AMSWMC22: Academy of Marketing Science World Marketing Congress 2019 University of Edinburgh Business School Edinburgh, UK, July 9-12, 2019 |
Conference website | https://www.ams-web.org/event/AMSWMC22 |
Submission link | https://easychair.org/conferences/?conf=amswmc22 |
Conference program | https://easychair.org/smart-program/AMSWMC22/ |
Submission deadline | October 1, 2018 |
AMSWMC22 - Edinburgh
The 22nd AMS WMC will take place July 9 to July 12, 2019 at the University of Edinburgh Business School in beautiful Scotland. Information on registration and further details on the AMSWMC22 can be found at: https://www.ams-web.org/event/AMSWMC22 .
Congress Theme - Enlightened Marketing in Challenging Times
The theme of the 2019 Academy of Marketing Science World Marketing Congress draws on the historial significance of Edinburgh as the birthplace of the 'Scottish Enlightenment', an intellectual movement that centred on reason and advanced the ideas of liberty, progress and the scientific method. Almost 300 years on, its core values of liberalism, rational debate and the pursuit of knowledge are increasingly being challenged by a rapidly changing, globally shifting, digitally-connected world. As marketers, we are grappling with a plethora of complex and interconnected social, political, technological and economic challenges as we battle to be heard, remain authentic in our communications and interactions, build meaningful relationships, launch relevant products, services and ideas, complete mutually beneficial transactions and represent diverse consumer interests. Following in the footsteps of David Hume and Adam Smith, two significant figures of the Scottish Enlightenment movement at the University of Edinburgh, this Congress asks us all to reflect critically on, and reframe (where necessary) the roles of marketing (and marketers) in incorporating and advancing the ideals and actions of the Scottish Enlightenment within contemporary marketing theory and practice.
Submission Guidelines
For detailed submission instructions, rules, policies, please visit the appropriate links at https://www.ams-web.org/page/Help. A summary is provided here for your convenience.
All questions about the appropriateness of a topic or the status of a submission should be addressed to the track chair of the track to which you submit the paper too. The list of track chairs can be found below.
Full paper submissions should not exceed 12 single-spaced pages or 7,000 words, whichever is less (Times New Roman 12 pt. font, 1 inch margins, see www.ams-web.org’s “help” tab for detailed formatting information) in total length, including all exhibits and references. Be sure to include the title information with each submission but do not include a title page with author identification in the submitted document file. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested. Please be sure to spell all author names correctly. Misspelled names create problems in creating the program and effective communication. It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Also, no individual may be an author or coauthor of more than three competitive submissions. Should the limit of three be exceeded, only the first three submissions will be considered for the program and the subsequent submissions will not be eligible to be on the program. Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published in the proceedings as full papers. A full paper may also be published as a one-page abstract.
Structured abstracts submissions should not exceed 4 single-spaced pages following the guidelines at www.ams-web.org’s “help” page. A sample structured abstract is linked on the author submission guidelines at www.ams-web.org’s help page. Structured abstract’s accepted for presentation are published as one-page abstract in the Proceedings.
Special session/panel proposals can be submitted through the conference management system to the special session submissions track. Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session. In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.” Please contact one of the special session submission co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops, or other sessions that may be of interest to the AMS Fellows. Please contact the appropriate track chairs with your ideas.
Additional guidelines and formatting requirements for submissions can be found at this link: https://cdn.ymaws.com/www.ams-web.org/resource/resmgr/Help/Author/Author_Submission_Guidelines.pdf
List of Tracks
- Advertising and Integrated Communication
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Anand Kumar, University of South Florida, Tampa, USA - akumar@usf.edu
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Ryan J. Langan, University of San Francisco, USA - rjlangan@usfca.edu
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- Big Data and Marketing Analytics
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Jake Ansell, University of Edinburgh, UK - J.Ansell@ed.ac.uk
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Annie Pei-I Yu, National Chung Cheng University, Taiwan - annieyu@ccu.edu.tw
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- Branding and Product Management
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Cleopatra Veloutsou, University of Glasgow, UK - Cleopatra.Veloutsou@glasgow.ac.uk
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Kirsten Cowan, Neoma Business School, France - kirsten.cowan@neoma-bs.fr
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George Christodoulides, American University of Sharjah, UAE - gchristodoulides@aus.edu
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- Business-to-Business Marketing
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Kaouther Koolie, Bournemouth University, UK – kkooli@bournemouth.ac.uk
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Elvira Bolat, Bournemouth University, UK – ebolat@bournemouth.ac.uk
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- Children and the Marketplace
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David Marshall, University of Edinburgh, UK – David.Marshall@ed.ac.uk
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- Consumer Behavior
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Joe Vella, Malta University, Malta - joseph.m.vella@um.edu.mt
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Jennifer Yule, Northeastern University, USA - je.yule@northeastern.edu
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- Consumer Culture: Interpretive Perspectives
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Stephanie O’Donohoe, University of Edinburgh, UK – S.O’Donohoe@ed.ac.uk
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- Cross-Cultural, Multicultural and/or International Marketing
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Monica Hernandez, St. Edwards’ University, USA - mherna71@stedwards.edu
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- Digital Marketing
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Kirk Plangger, King’s College London, UK - Kirk.plangger@kcl.ac.uk
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Jan Kietzmann, Simon Fraser University, Canada - jan_kietzmann@sfu.ca
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- Distribution and Supply Chain Management
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Rajesh Iyer, Bradley University, USA - riyer@fsmail.bradley.edu
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Matt Wilson, Royal Institute of technology (KTH), Sweden – mattwilson.bsc@gmail.com
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- Entrepreneurship and Innovation
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Jeanette Paschen, Royal Institute of Technology - jeannette.paschen@indek.kth.se
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Karen Robson, University of Windsor - krobson@uwindsor.ca
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- Financial Services Consumers and Marketing
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Julie Robson, Bournemouth University, UK - JRobson@bournemouth.ac.uk
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Heejung Park, University of Wyoming, USA - hpark5@uwyo.edu
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- Fashion and Luxury Marketing
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Patsy Perry, University of Manchester, UK - patsy.perry@manchester.ac.uk
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Victoria Osburg, Hull University, UK - V.Osburg@hull.ac.uk
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- Food Marketing and Consumption
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Mary Brennan, University of Edinburgh, UK – Mary.Brennan@ed.ac.uk
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Mary McCarthy, University College Cork, Ireland - M.McCarthy@ucc.ie
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- Healthcare Marketing
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Sarah Lord Ferguson, Simon Fraser University, Canada - sarah_lord_ferguson@sfu.ca
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- Marketing Education
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Alma Mintu-Wimsatt, Texas A&M University-Commerce, USA - Alma.Wimsatt@tamuc.edu
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Héctor R. Lozada, Seton Hall University, USA - lozadahe@shu.edu
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- Marketing in Emerging Markets
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Jay Mulki, Northeastern University, USA - j.mulki@neu.edu
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- Marketing Management
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Yasemin Atinc, Texas A&M University-Commerce - Yasemin.Atinc@tamuc.edu
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Chris Myers, Texas A&M University-Commerce - chris.myers@tamuc.edu
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- Marketing Research: Methods, Measures, and Analytics
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Joe Hair, University of South Alabama, USA – jhair@southalabama.edu
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Christian Ringle, Hamburg University of Technology, Germany – c.ringle@tuhh.de
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Marko Sarstedt, Otto Van Guericke University Magdeburg, Germany - marko.sarstedt@ovgu.de
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- Marketing Strategy
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Leyland Pitt, Simon Fraser University, Canada - lpitt@sfu.ca
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Vida Morkunas, Lulea University of Technology New Product development and Innovation, Sweden - Vidamorkunas@telus.net
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- Marketing Theory: Alternative and Critical Perspectives
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Jillian Farquhar, Solent University, UK - Jillian.Farquhar@solent.ac.uk
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Claudia Simoes, University of Minho, Portugal - csimoes@eeg.uminho.pt
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- Marketing and society, not-for-profit marketing, charity marketing, bottom-of-the-pyramid marketing
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P. Sergius Koku, Florida Atlantic University, USA - koku@fau.edu
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Gillian Sullivan-Mort, LaTrobe University, Australia – g.sullivan-mort@latrobe.edu.au
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- New Product Development and Innovation
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Tek Thongpapanl, Brock University, Canada - nthongpa@brocku.ca
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Adam Mills, Loyola University, USA - ajmills@loyno.edu
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- Personal Selling and Sales Management
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Felicia Lassk, Northeastern University, USA - F.Lassk@northeastern.edu
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Carsten Schultz, University of Hagen, Germany - carsten.schultz@fernuni-hagen.de
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- Pricing and Customer Value
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Ben Lowe, University of Kent, UK - B.Lowe@kent.ac.uk
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Carl-Philip Ahlbom, Stockholm School of Economics, Sweden - carl-philip.ahlbom@hhs.se
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- Relationship Marketing/CSR/Customer Loyalty/CLV
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Harjit Sekhon, Coventry University, UK - bsx209@coventry.ac.uk
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Paul Ballantine, Canterbury University, New Zealand - paul.ballantine@canterbury.ac.nz
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- Responsible Marketing and Ethics (including corporate social responsibility, ethics, environmental and green marketing)
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Matthew Lunde, Ithaca College, USA - Matthew.b.lunde@gmail.com
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Vignesh Yoganathan, University of Branford - vj.yoganathan@gmail.com
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- Retailing (Online/Offline)
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Kishore Gopalakrishna Pillai, University of East Anglia, UK - K.Gopalakrishna-Pillai@uea.ac.uk
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Prithwiraj Nath, Leeds Beckett University, UK - p.nath@leedsbeckett.ac.uk
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- Services Marketing
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Dahlia El-Manstrly, University of Edinburgh, UK – Dahlia.El-Manstrly@ed.ac.uk
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Linda Alkire, Texas State University, USA - l_n57@txstate.edu
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- Social Media Marketing
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Ben Marder, University of Edinburgh, UK – Ben.Marder@ed.ac.uk
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Antonia Erz, Copenhagen Business School, Denmark - ae.marktg@cbs.dk
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- The Glocalized Luxury Buyer
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Joy M. Kozar, Kansas State University - jkozar@ksu.edu
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Lauren Copeland, Kent State University - lcopela6@kent.edu
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- Wine and Tourism Marketing
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Ulrich Paschen, Lulea University, Sweden - ulrich.michael.paschen@ltu.se
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- Special Sessions
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Tina Harrison, University of Edinburgh, UK - Tina.Harrison@ed.ac.uk
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- Doctoral Colloquium
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John Ford, Old Dominion University, USA - jbford@odu.edu
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Altaf Merchant, Washington University Tacoma, USA - altafm@uw.edu
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Program Management Leadership
Program Chairs
- Tina Harrison, University of Edinburgh Business School - Tina.Harrison@ed.ac.uk
- Mary Brennan, University of Edinburgh Business School - Mary.Brennan@ed.ac.uk
Arrangements Chair
- Raymond Bremner, University of Edinburgh Business School - Raymond.Bremner@ed.ac.uk
Contact
All questions about submissions should be emailed to the respective track chair. The track chairs handle all aspects of the review process. Questions about the 2019 AMS WMC in general, may be directed toward the Program Chairs.