The research paper presents a novel analysis of textual data based on Natural Language Processing (NLP) techniques to analyse New York Times articles from January 2019 to May 2023. The purpose of this paper is to gain an understanding of the economic impact that follows Covid-19 disease. New York Times (NYT), it was started in 1884 is one of the most prominent newspapers in the world. Additionally, we have used the New York Times Archive API to collect the data for the given timeframe. By analysing sentiment analysis, topic modelling, entity recognition, and keyword extraction, valuable insights can be gathered into market trends, industry shifts, and policy interventions. The authors have created a data science pipeline using Amazon Web Services (AWS), which enables data collection, storage, and visualization.It contributes to a better understanding of the pandemic's short-term and long-term economic effects. The results of this study demonstrate Natural Language Processing techniques' potential as a tool for financial analytics, assisting policymakers, economists, and businesses in formulating recovery strategies.