Dr Claire Li is a Lecturer in Accounting (2022.11-present) and Programme Director of the BSc (Management with Accounting) at Royal Holloway, University of London. Previously, Claire lectured at Heriot-Watt University, Edinburgh (2021.08-2023.01). Before entering academia, Claire worked as an auditor at PricewaterhouseCoopers, Hong Kong and subsequently was an accounting executive in Dynasty Fine Wine Group, listed in the Hong Kong Stock Exchange. Her research interests lie on digital accountability and reporting, sustainability, behavioural economics.