This study investigates the impact of digital technology and explores a holistic framework to guide the development, integration and implementation of digital transformation strategies, products, and services in the Architecture, Engineering, Construction and Operations (AECO) industry. The study adopts an abductive and qualitative approach to data collection and analysis through a review of 78 journal articles and four semi-structured interviews with AECO experts. The findings suggest that transitioning from siloed to systems-based thinking, push to pull service models, and product-focused to integrated stakeholder-driven approaches would facilitate the strategic and efficient utilisation of digital technologies. The findings present a preliminary conceptual framework that advocates for a platform perspective in implementing digital initiatives to integrate digitally-enabled deliverables, services, and products. The study improves the understanding of factors that facilitate the successful implementation of digital transformation initiatives in the AECO industry, paving the way for better utilisation of machine-readable and interpretable building information.