This paper compares traditional approach with VSD controlled motor applications like pumps and fans against digitalisation boosted VSD controlled applications. Traditional approach meaning in this case VSD parameter based optimisation. Some basic energy efficiency drive parameters are presented and energy saving potential estimated. These benefits are then compared to estimated benefits possible to generate using state of the art digitalisation tools and systems. These benefits are estimated based on university researcher interviews and key information technology suppliers offering. Digitalisation tools available are Internet of Things, cloud-based services, digital twins for planning and resource optimization, artificial intelligence and augmented reality.