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Author:Leslie Cuevas

Publications
Understanding the Pro-Environmental Motives of Young Consumers Engaging with Virtual Influencers: a Perspective from Goal-Framing Theory
Jennifer Yeeun Huh, Leslie Cuevas, Hye-Young Kim and Yui An
EasyChair Preprint 11906

Keyphrases

Goal framing theory, Pro-environmental Motives, Source Credibility Model, Sustainability, Virtual influencer.

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