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Conference: AMSWMC_2023 (Academy of Marketing Science World Marketing Congress 2023)

This page shows all presentations from this conference published in EasyChair Smart Slide.

Exploring the Consumer's Willingness to Pay for the Sustainable Tourism Label: an Abstract

Exploring the Consumer's Willingness to Pay for the Sustainable Tourism Label: an Abstract

Duong Lien

The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience

The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience

Adrian Palmer, Melisa Mete and Xia Zhu

Presentations in this collection: 2
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