AMSWMC21: Academy of Marketing Science World Marketing Congress Universidade Lusiada-Norte Porto, Portugal, June 27-30, 2018 |
Conference website | https://ams.site-ym.com/events/EventDetails.aspx?id=887997 |
Submission link | https://easychair.org/conferences/?conf=amswmc21-porto |
Conference program | https://easychair.org/smart-program/AMSWMC21_Porto/ |
Abstract registration deadline | October 1, 2017 |
Submission deadline | October 1, 2017 |
The AMSWMC21_Porto is the 21st AMS World Marketing Congress (WMC). The 21st WMC will be held June 27-29, 2018 at the
Universidade Lusiada-Norte, Porto, Portugal. The conference theme is:
Finding New Ways to Engage and Satisfy Global Customers Conference
Program Co-Chairs:
John B. Ford, Old Dominion University (jbford@odu.edu)
Elizabeth Real, Universidade Lusiada-Norte, Porto, Portugal (fcee@por.ulusiada.pt)
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
- Full papers of no more than 7,000 words will be considered for the program. Any topic of interest to the marketing Academy and AMS members is welcome. A list of topics can be found linked at the Congress home page. (https://ams.site-ym.com/events/EventDetails.aspx?id=887997)
- Works in Progress (submitted as structured abstracts) describing research not yet ready to present in a full paper form may be submitted in a structured form of no more than 2,500 words.
- Details:
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- Authors (or at least one author) of conditionally accepted papers are required to register for the WMC AND to present the accepted research at the time designated in the conference program. Any paper accepted for presentation but not presented at the conference will NOT appear in the official conference proceedings (Developments in Marketing Science) published by Springer. Final acceptance of reviewed submissions is contingent upon at least one author registering for the conference no less than 8 weeks prior to the meeting. Submissions that do not meet this requirement will not appear on the official conference program. Thus, prior to submission, please consider the submission of the paper seriously and take into account any uncertainties about author(s) NOT being able to attend.
- Papers may be presented only by an author. Substitute presenters are not allowed.
- All conference participants should have an active membership in AMS.
- It is against AMS policy to submit the same paper or proposal to multiple tracks or to multiple conferences simultaneously, or to resubmit a previously accepted paper.
Guidelines for Submitting Manuscripts and Special Session Proposals
Please submit structured abstracts, competitive papers or special session proposals electronically using the EasyChair conference management system, which can be accessed through a link at the respective Annual Conference or WMC home page (see www.ams-web.org).
Full paper submissions should not exceed 12 single-spaced pages or 7,000 words, whichever is less (Times New Roman or Calibri 12 pt. font, 1 inch margins) in total length including all exhibits and references. Be sure to include the title information with each submission but do not include a title page in the submitted document file itself. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author (address, e-mail address, phone) will be requested. It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published in the proceedings as full papers. A full paper may also be published as a one page abstract.
Structured abstracts submissions for “Works in Progress” should not exceed 4 single-spaced pages or 2,500 words, whichever is less. The WIP Structured abstract should follow the same style guidelines as above. A sample structured abstract can be found on the help tab at www.ams-web.org/help. A structured abstract may only be published in the Proceedings as one-page abstract.
Special session/panel proposals can be submitted through the conference management system to the special session submissions track. Proposals should contain a 100-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. Please contact one of the special session submission co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops, or other sessions that may be of interest to the AMS Fellows. Please contact the appropriate track chairs with your ideas.
- For more details on rules and formatting of submissions, view the help page at www.ams-web.org.
Committees
Program Chairs
- John B. Ford, Old Dominion University, jbford@odu.edu
- Ellizabeth Real, Universidade Lusiada-Norte, fcee@por.ulusiada.pt
Track Chairs
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Advertising and Integrated Communication
Douglas C. West, King’s College London, douglas.west@kcl.ac.uk
Les Carlson, University of Nebraska - Lincoln, Lcarlson3@unl.edu -
Big Data and New Marketing Analytics
Tina Harrison, University of Edinburgh, Tina.harrison@ed.ac.uk, Mary Brennan, University of Edinburgh, Mary.brennan@ed.ac.uk
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Branding and Product Management
Julie Guidry Moulard, Louisiana Tech University, jmoulard@latech.ed; Cleopatra Veloutsou, University of Glasgow, Cleopatra.Veloutsou@glasgow.ac.uk
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Business-to-Business Marketing
Mitch Griffin, Bradley University, mg@bradley.edu; Nic Terblanche, Stellenbosch University, South Africa, nst@sun.ac.za
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Consumer Behavior
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Dipayan Biswas, University of South Florida, dbiswas@usf.edu; Jean-Luc Herrmann, University of Lorraine, Jean-luc.herrmann@univ-lorraine.fr
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Cross-Cultural, Multicultural and/or International Marketing Cheryl Nakata, University of North Carolina at Greensboro, Ccnakata@uncg.edu; Catherine Demangeot, IESEG Business School, c.demangeot@ieseg.fr
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Digital Marketing
Paul Ballantine, University of Canterbury, paul.ballantine@canterbury.ac.nz; Lucie Ozanne, University of Canterbury, Lucie.ozanne@canterbury.ac.nz; Janice Payan, University of Northern Colorado, Janice.payan@unco.edu
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Social Media Marketing
Claas Christian Germelmann, University of Bayreuth, c.c.germelmann@uni-bayreuth.de; Kirk Plangger, King’s College London, Kirk.plangger@kcl.ac.uk
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Distribution and Supply Chain Management
Susan Golicic, Colorado State University, susan.golicic@business.colostate.edu; David Grant, University of Hull, d.grant@hull.ac.uk
Entrepreneurship and Innovation
Tek Thongpapanl, Brock University, nthongpa@brocku.ca; Adam Mills, Loyola University, ajmills@loynola
- Ethics,SocialResponsibilityandNot-for Profit
Theresa Kirchner, Old Dominion University, tkirchne@odu.edu; Gillian Sullivan Mort, LaTrobe University g.sullivan-mort@latrobe.edu.au
- FashionandLuxuryMarketing
Isabel Cantista, University Lusiada, Portugal icantista@por.ulusiada.pt; Joy Kozar, Kansas State University, jkozar@ksu.edu
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Green Marketing/Sustainability and Bottom-of-the-Pyramid Marketing
Valerie Swaen, Université catholique de Louvain & IESEG School of Management, Valerie.swaen@uclouvain.be; Charles Blankson, University of North Texas, Charles.blankson@unt.edu
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Iberian Marketing Issues
Nebojsa S. Davcik, ISCTE Business School, Davcik@live.com; Antonio Azevedo University of Minho, antonioa@eeg.uminho.pt
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Marketing Education
David Taylor, Sacred Heart University, Taylord44@sacredheart.edu; Jan Kietzmann, Simon Fraser University, jkietzma@sfu.ca
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Marketing in Emerging Markets
Fernando Fastoso, York University, Fernando.fastoso@york.ac.uk; Gregory Kivenzor, University of Connecticut, Gregory.Kivenzor@business.uconn.edu
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Marketing Research: Methods, Measures, and Analytics
Joe Hair, Jr., University of South Alabama, joefhair@gmail.com; Christian Ringle, Hamburg University of Technology, ringle@tuhh.de; Marko Sarstedt,
Otto-von-Guericke University, Marko.sarstedt@ovgu.de -
Marketing Strategy
Leyland Pitt, Simon Fraser University, lpitt@sfu.ca; Asa Wallstrom, Luleå University of Technology, Asa.Wallstrom@ltu.se
• Personal Selling and Sales Management
Jessica Ogilvie, Ohio University, Ogilvie@ohio.edu; Nicholas Paparoidamis, NEOMA Business School - Campus de Reims, nicholas.paparoidamis@neoma-bs.fr
- Pricing and Customer Value
Sandra Mottner, University of Western Washington, Sandra.Mottner@wwu.edu; Donald Lund, University of Alabama at Birmingham, donlund@uab.edu
• RelationshipMarketing/CSR/Customer Loyalty/CLV
Rene Darmon, ESSEC Business School, darmon@essec.fr; Diana Haytko, Florida Gulf Coast University, dhaytko@fgcu.edu
• Retailing (Online/Offline)
Gerard Cliquet, University of Rennes, Gerard.cliquet@univ-rennes1.fr; Karine Picot-Coupey, University of Rennes, Karine.picot@univ-rennes1.fr
• Services Marketing
Luca Petruzzellis, University of Bari Aldo Moro, Luca.petruzzellis@uniba.it; Annie Liu, Texas State University, aliu@txstate.edu
• Wine and Tourism Marketing
Paulo Ramos, University Lusiada, Portugal, paulomgramos@gmail.com; Nathalie Spielmann, NEOMA-Reims Campus, Nathalie.spielmann@neoma-bs.fr
• Doctoral Colloquium
Altaf Merchant, University of Washington, Tacoma, altafm@uw.edu
• SpecialSessions
John B. Ford, Old Dominion University, jbford@odu.edu; Elizabeth Real, Universidade Luciada-Norte, fcee@por.ulusiada.pt
Venue
The conference will be held in Porto, Portugal on the campus of our cohost, University Lusiadav (http://www.por.ulusiada.pt).
Contact
All questions about submissions should be emailed to the Congress Program Chairs or respective track chairs. If you have a question about your submission or reviews for a submission, contact your track chair. The track chairs manage the review process.
Information about AMS in general: www.ams-web.org