This study investigates how digital technologies affect creative SMESs' or-ganizational cultures by quantitatively analyzing how they affect important performance metrics like worker happiness, output, decision-making speed, and work quality. It evaluates the ways in which digital tools influence both day-to-day operations and the strategic orientation of industries, and it finds that although these technologies increase operational efficiency, they also necessitate considerable cultural transformations in order to fully realize their potential. The study emphasizes how crucial it is for SMEs to create a crea-tive and flexible culture, stressing the value of leveraging technology innova-tions to gain a competitive edge and alter cultures.