Impact Analysis of Artificial Intelligence Implementation in Business and Management (Case Study: XYZ Company)

EasyChair Preprint 15838

Abstract

The growth of artificial intelligence (AI) technology has opened up great opportunities in various industrial sectors, including the property sector. XYZ Company as a company engaged in the property sector faces challenges in managing rapidly growing data and making the right decisions in various aspects of the business, from planning to property sales. This research aims to explore the application of AI in decision making and business process optimization at XYZ Company. Using a qualitative research method with a case study approach, data was collected through in-depth interviews, observation, and documentation. The results show that the application of AI provides significant benefits in improving decision accuracy, optimizing business processes, and increasing the company's operational efficiency. However, the company also faces challenges in terms of limited human resources who understand AI technology, high implementation costs, and employee resistance to business process changes. Nonetheless, AI proved to have great potential to improve XYZ Company's competitiveness in the property industry, and became a key factor in the company's digital transformation. This research makes an important contribution to understanding the application of AI in the property sector, while offering insights for other companies looking to utilize this technology to improve business performance.

Keyphrases: Artificial Intelligence (AI), Property sector, decision making

@booklet{EasyChair:15838,
  author    = {Iin Haryoto and Dian Andriana and Alexander Santoso and Agung Widodo},
  title     = {Impact Analysis of Artificial Intelligence Implementation in Business and Management (Case Study: XYZ Company)},
  howpublished = {EasyChair Preprint 15838},
  year      = {EasyChair, 2025}}