BI is an advanced technology for producing highly intellectual information to ease decision-making, which strengthens growth in revenue and enables obtaining competitive advantages. BI is used in organizations across many industries, however, most struggle to properly implement it and get the desired benefits. Due to a variety of factors, BI adoption among SMEs has remained low, particularly in developing countries. This conceptual paper attempts to critically assess socio-technological network factors by developing a holistic framework for measuring the effects of various interdependent variables of BI adoption on achieving competitive advantages. The proposed model is the pioneer to combine DOI and ANT theories for integrating different actors of innovation adoption processes in the organizational context. The study would provide academics and industry experts with detailed insights into the interrelated components of an organization and ecosystem in which all players should be treated equally important in the BI adoption process.