Moving into the 21st century, digital data sharing is pertinent towards the construction industry technology advancement. Preeminent digital data sharing revolves around construction organizations’ effective data management and digital data utilization within the Common Data Environment (CDE). Interconnected data is the heart of the construction industry's future digital utility. Albeit the progressive digitalization uptake, the absence of integrated digital data collaboration efforts due to working-in-silo facet impedes the Malaysian construction organizations capability to capitalize the technology potential at best. To identify the types of digital data and the potential of digital data sharing through Common Data Environment within the Malaysian construction industry, this study adopts thematic analysis methodology on five in-depth case study on CDE adoption among construction organizations. The presented case study further identified through snowball sampling method. The analysis reveals the three main data categories created by construction organization in CDE are graphical data, non-graphical data, and associated construction project documents. Findings further identifies eight potentials of CDE data sharing namely improved efficiency, productivity, collaboration, effective decision making, cost and time savings, security, and accessibility. Ultimately, this study presents insights and explorative avenues for construction stakeholders to transcend advanced technology maximization and boost the industry productivity gain.