Presence of hexavalent chromium, Cr(VI), in water is an important environmental and human health problem. Natural zeolites are widely accepted as non-expensive adsorbents for sustainable remediation, however they are not effective in removing metals in anionic form. The paper presents study on use of silver (Ag) modified natural clinoptilolite to immobilize Cr(VI) ions from model and real neutral to slightly alkaline wastewater. Increasing the initial pollutant concentration increases the removed amount (80 % removal from model wastewater in 45 min at initial concentration of 30 mg Cr(VI)/L). The pseudo-second order kinetic equation best describes the Cr(VI) immobilization by the Ag-modified zeolite, which is indicative for the chemical nature of the rate-limiting step of the process. The data obtained are best fitted to the Freundlich adsorption isotherm. The Ag-modified clinoptilolite removes in 30 min over 80 % of Cr(VI), over 75 % of Cu(II) and over 70 % of Zn(II) that present simultaneously in an industrial wastewater. Due to its ability to remove Cr(VI) species, in combination with some heavy metal ions, some organic pollutants and exhibited antibacterial activity, silver loaded clinoptilolite seems to be a possible multifunctional reagent in the water and wastewater treatment and deserves further investigation.