Trading and storage of renewable energy offers a way for the prosumer to extract value from the surplus energy that they produce, while also mitigating energy shortfall. Power companies can enlist prosumers in demand response strategies for grid stability and cost savings. We present RenewLedger, a blockchain-based framework for renewable energy transaction, storage management and direct-to-consumer demand response incentivization and gamification for peak shaving. We design and implement this system using Hyperledger Fabric and report on performance benchmarking experiments conducted using Hyperledger Caliper.