Download PDFOpen PDF in browserDigital Transformation: A Quality Model as a guide to achieve a digital product focused on people10 pages•Published: March 21, 2024AbstractThinking about the experience that the user will have when interacting with a software, is beginning to understand that, in the interaction process, different factors influence: individual, social, cultural, contextual and those specific to the product in question. Artificial intelligence and process automation, among other technologies, are implemented in companies to increase productivity and improve the experience of customers and suppliers. But how do they impact companies? And how can they improve the user experience? Consumers are more likely to purchase brands that they recognize, remember and provide relevant and personalized offers. Personalized experiences can increase conversion rates by 300% and, precisely, Artificial Intelligence (AI) comes to collaborate to achieve this. In this sense, the objective of this proposal is to provide software development companies with a quality model with a people-centered approach that places them at the center of design-driven development. This mode serves as an instrument, guide or good practices that allow them to position themselves at a highly competitive level in the current market, through the production of quality software based on the user experience. For this purpose, a quality model is proposed, the development of which took into account the structure of the International Standard ISO 13407:1999, the ISO 25000 standard and information collected from the software and computer services industry in the region.Keyphrases: Accessibility, human-centered design, interaction, user experience In: Ajay Bandi, Mohammad Hossain and Ying Jin (editors). Proceedings of 39th International Conference on Computers and Their Applications, vol 98, pages 169--178
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