which increases mobile waste year after year. Meanwhile, another major problem with regard to mobile devices is that people tend to retain and store them, rather than sending them for recycling. The study will adopt quantitative approach as a choice of research and a survey method as research strategy. Data collection will be conducted via self-administrated questionnaire using non-probability self-selection sampling technique. By reviewing the literature on customer behaviour in this paper, the author identified a critical gap in the literature by, proposing an additional sub factors to be added to the Theory of planed behaviour (TPB) in order to increase customers’ intention towards mobile recycling in general and in the UAE in particular. Keyphrases: Customer recycling Behavior, Mobile phone reuse, Reverse supply chain management, Theory of Planned Behaviour, Waste mobile phone, mobile phone recycling
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