With the meteoric rise in the use of artificial intelligence (AI) across a spectrum of industries, consumers are often faced with choices regarding the use of AI or human assistance. Specifically, the current research examines consumers’ choices of health care providers when confronted with stigmatized health issues. Despite the rapid growth of AI in health care contexts, prior literature suggests that consumers experience reservations about AI in healthcare due to the concerns that automation reduces providers’ ability to take into consideration the uniqueness of consumers’ health-related characteristics in comparison to human providers as well as privacy concerns. However, might there be times when consumers prefer an AI provider over a human healthcare provider? We suggest that, when faced with stigmatized health issues, consumers may prefer an AI provider over a human provider. Further, we suggest that consumers prefer AI health care providers for stigmatized health issues because their fears of judgement and shame are decreased with AI providers in comparison to human providers. These findings have important theoretical and managerial implications to increase the likelihood of stigmatized patients to take early screenings and preventative measures.