PROGRAM
Days: Thursday, June 25th Friday, June 26th Saturday, June 27th
Thursday, June 25th
View this program: with abstractssession overviewtalk overview
Friday, June 26th
View this program: with abstractssession overviewtalk overview
09:00-10:15 Session 1A
Session 1A: Marketing, Consumer Insight & Creative Strategy I
Chair:
Location: MCOB 264
| 09:00 | The Small Business Identity Life Cycle: Authenticity, Growth, and Identity Drift in Founder-Led Firms (abstract) |
| 09:20 | Split or Sprint: Scarcity-Driven Fomo and Payment-Method Choice (abstract) |
| 09:40 | Enhancing Access and Success Through AI-Supported Experiential Learning for Neurodivergent College Students (abstract) |
09:00-10:15 Session 1B
Session 1B: Supply Chain, Logistics & Operational Execution I
Chair:
Location: MCOB 265
| 09:00 | Developing a Supplier Selection and Performance Management Database Model for Manufacturing Organizations (abstract) |
| 09:20 | Coordinated Maritime and Industrial Production System in Alabama (abstract) |
| 09:40 | Qualitative Analysis of IT Procurement During Severe Economic Disruptions (abstract) |
10:15-10:30
Break
10:30-11:30 Session 2
Workshop: Using AI in Research
Presented by Thomas Nelson, Phd, University of South Alabama
Chair:
Location: MCOB 264
12:00-13:00
Keynote Luncheon
Infrastructure as Strategy: The Role of the Port in the Gulf South’s Economic Future
Presented by Cameron Gibson, Senior Business Development Manager, Alabama Port Authority
Location: USA Faculty Club
13:30-15:00 Session 3A
Session 3A: Teaching Moments & Pedagogical Innovation
Chair:
Location: MCOB 264
| 13:30 | Sdg 11 Adherence via Green Knowledge Sharing and Carbon Reduction Performance: Roles of Resource Orchestration Capabilities, Frugal Innovation and Environmental Sustainability Orientation (abstract) |
| 13:48 | From Classroom to Career: Teaching the Soft Skills Business Students Actually Need (abstract) |
| 14:06 | Leveraging Generative AI to Design Experiential Learning in Supply Chain and Information Systems Classes (abstract) |
| 14:24 | Case Studies in an Online Undergraduate Organizational Communication Course: Situational Imagining and Workplace Mimicking (abstract) |
| 14:42 | Preparing the next Generation of Marketing Leaders Through Applied Mentorship: Within a Student-Run Agency Ecosystem (abstract) |
13:30-15:00 Session 3B
Session 3B: Doctoral Research & PhD Student I
Chair:
Location: MCOB 265
| 13:30 | Data Breach Disclosure Timing and Market Reactions (abstract) |
| 13:50 | AI Deployment Purpose and Employee Engagement: the Moderating Role of HR Communication Transparency (abstract) |
| 14:10 | Competing Indirect Effects in Parallel Mediation (abstract) |
| 14:30 | How Digital Persuasion Paired with Location Based Technologies Lead to in-Store Visits (abstract) |
Saturday, June 27th
View this program: with abstractssession overviewtalk overview
09:00-10:30 Session 4A
Session 4A: Management, Leadership & Organizational Innovation I
Chair:
Location: MCOB 264
| 09:00 | Sins of Commission (and Omission): a Meta-Analysis of the Contact Dimension of Workplace Mistreatment (abstract) |
| 09:20 | Making Sense of HR: a Qualitative Study of Reputation, Signals, and Trust (abstract) |
| 09:40 | Toward a Signaling-Screening Perspective on Organizational Culture and Climate (abstract) |
| 10:00 | Hallmark Movie Heroines: Lessons in Entrepreneurship (abstract) |
09:00-10:30 Session 4B
Session 4B: Management, Leadership & Organizational Innovation II
Chair:
Location: MCOB 265
| 09:00 | Lost in Translation: Signal Distortion in I-Deal Negotiation (abstract) |
| 09:20 | Forged Under Pressure: a Theory of Emergent Team Resilience Through Shared Leadership (abstract) |
| 09:40 | Exploring Power Distance and Individualism/Collectivism in Supervisor–Subordinate Relationships: a Quantitative Study in Online Academia (abstract) |
| 10:00 | Coordinating Without Full Transparency: Constrained Coordination Signals in Naval Production Supply Networks (abstract) |
10:30-10:45
Break
10:45-12:15 Session 5A
Session 5A: Doctoral Research & PhD Student II
Chair:
Location: MCOB 264
| 10:45 | Virtual Leader Presence and Team Effectiveness in Hybrid Work Environment: the Roles of Self-Leadership, Shared Leadership, and Team Cohesion (abstract) |
| 11:05 | Signals and Systems: the Political Economy of Investor Sentiment and Financial Innovation (abstract) |
| 11:25 | The Undiagnosed Variable: Cultural Assumptions as the Hidden Mechanism in Strategy Execution Failure (abstract) |
| 11:45 | Responsible AI Governance in Marketing: Sustainability Concerns and the Role of Leadership Awareness (abstract) |
10:45-12:15 Session 5B
Session 5B: Marketing, Consumer Insight & Creative Strategy II
Chair:
Location: MCOB 265
| 10:45 | Silence, Spin, or Straight Talk? How Tariff-Related Price Messaging Shapes Consumer Responses (abstract) |
| 11:05 | Fired and Fired up: the Financial Impact of Coaching Severance in Collegiate Athletics (abstract) |
| 11:25 | Semantic Query Understanding for E-Commerce: an Automated Facet Discovery Approach (abstract) |
| 11:45 | Striking for success! The impact of youth martial arts experience on business success and career opportunities (abstract) |
12:15-13:15 Session 6
Lunch and Undergraduate & MBA Poster Session
Chair:
Location: MCOB 2nd Floor Lobby
| 12:15 | Striking for Success! The Impact of Youth Martial Arts Experience on Business Success and Career Opportunities. (abstract) |
| 12:35 | POSTER: The Small Business Identity Life Cycle (abstract) |
| 12:55 | Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation (abstract) |
13:15-14:45 Session 7A
Session 7A: Supply Chain, Logistics & Operational Execution II / Industry White Paper
Chair:
Location: MCOB 264
| 13:15 | Examining the Impact of Work Conditions on Supply Chain Resilience: the Roles of Leadership Style and Turnover Intention (abstract) |
| 13:35 | Thank You for Your Helpful Comments: Making It Through the Peer Review Process |
| 13:55 | The Tippy Type Effect: What Shoppers Reach For When They Don't Know They're Shopping (abstract) |
| 14:15 | Northwest Florida as a Strategic Ecosystem for UAS Manufacturing and Defense Innovation (abstract) |
13:15-14:45 Session 7B
Session 7B: Data Analytics, AI & Business Intelligence / Dissertation Abstracts
Chair:
Location: MCOB 265
| 13:15 | Culture Wars and Capital Markets: How Sociopolitical Branding Controversies Impact Sentiment, Strategy, and Stock Performance (abstract) |
| 13:35 | A Difference-in-Difference Staggered Treatment Analysis of Cecl Adoption Among Public Commercial Banks, 2020-2022 (abstract) |
| 13:55 | Leveling the Playing Field: Implications of a Fandom-Integrated Model of Sponsorship Effectiveness (abstract) |
| 14:15 | I Can Do It with a Broken Heart: The Role of Resilience Between Divorced Women and Leader Developmental Efficacy (abstract) |
14:45-15:00
Break