Aspects of learning styles modelled on R. Felder and B. Soloman are discussed in detail. The results of the study of the educational advantages of students of KryvyiRih State Pedagogical University of the speciality "014 Secondary education (Chemistry)" are presented. It is shown that the majority of students in the group are those who study visually, sensitively, actively and consistently. According to studied features of the student's groups didactic material on the theme "Ecological Chemistry of the Lithosphere" of the content module "Ecological Chemistry of Environmental Objects" was elaborated and its role and place in the structure of the educational process determined. Forms of work that involve the use of different cognitive functions are described and therefore contribute to their balanced development. It allows a person to be flexible in the unrestrained development of technological progress, to be open to different ways of obtaining information and perceiving it without resistance and stress.