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09:00 | Retooling methods: Grappling with the dark side of communication - The messy co-constitution of discourse and materiality PRESENTER: Maria Hvid Dille ABSTRACT. The past two decades vivid discussions on the relationship between discourse and materiality have emerged across critical management and organizations studies (Mumby 2011; Alvesson & Kärreman 2000; Putnam & Fairhurst 2001). Indeed, they address complex issues regarding the conceptualizations and explorations of discourse and materiality as, for example, isolated, correlating, opposing, or entangled and co-constitutive features of contemporary organizational life (Philips & Oswick, 2012). Moreover, they discuss whether critical scholars approach this interrelation properly, and in what ways that dis/orders their research methods as well as the way they account for the discursive and/or material organizational lives being studied. While these debates have enabled important cross-disciplinary conceptual advancements (Hardy & Thomas, 2015), and thereby embracing a co-constitutive perspective on materiality and discourse (Iedema 2007), less progress has been made methodologically (Phillips & Oswick 2012). Hence, this leaves the practical challenges of empirically studying discourse-materiality interrelations and their co-constitution of more or less organized realities, underexplored. In this paper, we will address some methodological issues – and especially empirical methods – implicitly connected to the conceptual discussions of the discourse-materiality co-constitution. We pursue this, by engaging practically and pragmatically with “how to” grapple with discourse and materiality as co-constitutive in the study of organization as well as organizing. We do so by proposing a method-development framework with inspiration from organizational discourse studies and new materialist thinking (Hardy & Thomas 2015; Iedema 2007; Barad 2003, 2007). Through this, we seek to enable a form of inquiry facilitated by sensitivity to this ongoing and entwined interplay of discourse and materiality. We will explore the potentials of this with examples from a case-study of an informal leadership role recently given to chosen teachers in effect of the latest Danish school reform. References Alvesson & Kärreman (2000). Varieties of discourse: On the study of organizations through discourse analysis. In: Human Relations, 53 (9): 1125–1149. Organizations Studies, 28(6): 931-946. Barad, K. (2003). Posthumanist Performativity: Toward an Understanding of How Matter Comes to Matter. In: Signs, 28(3), 801-831. Hardy & Thomas (2015). Discourse in a Material World. In: Journal of Management Studies, 52(5): 680-696. Iedema (2007). On the Multi-modality, Materially and Contingency of Organization Discourse. In: Organization Studies, 28(6): 931-946. Mumby (2011). What’s cooking in organizational discourse studies? A response to Alvesson and Kärreman. In: Human Relations, 64(9): 1147-1161. Phillips & Oswick (2012). Organizational Discourse: Domains, Debates, and Directions. In: Academy of Management Annals, 6(1): 435-481. |
09:30 | The Language of Mass Suicide: A Corpus Analysis of the Sermons of Destructive Cults PRESENTER: Raymund Palayon ABSTRACT. Religion upholds the value and meaning of life and guides individuals to be productive in society (Ellison & Levin, 1998). Most religions are beneficial socially, but some are damaging. The most notable damaging religions are destructive cults where leaders influence their followers to commit mass suicide such as Peoples Temple led by Jim Jones and Heaven’s Gate led by Marshall Applewhite. Previous research into destructive cults has mainly focused on their social-psychological development (Bohm & Alison, 2001). This research breaks new ground by examining linguistic issues through the analysis of sermons. The main data sets are the sermons of Jim Jones and Marshall Applewhite in the period leading to mass suicide. As a benchmark these sermons were compared to the sermons of Billy Graham and the sermons of Rick Warren, leaders of mainstream religious groups. Three methods were used to compare the corpora: key semantic tag analysis, key part of speech analysis and Multidimensional analysis (Biber & Kurjian, 2007). The sermons of destructive cults include non-religious contents and use various linguistic features to be highly persuasive and restrictive with the aim of controlling their followers. The results may allow destructive cults to be identified before damaging events occur. References: Biber, D., &Kurjian, J. (2007). Towards a taxonomy of web registers and text types: A multi-dimensional analysis. Language and Computers, 59, 109. Bohm, J., & Alison, L. (2001). An exploratory study in methods of distinguishing destructive cults. Psychology, Crime & Law, 7(2), 133-165. Ellison, C. G., & Levin, J. S. (1998). The religion-health connection: Evidence, theory, and future directions. Health Education & Behavior, 25(6), 700-720. |
10:00 | Accomplishing authenticity: Affective-relational work in podcast advertising PRESENTER: Henrik Ladegaard Johannesen ABSTRACT. A number of critical scholars insist that subjectivity itself has become enrolled in capitalist production. What is put to work in contemporary “biocapitalism” (Morini & Fumagalli, 2010) is not just the material or cognitive capacities of the human subject, but also its capacity to establish relations and produce affects (Hardt, 1999). Building on past research that examined affective-relational work in different organizational settings, the present study explores the interactional mechanisms of podcast advertising, a media platform with a growing base of devoted listener communities which poses unique challenges for introducing commercial content. Based on ethnomethodological conversation analysis (Sacks, 1995), which is especially relevant for uncovering various organizational activities (Boden, 1994), the study specifically looks at the affective-relational work involved in the delivery of scripted ads in niche podcasts. Such podcasts are typically financed through a combination of ad segments during the show and voluntary donations from the show’s listeners, but this feature poses a problem for the podcasters: ads are an important part of the hosts income, but they don’t want to appear as ‘sellouts’ to the podcast’s community. With a conversation analysis of ad segments from several niche podcasts within a range of areas (media, lifestyle, politics), the study demonstrates various practices that the hosts use for recognizably going off script during the ad segments, e.g. evoking or eliciting laughter, and suggests that the hosts use them strategically to manage the authenticity of the podcast. The contributions of the paper are two-fold. The first entails a better theoretical understanding of and practical implications for podcast advertising and mediated consumption. Secondly, it urges a methodological reflection on studying dark/light side of communication, as our findings indicate the distinction between light/authentic/legitimate and dark/manipulative/illegitimate communication as a members’ phenomenon, calling for a method that documents a member’s perspective (vs. a researcher’s perspective). References Boden, D. (1994). The business of talk: Organizations in action. Cambridge: Polity Press. Hardt, M. (1999). Affective labor. Boundary 2, 26(2), 89. Morini, C., & Fumagalli, A. (2010). Life put to work: Towards a life theory of value. Ephemera: Theory & Politics in Organization, 10(3/4), 234–252. Sacks, H. (1995). Lectures on Conversation. Volumes I & II. (G. Jefferson, Ed.). Malden, MA: Blackwell Publishing. |