Tags:Artificial Intelligence, Education Quality Scale, Generation Z and Service Quality Higher
Abstract:
The service systems grow rapidly day by day and reaches a better level. Technological developments and changes along with social life make businesses in the service sector more competitive. Education is growing exponentially as a sector and gaining the status of a full-fledged service industry globally. Since the services provided in higher education have different dynamics than other sectors, it is not possible to measure the service quality with the same concepts and criteria. Developments in the field of technology directly affect people. The expectations and needs of people living in different ages also change depending on the conditions of that age. This difference reveals the differences between generations and generations. The Z generation, which is in the higher education age, is a generation that is intertwined with technology and also called the digital generation, unlike the previous generations. In this study, 6 dimensions and 20 sub-factors were determined to determine the quality of service that generation Z expects from higher education, considering the characteristics and dynamics of this generation. The dimensions used are as follows; "Quality of Administrative Services", “Quality of Academic Services”, "Adequacy of Campus Facilities and Social Life", "Teaching Approach and Method", "Technological Infrastructure", "Online Services", "Career Planning". As a result of the developed scale, the expectations of the students were determined. fuzzy sets have been used because the obtained data are subjective. The data were analyzed using MATLAB.
A Higher Education Service Quality Model Based on Expectations of the Generation Z with Fuzzy Sets and an Application