NOTE: Sessions are scheduled according to the UTC+00:00 Timezone (Dublin, Edinburgh, Lisbon, London)

Welcome QUAL4Business

Avoiding Blindspots. Crowdsourced Qualitative Research that Ensures a 360 Degree Consumer View

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Data-Driven Decision-Making (DDDM) for Business Leaders

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The company's exiting interview and the potential of its qualitative analysis for business improvement

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Why and how to use qualitative data in HR Management? The case of employees’ feedback

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Working smart and fast with text data

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Re-imagining Qualitative Research with Netnography

Final Remarks