The application of gamification in the learning process is developing approach for increasing learners’ motivation and engagement by introducing game elements into the educational environment. Gamified learning activities allow learners to acquire knowledge, improve skills and encourage positive traits that the game builds specifically for learning purposes. Gamification can enhance learners' engagement, increase their motivation toward learning, promote collaboration, provide instant feedback, and establish a positive learning environment. The effects of gamification are mostly positive, but there are also certain challenges or shortcomings, such as the development of such technologies in education is expensive, the question arises of the security of learners' personal data, the impossibility of determining the long-term effects of gamification, and how to adapt the elements of gamification to the different personalities of learners. Artificial intelligence (AI) allows gamification to be adapted to a learner in a real-time environment. AI has become very important for the learning environment, where the individual needs of each learner take centre stage. One of the most important goals of Artificial education is to provide individual learners with personalized learning suggestions on aids depending on their learning status or personal preferences. Tailoring content to unique learning preferences becomes a unique learning journey and experience for each individual learner.