GSBR2026: GULF SOUTH BUSINESS RESEARCH

This page contains an index consisting of author-provided keywords.

A
Adolescents	Striking for Success! The Impact of Youth Martial Arts Experience on Business Success and Career Opportunities.
AI deployment purpose	AI Deployment Purpose and Employee Engagement: the Moderating Role of HR Communication Transparency
AI in Business Education	Leveraging Generative AI to Design Experiential Learning in Supply Chain and Information Systems Classes
Alabama industry	Coordinated Maritime and Industrial Production System in Alabama
Artificial Intelligence	Responsible AI Governance in Marketing: Sustainability Concerns and the Role of Leadership Awareness Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation
Artificial Intelligence (AI)	Enhancing Access and Success Through AI-Supported Experiential Learning for Neurodivergent College Students
augmentation	AI Deployment Purpose and Employee Engagement: the Moderating Role of HR Communication Transparency
authenticity	The Small Business Identity Life Cycle: Authenticity, Growth, and Identity Drift in Founder-Led Firms POSTER: The Small Business Identity Life Cycle
aval production	Coordinated Maritime and Industrial Production System in Alabama
B
behavioral finance	Culture Wars and Capital Markets: How Sociopolitical Branding Controversies Impact Sentiment, Strategy, and Stock Performance
brand equity	Culture Wars and Capital Markets: How Sociopolitical Branding Controversies Impact Sentiment, Strategy, and Stock Performance
Business	Striking for Success! The Impact of Youth Martial Arts Experience on Business Success and Career Opportunities.
Business writing	Case Studies in an Online Undergraduate Organizational Communication Course: Situational Imagining and Workplace Mimicking
Buy Now Pay Later	Split or Sprint: Scarcity-Driven Fomo and Payment-Method Choice
C
carbon reduction performance	Sdg 11 Adherence via Green Knowledge Sharing and Carbon Reduction Performance: Roles of Resource Orchestration Capabilities, Frugal Innovation and Environmental Sustainability Orientation
Case analyses	Case Studies in an Online Undergraduate Organizational Communication Course: Situational Imagining and Workplace Mimicking
Case studies	Case Studies in an Online Undergraduate Organizational Communication Course: Situational Imagining and Workplace Mimicking
CECL Adoption	A Difference-in-Difference Staggered Treatment Analysis of Cecl Adoption Among Public Commercial Banks, 2020-2022
chains workforce	Coordinated Maritime and Industrial Production System in Alabama
Commission	Sins of Commission (and Omission): a Meta-Analysis of the Contact Dimension of Workplace Mistreatment
Communication skills	From Classroom to Career: Teaching the Soft Skills Business Students Actually Need
competitive mediation	Competing Indirect Effects in Parallel Mediation
Consumer behavior	Split or Sprint: Scarcity-Driven Fomo and Payment-Method Choice
consumer psychology	Competing Indirect Effects in Parallel Mediation
corporate governance	Responsible AI Governance in Marketing: Sustainability Concerns and the Role of Leadership Awareness
corporate political activity	Culture Wars and Capital Markets: How Sociopolitical Branding Controversies Impact Sentiment, Strategy, and Stock Performance
cultural anthropology	The Undiagnosed Variable: Cultural Assumptions as the Hidden Mechanism in Strategy Execution Failure
culture	The Undiagnosed Variable: Cultural Assumptions as the Hidden Mechanism in Strategy Execution Failure
culture war events	Signals and Systems: the Political Economy of Investor Sentiment and Financial Innovation
Culture wars	Culture Wars and Capital Markets: How Sociopolitical Branding Controversies Impact Sentiment, Strategy, and Stock Performance
D
Data breach disclosure	Data Breach Disclosure Timing and Market Reactions
Database Design	Developing a Supplier Selection and Performance Management Database Model for Manufacturing Organizations
defense manufacturing	Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation
development	Coordinated Maritime and Industrial Production System in Alabama
Difference-in-Difference Staggered Treatments	A Difference-in-Difference Staggered Treatment Analysis of Cecl Adoption Among Public Commercial Banks, 2020-2022
digital advertising	How Digital Persuasion Paired with Location Based Technologies Lead to in-Store Visits
Divorced Employees	I Can Do It with a Broken Heart: The Role of Resilience Between Divorced Women and Leader Developmental Efficacy
Drone	Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation
Dual-Use	Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation
E
E-commerce search	Semantic Query Understanding for E-Commerce: an Automated Facet Discovery Approach
ecocide	Sdg 11 Adherence via Green Knowledge Sharing and Carbon Reduction Performance: Roles of Resource Orchestration Capabilities, Frugal Innovation and Environmental Sustainability Orientation
effect size	Competing Indirect Effects in Parallel Mediation
employee engagement	AI Deployment Purpose and Employee Engagement: the Moderating Role of HR Communication Transparency
Entrepreneurship	Hallmark Movie Heroines: Lessons in Entrepreneurship
environmental sustainability orientation	Sdg 11 Adherence via Green Knowledge Sharing and Carbon Reduction Performance: Roles of Resource Orchestration Capabilities, Frugal Innovation and Environmental Sustainability Orientation
event study	Culture Wars and Capital Markets: How Sociopolitical Branding Controversies Impact Sentiment, Strategy, and Stock Performance
Experiential Learning	Enhancing Access and Success Through AI-Supported Experiential Learning for Neurodivergent College Students Preparing the next Generation of Marketing Leaders Through Applied Mentorship: Within a Student-Run Agency Ecosystem
F
facet discovery	Semantic Query Understanding for E-Commerce: an Automated Facet Discovery Approach
factor models	Signals and Systems: the Political Economy of Investor Sentiment and Financial Innovation
Faculty engagement	Exploring Power Distance and Individualism/Collectivism in Supervisor–Subordinate Relationships: a Quantitative Study in Online Academia
Faculty Job Satisfaction	Exploring Power Distance and Individualism/Collectivism in Supervisor–Subordinate Relationships: a Quantitative Study in Online Academia
Faculty motivation	Exploring Power Distance and Individualism/Collectivism in Supervisor–Subordinate Relationships: a Quantitative Study in Online Academia
Family Business	Hallmark Movie Heroines: Lessons in Entrepreneurship
Fandom	Leveling the Playing Field: Implications of a Fandom-Integrated Model of Sponsorship Effectiveness Fired and Fired up: the Financial Impact of Coaching Severance in Collegiate Athletics
FinBERT	Signals and Systems: the Political Economy of Investor Sentiment and Financial Innovation
Florida	Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation
FOMO	Split or Sprint: Scarcity-Driven Fomo and Payment-Method Choice How Digital Persuasion Paired with Location Based Technologies Lead to in-Store Visits
founder-led firms	The Small Business Identity Life Cycle: Authenticity, Growth, and Identity Drift in Founder-Led Firms POSTER: The Small Business Identity Life Cycle
frugal innovation	Sdg 11 Adherence via Green Knowledge Sharing and Carbon Reduction Performance: Roles of Resource Orchestration Capabilities, Frugal Innovation and Environmental Sustainability Orientation
G
Gender	I Can Do It with a Broken Heart: The Role of Resilience Between Divorced Women and Leader Developmental Efficacy
Generative AI	Leveraging Generative AI to Design Experiential Learning in Supply Chain and Information Systems Classes
global leadership	The Undiagnosed Variable: Cultural Assumptions as the Hidden Mechanism in Strategy Execution Failure
Green knowledge sharing	Sdg 11 Adherence via Green Knowledge Sharing and Carbon Reduction Performance: Roles of Resource Orchestration Capabilities, Frugal Innovation and Environmental Sustainability Orientation
H
HR communication transparency	AI Deployment Purpose and Employee Engagement: the Moderating Role of HR Communication Transparency
HR Reputation	Making Sense of HR: a Qualitative Study of Reputation, Signals, and Trust
Human Capital	Striking for Success! The Impact of Youth Martial Arts Experience on Business Success and Career Opportunities. Striking for success! The impact of youth martial arts experience on business success and career opportunities
Human Resources	Making Sense of HR: a Qualitative Study of Reputation, Signals, and Trust
Hybrid Work Environment	Virtual Leader Presence and Team Effectiveness in Hybrid Work Environment: the Roles of Self-Leadership, Shared Leadership, and Team Cohesion
I
I-deal negotiation	Lost in Translation: Signal Distortion in I-Deal Negotiation
Identity drift	The Small Business Identity Life Cycle: Authenticity, Growth, and Identity Drift in Founder-Led Firms POSTER: The Small Business Identity Life Cycle
idiosyncratic deals	Lost in Translation: Signal Distortion in I-Deal Negotiation
impulse shopping	The Tippy Type Effect: What Shoppers Reach For When They Don't Know They're Shopping
indirect effects	Competing Indirect Effects in Parallel Mediation
Individualism/Collectivism	Exploring Power Distance and Individualism/Collectivism in Supervisor–Subordinate Relationships: a Quantitative Study in Online Academia
information asymmetry	Data Breach Disclosure Timing and Market Reactions
information governance	Coordinating Without Full Transparency: Constrained Coordination Signals in Naval Production Supply Networks
information sharing	Coordinating Without Full Transparency: Constrained Coordination Signals in Naval Production Supply Networks
informed trading	Signals and Systems: the Political Economy of Investor Sentiment and Financial Innovation
insider trading	Signals and Systems: the Political Economy of Investor Sentiment and Financial Innovation
Institutional complexity	The Small Business Identity Life Cycle: Authenticity, Growth, and Identity Drift in Founder-Led Firms
Institutional logics	The Small Business Identity Life Cycle: Authenticity, Growth, and Identity Drift in Founder-Led Firms
J
job hopping
L
leader-member exchange	Lost in Translation: Signal Distortion in I-Deal Negotiation
Leadership Style	Examining the Impact of Work Conditions on Supply Chain Resilience: the Roles of Leadership Style and Turnover Intention
Life Skills	Striking for Success! The Impact of Youth Martial Arts Experience on Business Success and Career Opportunities. Striking for success! The impact of youth martial arts experience on business success and career opportunities
Loan Loss Provisions	A Difference-in-Difference Staggered Treatment Analysis of Cecl Adoption Among Public Commercial Banks, 2020-2022
location-based marketing	How Digital Persuasion Paired with Location Based Technologies Lead to in-Store Visits
M
management	Forged Under Pressure: a Theory of Emergent Team Resilience Through Shared Leadership
mandatory disclosure regulation	Data Breach Disclosure Timing and Market Reactions
Maritime supply	Coordinated Maritime and Industrial Production System in Alabama
marketing	The Tippy Type Effect: What Shoppers Reach For When They Don't Know They're Shopping
marketing leadership	Responsible AI Governance in Marketing: Sustainability Concerns and the Role of Leadership Awareness
Markov regime-switching	Signals and Systems: the Political Economy of Investor Sentiment and Financial Innovation
Martial Arts	Striking for Success! The Impact of Youth Martial Arts Experience on Business Success and Career Opportunities. Striking for success! The impact of youth martial arts experience on business success and career opportunities
mentorship	Preparing the next Generation of Marketing Leaders Through Applied Mentorship: Within a Student-Run Agency Ecosystem
message framing	Silence, Spin, or Straight Talk? How Tariff-Related Price Messaging Shapes Consumer Responses
Meta-analysis	Sins of Commission (and Omission): a Meta-Analysis of the Contact Dimension of Workplace Mistreatment
Military	Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation
monitoring	AI Deployment Purpose and Employee Engagement: the Moderating Role of HR Communication Transparency
N
naval production	Coordinating Without Full Transparency: Constrained Coordination Signals in Naval Production Supply Networks
Neurodivergent student	Enhancing Access and Success Through AI-Supported Experiential Learning for Neurodivergent College Students
NIL	Fired and Fired up: the Financial Impact of Coaching Severance in Collegiate Athletics
Northwest Florida	Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation
O
Omission	Sins of Commission (and Omission): a Meta-Analysis of the Contact Dimension of Workplace Mistreatment
Operational Execution	Developing a Supplier Selection and Performance Management Database Model for Manufacturing Organizations
optimal stimulation level
Organizational Climate	Toward a Signaling-Screening Perspective on Organizational Culture and Climate
Organizational communication	Case Studies in an Online Undergraduate Organizational Communication Course: Situational Imagining and Workplace Mimicking
organizational culture	Toward a Signaling-Screening Perspective on Organizational Culture and Climate The Undiagnosed Variable: Cultural Assumptions as the Hidden Mechanism in Strategy Execution Failure
P
parallel mediation	Competing Indirect Effects in Parallel Mediation
Payment psychology	Split or Sprint: Scarcity-Driven Fomo and Payment-Method Choice
peer review	Thank You for Your Helpful Comments: Making It Through the Peer Review Process
persistent mispricing	Signals and Systems: the Political Economy of Investor Sentiment and Financial Innovation
Phenomenology	Qualitative Analysis of IT Procurement During Severe Economic Disruptions
PLSSEM	I Can Do It with a Broken Heart: The Role of Resilience Between Divorced Women and Leader Developmental Efficacy
political-economic risk	Signals and Systems: the Political Economy of Investor Sentiment and Financial Innovation
Positive Youth Development	Striking for success! The impact of youth martial arts experience on business success and career opportunities
Positive Youth Development Theory	Striking for Success! The Impact of Youth Martial Arts Experience on Business Success and Career Opportunities.
Power distance	Exploring Power Distance and Individualism/Collectivism in Supervisor–Subordinate Relationships: a Quantitative Study in Online Academia
price fairness	Silence, Spin, or Straight Talk? How Tariff-Related Price Messaging Shapes Consumer Responses
Procurement	Developing a Supplier Selection and Performance Management Database Model for Manufacturing Organizations
Procurement Risk Management	Qualitative Analysis of IT Procurement During Severe Economic Disruptions
product attributes	Semantic Query Understanding for E-Commerce: an Automated Facet Discovery Approach
psychology	The Undiagnosed Variable: Cultural Assumptions as the Hidden Mechanism in Strategy Execution Failure
Public Speaking	From Classroom to Career: Teaching the Soft Skills Business Students Actually Need
Q
query understanding	Semantic Query Understanding for E-Commerce: an Automated Facet Discovery Approach
R
regional innovation ecosystems	Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation
research	Thank You for Your Helpful Comments: Making It Through the Peer Review Process
resource orchestration capabilities	Sdg 11 Adherence via Green Knowledge Sharing and Carbon Reduction Performance: Roles of Resource Orchestration Capabilities, Frugal Innovation and Environmental Sustainability Orientation
responsible innovation	Responsible AI Governance in Marketing: Sustainability Concerns and the Role of Leadership Awareness
reviewers	Thank You for Your Helpful Comments: Making It Through the Peer Review Process
Rule 10b5-1	Signals and Systems: the Political Economy of Investor Sentiment and Financial Innovation
S
Scarcity cues	Split or Sprint: Scarcity-Driven Fomo and Payment-Method Choice
Screening Theory	Toward a Signaling-Screening Perspective on Organizational Culture and Climate
search relevance	Semantic Query Understanding for E-Commerce: an Automated Facet Discovery Approach
Self-Leadership	Virtual Leader Presence and Team Effectiveness in Hybrid Work Environment: the Roles of Self-Leadership, Shared Leadership, and Team Cohesion
self-regulation
semantic search	Semantic Query Understanding for E-Commerce: an Automated Facet Discovery Approach
sentiment analysis	Culture Wars and Capital Markets: How Sociopolitical Branding Controversies Impact Sentiment, Strategy, and Stock Performance
Shared Leadership	Forged Under Pressure: a Theory of Emergent Team Resilience Through Shared Leadership Virtual Leader Presence and Team Effectiveness in Hybrid Work Environment: the Roles of Self-Leadership, Shared Leadership, and Team Cohesion
shipbuilding	Coordinating Without Full Transparency: Constrained Coordination Signals in Naval Production Supply Networks
shopping	The Tippy Type Effect: What Shoppers Reach For When They Don't Know They're Shopping
signaling	Coordinating Without Full Transparency: Constrained Coordination Signals in Naval Production Supply Networks
Signaling Theory	Making Sense of HR: a Qualitative Study of Reputation, Signals, and Trust Toward a Signaling-Screening Perspective on Organizational Culture and Climate Lost in Translation: Signal Distortion in I-Deal Negotiation
small business identity	The Small Business Identity Life Cycle: Authenticity, Growth, and Identity Drift in Founder-Led Firms POSTER: The Small Business Identity Life Cycle
Small Business Life Cycle	The Small Business Identity Life Cycle: Authenticity, Growth, and Identity Drift in Founder-Led Firms
small-business life cycle	POSTER: The Small Business Identity Life Cycle
Social Identity	Leveling the Playing Field: Implications of a Fandom-Integrated Model of Sponsorship Effectiveness
social media influencers	How Digital Persuasion Paired with Location Based Technologies Lead to in-Store Visits
social proof	How Digital Persuasion Paired with Location Based Technologies Lead to in-Store Visits
Soft Skills	From Classroom to Career: Teaching the Soft Skills Business Students Actually Need
Sponsorship	Leveling the Playing Field: Implications of a Fandom-Integrated Model of Sponsorship Effectiveness
Sports Marketing	Leveling the Playing Field: Implications of a Fandom-Integrated Model of Sponsorship Effectiveness
Sports Marketing and Management	Fired and Fired up: the Financial Impact of Coaching Severance in Collegiate Athletics
Stakeholder Theory	Qualitative Analysis of IT Procurement During Severe Economic Disruptions
strategy	The Undiagnosed Variable: Cultural Assumptions as the Hidden Mechanism in Strategy Execution Failure
structured queries	Semantic Query Understanding for E-Commerce: an Automated Facet Discovery Approach
Student engagement	Case Studies in an Online Undergraduate Organizational Communication Course: Situational Imagining and Workplace Mimicking
student run agency	Preparing the next Generation of Marketing Leaders Through Applied Mentorship: Within a Student-Run Agency Ecosystem
submarine industrial base	Coordinating Without Full Transparency: Constrained Coordination Signals in Naval Production Supply Networks
Supervisor/Subordinate	Exploring Power Distance and Individualism/Collectivism in Supervisor–Subordinate Relationships: a Quantitative Study in Online Academia
Supplier Management	Developing a Supplier Selection and Performance Management Database Model for Manufacturing Organizations
Supply Chain Analytics	Developing a Supplier Selection and Performance Management Database Model for Manufacturing Organizations
Supply Chain Disruptions	Qualitative Analysis of IT Procurement During Severe Economic Disruptions
supply chain logistics	Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation
supply chain resilience	Examining the Impact of Work Conditions on Supply Chain Resilience: the Roles of Leadership Style and Turnover Intention Coordinating Without Full Transparency: Constrained Coordination Signals in Naval Production Supply Networks
supply chain visibility	Coordinating Without Full Transparency: Constrained Coordination Signals in Naval Production Supply Networks
sustainability	Responsible AI Governance in Marketing: Sustainability Concerns and the Role of Leadership Awareness
T
tariff policy	Silence, Spin, or Straight Talk? How Tariff-Related Price Messaging Shapes Consumer Responses
Team Cohesion	Virtual Leader Presence and Team Effectiveness in Hybrid Work Environment: the Roles of Self-Leadership, Shared Leadership, and Team Cohesion
Team Effectiveness	Virtual Leader Presence and Team Effectiveness in Hybrid Work Environment: the Roles of Self-Leadership, Shared Leadership, and Team Cohesion
teams	Forged Under Pressure: a Theory of Emergent Team Resilience Through Shared Leadership
Technology in the Classroom	Leveraging Generative AI to Design Experiential Learning in Supply Chain and Information Systems Classes
Theory of Planned Behavior	Enhancing Access and Success Through AI-Supported Experiential Learning for Neurodivergent College Students
Turnover Intention	Examining the Impact of Work Conditions on Supply Chain Resilience: the Roles of Leadership Style and Turnover Intention
U
under-stimulation
Universal Design for Learning	Enhancing Access and Success Through AI-Supported Experiential Learning for Neurodivergent College Students
Unmanned Arial Vehicle	Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation
V
Virtual Leader Presence	Virtual Leader Presence and Team Effectiveness in Hybrid Work Environment: the Roles of Self-Leadership, Shared Leadership, and Team Cohesion
W
Women in Business	Hallmark Movie Heroines: Lessons in Entrepreneurship
Work Conditions	Examining the Impact of Work Conditions on Supply Chain Resilience: the Roles of Leadership Style and Turnover Intention
Workplace mistreatment	Sins of Commission (and Omission): a Meta-Analysis of the Contact Dimension of Workplace Mistreatment
Y
Youth	Striking for success! The impact of youth martial arts experience on business success and career opportunities

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