Keyword:customer journey

Publications
Managing customer wishes and expectations with the customers’ need process and onion models of digital tools Suvi Junes and Anu Turunen In:Proceedings of European University Information Systems Congress 2023
Journey Builder: a Core Feature of Marketing Cloud Laxman Vattam and Kalpana Puli EasyChair Preprint 15916
Phygital Boom May Lead To Luxury Implosion Anna Chastel, Sarah Grondin, Julien Baland and Ivan Coste Maniere EasyChair Preprint 1394