A Conceptual view of Employer Branding

EasyChair Preprint 4471

Abstract

The purpose of this study is to review the existing literature and to find out the practices which are used by the company to create employer branding. To analyze the data, we have also used qualitative tools like Atlas.ti. This chapter is important for the organization to understand how they can improve their employer branding and what the factors which affect employer branding are. This chapter helps in finding out what are the strategies used by organisations to create employer branding and what is the implications of employer branding.

Keyphrases: A conceptual view of employer branding, Benefits of employer branding, Employer Branding, Word cloud from literature

@booklet{EasyChair:4471,
  author    = {Nidhi and Arti},
  title     = {A Conceptual view of Employer Branding},
  howpublished = {EasyChair Preprint 4471},
  year      = {EasyChair, 2020}}