Customer Relationship Management (CRM) Software

EasyChair Preprint no. 12522

Abstract

Customer Relationship Management (CRM) software has emerged as a critical tool for businesses to effectively manage their interactions and relationships with customers. This abstract provides an overview of CRM software, its key features, benefits, and its impact on businesses.

CRM software is designed to streamline and automate various customer-related processes, including sales, marketing, and customer service. It serves as a centralized hub that consolidates customer data from multiple sources, such as emails, social media, and phone calls, allowing businesses to gain a holistic view of their customers. By leveraging this comprehensive customer information, organizations can enhance customer satisfaction, improve operational efficiency, and drive revenue growth.

The core features of CRM software typically include contact management, sales force automation, marketing automation, and customer service and support. Contact management enables businesses to maintain a comprehensive database of customer information, including contact details, purchase history, and communication preferences. Sales force automation streamlines the sales process by automating tasks such as lead management, opportunity tracking, and sales forecasting. Marketing automation enables targeted marketing campaigns, lead nurturing, and personalized customer communication. Customer service and support functionalities provide tools for managing customer inquiries, tracking support tickets, and ensuring timely resolutions.

Keyphrases: Customer, management, relationship

@Booklet{EasyChair:12522,
  author = {Favour Olaoye and Kaledio Potter},
  title = {Customer Relationship Management (CRM) Software},
  howpublished = {EasyChair Preprint no. 12522},

  year = {EasyChair, 2024}}