Elevating E-commerce: AI Innovations in Customer Experience

EasyChair Preprint no. 13456

Abstract

In the rapidly evolving landscape of e-commerce, artificial intelligence (AI) has emerged as a transformative force, reshaping customer experiences and driving unprecedented levels of engagement and satisfaction. This paper explores the myriad ways AI innovations are revolutionizing the e-commerce sector, from personalized recommendations and dynamic pricing to advanced customer support and seamless user interfaces. By leveraging machine learning algorithms and data analytics, e-commerce platforms are now able to offer highly tailored shopping experiences that anticipate and respond to individual customer preferences and behaviors. Additionally, AI-driven chatbots and virtual assistants are enhancing customer service, providing instant support, and resolving queries with remarkable efficiency. Through case studies and real-world examples, this paper highlights the significant impact of AI on customer loyalty and retention, and forecasts future trends that will further elevate the e-commerce experience. As AI continues to evolve, its potential to create more intuitive, responsive, and enjoyable shopping journeys promises to set new standards in the industry, ultimately benefiting both businesses and consumers.

Keyphrases: commerce, Customer, experience

@Booklet{EasyChair:13456,
  author = {Daisuke Nakata and Julia Anderson},
  title = {Elevating E-commerce: AI Innovations in Customer Experience},
  howpublished = {EasyChair Preprint no. 13456},

  year = {EasyChair, 2024}}