Title:Determinants of Consumers’ Acceptance of Voice Assistance Technology: Integrating the Service Robot Acceptance Model and Unified Theory of Acceptance and Use of Technology
Users are increasingly using AI-based applications in their daily activities, with voice assistants playing a more advanced and pervasive role. However, little is known about the specific drivers of user acceptance of voice assis-tance technology. Therefore, a conceptual model was developed that inte-grates factors from the Service Robot Acceptance Model (sRAM), and Uni-fied Theory of Acceptance and Use of Technology (UTAUT). The model will be tested with a large-scale survey of respondents of different ages, gen-ders, and educational levels. This ongoing research focuses on users' ac-ceptance of the use of digital voice assistants in their daily lives and suggests a model that considers the factors that enable their acceptance.
Determinants of Consumers’ Acceptance of Voice Assistance Technology: Integrating the Service Robot Acceptance Model and Unified Theory of Acceptance and Use of Technology
Determinants of Consumers’ Acceptance of Voice Assistance Technology: Integrating the Service Robot Acceptance Model and Unified Theory of Acceptance and Use of Technology