GBATA 2024 CONFERENCE: GBATA 25TH ANNUAL INTERNATIONAL CONFERENCE
C

Sessions

  • Session MK1 (Jul 10 09:00-10:30) Managing Research Data and Innovative Strategies
  • Session MK2 (Jul 10 13:30-15:00) International Consumer Behavior: E-Marketing and Service Strategies
  • Session MK3 (Jul 10 15:30-17:00) Cross-Cultural Buyer Behavior and Consumer Decision Making: Select Cases
  • Session MK4 (Jul 11 09:00-10:30) Social Media Marketing and Brand Management
  • Session FI2 (Jul 11 11:00-12:30) Analysis of Global Financial Challenges: Country Perspectives
  • Session MG3 (Jul 11 13:30-15:00) Contemporary Topics in Global Management: Policy Perspectives I
  • Session MK5 (Jul 11 15:30-17:00) Global Service Strategies: Country and Industry Perspectives
  • Session TO2 (Jul 12 09:00-10:30) Community Engagement, Cultural Values, and Food Safety: Cross-Cultural Perspectives
  • Session TE4 (Jul 12 11:00-12:30) ChatGPT and Artificial Intelligence: Strategic Approach
  • Session MK8 (Jul 12 13:30-15:00) Global Marketing Strategies and Service Quality: Cross-Cultural Views