Toll road concessions with assignment scheme in Indonesia have several investment problems such as limited funding, inefficiencies in operations and lack of value capture implementation. This has an impact on the completion delays of projects development and decrease the financial performance of toll road developer companies. Therefore, the development of value capture-based business model innovations for the assigned toll road developers needs to be studied. The purpose of this research is to identify the conceptual framework for the development of toll road assignment projects in Indonesia through the establishment of a Road Plus Property Developer as a business model innovation that will improve the investment performance of toll road concessions. The method used in this research is qualitative descriptive analysis to formulate its development. The results of this study are targeted to provide a conceptual framework for the assignment scheme for the development and operation of toll roads based on value capture through the establishment of a Road Plus Property Developer business model to improve investment performance it is hoped that this can be used as a reference in the operation of similar assignment toll roads that will be carried out in the future.