This abstract highlights the importance of developing a website framework that is tailored, specific, and built in-house for the Office for Astronomy Outreach of the International Astronomical Union. Its purpose is to support the creation of educational materials, public resources for the development of scientific knowledge, and initiatives that promote astronomy in places that lack free access to it.

Throughout 2024 and 2025, the OAO implemented a series of internal reforms aimed at improving the distribution of material, educational, and communication resources for all events and for the network of National Outreach Coordinators it supports. Within this new structure, we proposed the design, development, and production of a new web platform intended for use by the general public, our outreach network, and the OAO itself. Additionally, the platform needed to provide statistics and results by region, date, and type of activity in order to conduct reliable, data-driven analyses. These analyses would then inform improvements to the structure of the international NOC community, help identify recurring challenges, and support the evaluation of astronomy outreach activities at a global scale.

All of this is grounded in the development of an internally built database within the OAO website, created through a process of content organisation, analysis, and the design of an architecture capable of collecting data securely, efficiently, and in accordance with international established parameters. This work lays the foundation for a new approach to research in astronomy communication and the communities it serves.