Consumer Brand Relationship: Psychological and Neuro Psychological Awarness and How Consumer Relay to Brand

EasyChair Preprint no. 7418

Abstract

The study provides a new awareness about branding with the help of psychological and neuro psychological channels of consumers, how they relate to their dearest brand. The author states that, the emotional connect over the brand decreases, on the other hand the involvement of the brand into self-increase over time. There are three experiments conducted in this study, the first experiment indicates a positive emotion for recently established brand, as well as a negative emotion and a positive involvement of dearest brand over time. Second experiments, measures the skin control responses and a positive emotion for recently established brand relationship, but they not established brand relation and the result is merged with the acknowledged data. Third experiment, a practical depth of magnetic study gives a link between established close relationship and insist the brain, which previously found to be crucial process in different, but connect the psychological situation such as addiction, loss aversion and interpersonal love.

Keyphrases: brand awareness, Brand Relationship, consumer psychology, psychology and neuro psychology.

@Booklet{EasyChair:7418,
  author = {Durgha Devi Loganathan},
  title = {Consumer Brand Relationship: Psychological and Neuro Psychological Awarness and How Consumer Relay to Brand},
  howpublished = {EasyChair Preprint no. 7418},

  year = {EasyChair, 2022}}