AMSWMC21_PORTO: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS PORTO

This page contains an index consisting of author-provided keywords.

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*Media Multi-tasking	Blink: Advertising in a Multi-Media Environment
*Media Planning	Blink: Advertising in a Multi-Media Environment
*Polychronic Behavior	Blink: Advertising in a Multi-Media Environment
A
absorptive capacity	Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity
academic activism	The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research
Academic Challenges	Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth
accelerated internationalization	Agile Marketing: A Key Driver of Entrepreneurial Internationalization
access-based consumption	Accessing A Brand Community: Examining the Role of Access-Based Consumption on Brand Communities
accessibility	Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty
Acculturation	I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’ Acculturation Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism
Achievement index	Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted Coffee
activity based typology	Segmenting Visitors to New Zealand: An Activity-Based Typology
Actual quality	Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted Coffee
Adaptation	Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence
Addiction	Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior
Adolescents	Toward Adolescents’ Digital Identity Profiles : A Comparison between Qualitative and Quantitative Analysis
advertisement	How Does High-/Low- Context Communication Influence Advertisement Perception?
Advertising	Value Expressive Advertising and Innovation Acceptance in Healthcare A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes Decoding Archetypal Images of Motherhood in Magazine Advertisements I or We: The Persuasive Effects of Typeface Shapes Communicating a Company’s Religious Affiliation through Online Advertising Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson
Advertisment Design	“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior
Aesthetics	Understanding Involvement of Luxury Gift Givers Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude Decoding Typicality in Apparel Products
Affective commitment	New Perspectives on Justifying Customer Citizenship: An Abstract
Africa	Trust in International Business Relationships: Chinese Firms in Africa
Agency Theory	Agency Theory in Marketing: 25 Years On
aggression	Targeted Dysfunctionality: A Systematic Review and Conceptualization
agile marketing	Agile Marketing: A Key Driver of Entrepreneurial Internationalization
Alcohol advertising regulation	Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal Measurements
Alexander Wang	Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach
ambient music	Live Music and Consumers' Attitudes
Ambient Scent	Ambient Scent's Effects in Sensory Service Marketing
Analysis of academic definitions	Online Consumer Review: An Attempt To Conceptualize And To Propose A Definition
Analytics	Comgás Brasil Customer Service Transformation: A Customer Relationship Study
anchoring and adjustment	Precision of Gains and Losses Affect Seller Credibility and Product Perceptions
Anchoring Effect	Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context
anger	The Effectiveness of Fear and Anger Appeals in Prevention Messages
ANOVA	Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian Products
Anthropomorphism	The Effects of Ingredient Anthropomorphism on Purchase Decisions
Anti-consumption	Is There Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field #BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday
anti-smoking	The Effectiveness of Fear and Anger Appeals in Prevention Messages
Apparel	Decoding Typicality in Apparel Products
aquaculture	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Archetypes	Decoding Archetypal Images of Motherhood in Magazine Advertisements
Architectural branding	Architectural Branding Strategies in Retail
Armenia	Ecotourism Perspective: The Case Of Armenia
Artworks	The Conflicting Cue of Implicit Self-Theory on Creative Control and Effort in Evaluation of Artworks
assessing	Alternative Techniques for Testing Configurational Theory in Strategic Marketing Research
Atmospheric stimuli	Shopper’s Experience Of Digital Mall Signage As Atmospheric Stimuli
Attitude	When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude
attitude accessibility	How Can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer?
Attitude theory	Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction
attitude toward brand	Exploring Effects of Self-Evaluative and Motivational Schemas in Appearance on Advertising Effectiveness in Fashion Ads
attitude toward course	First Impressions: The Impact Of Graphic Syllabi On Student Attitudes
attitude toward green product	From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials
attitude toward instructor	First Impressions: The Impact Of Graphic Syllabi On Student Attitudes
attitudes	Ecotourism Perspective: The Case Of Armenia
Attraction Effect	Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy
attractiveness	When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson
Attribution theory	Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed?
Augmented Reality	The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle.
authenticity	Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers
auto industry	Meanings and Values in the Purchase of a Brand New Car: A Study with Brazilian Customers
Automobile Industry	Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer
Autonomous driving	Consumer Interactions with Automated Technologies
Autonomous-Driving	Influences Of User Experience On Consumer Perception – A Study On “Autonomous Driving”
B
B2B brand engagement	Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality
Balmain	Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach
bank choice	For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan
beauty	What Makes Digital Content Influential? A Comparison of Celebrities and Influencers
Before – After comparison	Influences Of User Experience On Consumer Perception – A Study On “Autonomous Driving”
Behavioural Perspective Model	Mobile Marketing Usage Patterns: A Customer Analytics Perspective
benign envy	Implicit Self-Theories for The Effects of Envy Types on Unique Product Choice
Beverages	Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude
Biases	The Impact of Friendship on Entrepreneurial Decision-Making
Big data	Big Data Analytics Usage in Marketing: Antecedents and Consequences Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions Fusing Complex Big Data Sets to Understand Consumers' Online Relationships that Create In-Store Bonding: An Exploratory Study
Big data analytics	Big Data Analytics Usage in Marketing: Antecedents and Consequences
Bio-Waste Product	Consumers’ Attitudes and Intentions to Purchase Bio-Based Products
Biotechnology	A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech
Black Friday	#BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday
blogger	Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention
bloggers’ influence on consumer behaviour	Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers
born globals	Agile Marketing: A Key Driver of Entrepreneurial Internationalization
Bottom of the Pyramid Consumers	A Meta-approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract
Brand	Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize? Co-Creation and Media Business: The Value Creation in a Brand Licensing Case I or We: The Persuasive Effects of Typeface Shapes Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships
brand addiction	Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing
Brand Advocacy	How Can Stimuli and Emotions Help Increase Brand Advocacy
brand and retailer collaboration	How Can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer?
brand attachment	Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase Intentions? How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity
brand authenticity	How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity
Brand Citizenship Behavior	Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy
Brand Commitment	Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model
brand communication	Family-Based Brand Identity: A Systematic Literature Review
brand communities	Accessing A Brand Community: Examining the Role of Access-Based Consumption on Brand Communities
brand crisis	Nostalgia's Restorative Role at Times of Brand Crisis
brand equity	University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics? Brand Equity and Country-of-Origin Effect: An Internationalization Perspective Technology Innovativeness as a Brand Signaling Cue Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
brand evaluation	Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations
Brand experience	Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem The Dynamic Nature of Brand Experiences
Brand extension	Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands How Can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer?
brand gender	The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on Facebook
brand heritage	“It is Old, so It Must be Good”: Why Does Heritage Signal Quality?
Brand Identification	Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness
Brand identity	Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey Conceptual Model of Destination Branding: An Integrative Approach Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation
brand image	Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey Conceptual Model of Destination Branding: An Integrative Approach Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation
Brand image management	Strategic Image Management of CSR for Luxury Brands: The Case of Luxury Hotels
brand introductions	The Role of Consumers’ Responses in Inter-firm Competitive Dynamics
Brand Love	“Employer Brand Love”: The Key for Attracting and Retaining Talent
Brand Loyalty	Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
Brand management	The Dynamic Nature of Brand Experiences Managing the Underdog Effect: A framework in the Context of Brand Management
brand meaning co-creation	Social Media Engagement with Luxury Brands: An Exploratory Study
brand personality	Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach
Brand recognition	Architectural Branding Strategies in Retail
brand relationship closeness	Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness
Brand Relationship Quality	The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ
Brand Relationships	Conceptualizing and Operationalizing Respect in Consumer-Brand Relationships
Brand semiotics	Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
brand signaling	Technology Innovativeness as a Brand Signaling Cue
brand social responsibility	The Benefits of Unrelated Brand Corporate Social Responsibility Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model
brand strategies	Family-Based Brand Identity: A Systematic Literature Review
brand symbolism	The Benefits of Unrelated Brand Corporate Social Responsibility
brand technology	Technology Innovativeness as a Brand Signaling Cue
Brand Trust	Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase Intentions? Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness
brand-retailer collaboration	Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations
branding	Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia? Nostalgia's Restorative Role at Times of Brand Crisis
Branding behaviors	Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study
branding strategies	Investigating Corporate Brand Values In Higher Education
Brazil	Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil Brand Equity and Country-of-Origin Effect: An Internationalization Perspective
Business Analytics	Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth
Business Attire	Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize?
Business Intelligence	Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth
business interactions	Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs
Business Performance	Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil
business students	Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research
Business-to-Business Sales	How do Interpersonal Factors Influence the B2B Relationship Quality?
Buy Nothing Day	#BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday
buyer-seller relationships	A Meta-Analysis of Power in Buyer-Seller Relationships
C
Cafeteria	Simplified Nutritional Labels Reduce the Calories of Purchases in a Cafeteria
Campaign duration	Examining Sales Promotion Theory in a Cause-Related Marketing Setting
Capabilities	Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors
Carsharing	“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior
Case studies	Managing the Underdog Effect: A framework in the Context of Brand Management
Cause-Marketing effectiveness	Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Cause-related marketing	Toward a Valenced Model for Fit in Cause-Related Marketing Examining Sales Promotion Theory in a Cause-Related Marketing Setting
celebrity endorsement	What Makes Digital Content Influential? A Comparison of Celebrities and Influencers
CEO	Educational Value: Do University Choices Affect Company Performance?
CEOs	Mad Men: CEOs with Sales and Marketing Backgrounds
Channel Evolution	Distribution Channel Structure, Development and Change: Theoretical Inferences from the Early Marketing Scholars
Channel Structure	Distribution Channel Structure, Development and Change: Theoretical Inferences from the Early Marketing Scholars
Charitable giving	I Misbehaved so I Give: The Moderating Role of Empathic Concern and Commonality
Cheating	Even though You Wrong Me, I may Still Like You: Consumer Dishonesty in Cases of Feeling Cheated
chief marketing officer characteristics	When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending
Children	An Exploratory Study on Children´s Word-of-Mouth Communication Can a Fun Packaging Make Healthy Food Taste Better and be Preferred over Unhealthy Food?
China	Trust in International Business Relationships: Chinese Firms in Africa The Making of the Zou Chuqu Strategy at the Marketing Level
Chinese consumers	Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods
Chinese users	Developing Trust Among Chinese Social Media Users: Does Experience Matter?
Choice experiment	Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Choice-Based Conjoint Analysis (CBC)	Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy
Circular Economy	Consumers’ Attitudes and Intentions to Purchase Bio-Based Products
Citizen-consumers	Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings
City brand attitudes	How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes
City brand benefits	How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes
City branding	The Role of the Neighborhood in City Branding
Closed Loop Supply Chain	Consumers’ Attitudes and Intentions to Purchase Bio-Based Products
Clothing	Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize?
cloud analytics	Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions
Cluster analysis	Customer Engagement on Facebook: A Classification of Brand Fans New Insights Into Japanese Seniors through Ideal Age Segmentation
co-circular activities	University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics?
Co-competition	Consumers Who Collaborate With the Firm, but Against Each Other
Co-creation	Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive Intensity Value Network Segmentation - A Three Factor Model Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation
Co-creation of Value	Crowdfunding Practices for Social Projects: An Experiment of Co-Creation
Co-production	An Application of the Co-Production Concept to the U.S. Legal System: Lessons from Marketing
COBRA	Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites
cobranding	Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach
Cocreation	Rethinking Innovation Ecosystem through Living Lab Approach
cognitive consumption	Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption
collaborative consumption	Understanding Collaborative Consumption: A Three-Country Study
Color	The Moderate Harmony Is More Pro-Social than the Obvious
Commercial banking	Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers
Commitment	Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions? CSR And Sales Performance: Examining Mediating And Moderating Processes How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment Online Brand Communities: When Consumers are Negatively Engaged
Commonality	Toward a Valenced Model for Fit in Cause-Related Marketing I Misbehaved so I Give: The Moderating Role of Empathic Concern and Commonality
Communal Narcissism	Communal Narcissists ‘Go Green’ to Validate and Enhance Their Social Status
communication	How Does High-/Low- Context Communication Influence Advertisement Perception? The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood Communication Strategies Used to Promote a Made-In and ‘Terroir’ Culture: The Case of France
company loyalty	Are Loyalty Programs Shams? A Study Assessing How Loyalty Programs Can Enhance Loyalty to the Company Rather than to the Program
Compensatory consumption	Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships
Competition	Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer
competitive counter-actions	The Role of Consumers’ Responses in Inter-firm Competitive Dynamics
Competitive Dynamics	The Role of Consumers’ Responses in Inter-firm Competitive Dynamics The Drivers of Competitive Reaction Volatility
competitive intelligence	The Role of Consumers’ Responses in Inter-firm Competitive Dynamics
Competitive Intensity	Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive Intensity Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off?
Competitiveness	Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries
Complementary and Alternative Medicine	Social Enterprise Legitimacy in a Hostile Market
Compromise Effect	Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy
Conceptual Model	“Employer Brand Love”: The Key for Attracting and Retaining Talent
Conceptualize	Online Consumer Review: An Attempt To Conceptualize And To Propose A Definition
configuration theory	Alternative Techniques for Testing Configurational Theory in Strategic Marketing Research
Conflict	The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships
Congruence	Communicating a Company’s Religious Affiliation through Online Advertising
conspicuous consumption	Social Media Usage, FOMO And Conspicuous Consumption: An Exploratory Study Meanings and Values in the Purchase of a Brand New Car: A Study with Brazilian Customers
Construal Level	The Moderate Harmony Is More Pro-Social than the Obvious
Consulting Functions	Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions?
consumer - brand relationships	Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness
consumer acceptance	Consumer Acceptance Determinants of Internet of Things: A New Perspective
consumer animosity	Implications of Consumer Animosity for Marketing Strategy: An Abstract
consumer behavior	How Gender Identity Affects Consumer Behavior: Overview and Future Research When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior Crowdfunding Practices for Social Projects: An Experiment of Co-Creation Live Music and Consumers' Attitudes Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies Fear of Crime, Consumption and Culture Accessing A Brand Community: Examining the Role of Access-Based Consumption on Brand Communities
Consumer behaviour	Creating My Own Story: Maximizers, A Different Route To Information Evaluation An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion Mobile Marketing Usage Patterns: A Customer Analytics Perspective “The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing Practice
Consumer Buying Behaviour	Consumer Perception in the Probability of Buying Luxury Brands
Consumer dominant logic	Understanding How Consumers Co-Create Value in an Online Support Service
Consumer engagement	Multi-user Virtual Reality Technology As Means To Engage Global Consumers
Consumer ethical decision making	Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust
Consumer Ethics	Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity
consumer ethnocentrism	The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing Intentions
Consumer Evaluation	How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews
Consumer experience	Multi-user Virtual Reality Technology As Means To Engage Global Consumers
consumer impulsiveness	Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets
Consumer perception	Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries Consumer Perception in the Probability of Buying Luxury Brands
Consumer Perceptions	The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands
Consumer Restraint	#BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday
Consumer traits	A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity
Consumer value co-creation behavior	Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative Behavior
Consumer value perception	Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned From a US Generation Z Consumer Perspective
consumer-based brand equity	The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on Facebook
consumer-brand engagement	The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on Facebook
Consumer-brand relationship	Even though You Wrong Me, I may Still Like You: Consumer Dishonesty in Cases of Feeling Cheated
Consumerism	The Shopping Russian: The Emerging Consumer in Moscow Retail
Consumers'experiences	The Role of Mindfulness in Consumers’ Experiences of Food Well-Being
consumption	How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity Fear of Crime, Consumption and Culture
contamination	When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens
Contemporary Arts	A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts
Contemporary Crafts	A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts
Content Analysis	Consumers Who Collaborate With the Firm, but Against Each Other Online Consumer Review: An Attempt To Conceptualize And To Propose A Definition Mission Statements as Marketing Messages: A Comparative Content Analysis Monitoring the Experiential Content of a Touristic Service
context of innovation	Unravelling the Challenges and Opportunities of Social Innovation Across Market Boundaries Through Images of Dress
Convergent validity	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
corporate brand identity	Investigating Corporate Brand Values In Higher Education
corporate brand values	Investigating Corporate Brand Values In Higher Education
Corporate Greed	Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers
corporate heritage	“It is Old, so It Must be Good”: Why Does Heritage Signal Quality?
Corporate identity	Leveraging a Sustainable Supply Chain Orientation in Marketing Communication Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours
corporate identity cues	Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours
Corporate Philanthropy	Time versus Money: The Role of Effort in the Formation of Consumer Motive Attributions
Corporate Reputation	Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers
Corporate Social Responsibility	The Benefits of Unrelated Brand Corporate Social Responsibility Comparing Sustainability Initiatives in Private and Public Health Care Sectors Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers Examining Sales Promotion Theory in a Cause-Related Marketing Setting
Corporate sustainability	Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract
countercyclical offering	Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout
Counterfeits	Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods
country image	Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing Intentions
country of origin ecological image	Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products
Country selection	The Effect of Institutional Distance on International Market Selection: Comparing Export to Foreign Direct Investment
country-of-origin	Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing Intentions
country-of-origin effect	Brand Equity and Country-of-Origin Effect: An Internationalization Perspective
Creative control	The Conflicting Cue of Implicit Self-Theory on Creative Control and Effort in Evaluation of Artworks
Crime	Fear of Crime, Consumption and Culture
CRM	Toward a Valenced Model for Fit in Cause-Related Marketing
Cross Border Regions	An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion
Cross cultural research	A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction
cross-cultural	From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials
Cross-cultural consumers	Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract
Cross-cultural research	Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World
Crowdfunding	Crowdfunding Practices for Social Projects: An Experiment of Co-Creation
CSR	A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private Sectors. CSR And Sales Performance: Examining Mediating And Moderating Processes Strategic Image Management of CSR for Luxury Brands: The Case of Luxury Hotels
CSR communication	Cheap vs. Substantive CSR Talk among Global Retailers
Cuba	Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia?
Cultural identity	Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence
Culture	Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction Fear of Crime, Consumption and Culture Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective
Culture and marketing	The Making of the Zou Chuqu Strategy at the Marketing Level
Culture Dimensions	The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States
customer	Evaluating Customer Special Requests
Customer Analytics	Mobile Marketing Usage Patterns: A Customer Analytics Perspective
Customer citizenship behaviour	New Perspectives on Justifying Customer Citizenship: An Abstract
Customer delight	Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences
Customer demotion	Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion
Customer Engagement	Customer Engagement on Facebook: A Classification of Brand Fans Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive Intensity Rethinking Innovation Ecosystem through Living Lab Approach Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
Customer Engagement Capability	Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive Intensity
Customer Experience	Consumer Acceptance Determinants of Internet of Things: A New Perspective The Luxury Experience: Customer Expectations and Marketing Practices The Dynamic Nature of Brand Experiences Influencing Customer Experience by Activating Relationship Norms Website Personalization Experience: Value Creation or Value Destruction?
Customer honesty	Customer Trustworthiness On Supplier Long-Term Orientation In Supplier-Customer Relationships
Customer interaction	Managing Customer-to-Customer Interaction in Group Service Encounters
Customer Journey	The Dynamic Nature of Brand Experiences
Customer Lifetime Value	“Paradoxes” of the Retention Reaction Curve
Customer loyalty	The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty Influencing Customer Experience by Activating Relationship Norms
Customer orientation	Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer Orientation Market Turbulence as Moderator between Customer Orientation and Firm Performance
customer participation	Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity
Customer Profitability	“Paradoxes” of the Retention Reaction Curve
Customer Retention	“Paradoxes” of the Retention Reaction Curve
Customer Reviews	Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions Accommodation Market Labels and Customers Reviews
Customer satisfaction	The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers New Perspectives on Justifying Customer Citizenship: An Abstract
Customer Service	Comgás Brasil Customer Service Transformation: A Customer Relationship Study
Customer trustworthiness	Customer Trustworthiness On Supplier Long-Term Orientation In Supplier-Customer Relationships
customer's perceived value	Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived value, Benefits and Barriers
customer-based online reputation	The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ
D
daily usage	Developing Trust Among Chinese Social Media Users: Does Experience Matter?
Data-driven programs	Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth
Decision making style	Creating My Own Story: Maximizers, A Different Route To Information Evaluation
Decision-making	The Impact of Friendship on Entrepreneurial Decision-Making Stimulating Decision Making Behavior and International Marketing Performance
Definition	Online Consumer Review: An Attempt To Conceptualize And To Propose A Definition
Delphi study	A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study
derogation effect	Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson
Design	Decoding Typicality in Apparel Products
Design strategies	Architectural Branding Strategies in Retail
Design-Visual Appeal	How Can Stimuli and Emotions Help Increase Brand Advocacy
Destination advertising	Should Destination Message Mention Safety?
Destination branding	Conceptual Model of Destination Branding: An Integrative Approach
Destination image	Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction
DICTION	Mission Statements as Marketing Messages: A Comparative Content Analysis
Difficulty	Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals
Diffusion	Consumer Interactions with Automated Technologies
Diffusion of innovations	How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior
digital consumer	Investigating the Tech-Savvy Consumer
digital disruption	Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom
Digital identity	Toward Adolescents’ Digital Identity Profiles : A Comparison between Qualitative and Quantitative Analysis
digital influencer	An Exploratory Study of Micro-Celebrity Endorsements on Instagram
digital marketing	Relevance of Digital Marketing Skills for Marketers Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns
Digital out-of-home advertising	Shopper’s Experience Of Digital Mall Signage As Atmospheric Stimuli
Digital piracy	Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior
dimensions	Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products
Direct Mailing	Improving Targeting by Taking Long-Term Relationships into Account
Direct Marketing	Improving Targeting by Taking Long-Term Relationships into Account
Disaster	Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings
discount	Precision of Gains and Losses Affect Seller Credibility and Product Perceptions
Discount retailing	Shopping Behavior Influences on Perceived Value and Store Satisfaction
Discrimination	Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and Religion
Disfluency	The Moderate Harmony Is More Pro-Social than the Obvious
disgust	When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens
Dishonest consumer behavior	Even though You Wrong Me, I may Still Like You: Consumer Dishonesty in Cases of Feeling Cheated
display rule commitment	Should Service Employee Embrace Their Natural Self?
Distributive Institutions	Distribution Channel Structure, Development and Change: Theoretical Inferences from the Early Marketing Scholars
doctoral education	Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student Outcomes
Donald Trump	A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed?
Driverless cars	Consumer Interactions with Automated Technologies
Drivers	Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
dual price	Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian Products
Dyads	Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase Intentions?
Dynamic Capabilities	Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context
dysfunctional behavior	Targeted Dysfunctionality: A Systematic Review and Conceptualization
E
E-fluencer	Product Placement in the e-Fluencer Landscape
E-retailing	Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment
Early adopters	How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior
early internationalization	Agile Marketing: A Key Driver of Entrepreneurial Internationalization
ease of navigation	Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty
Economic	The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships
economic crisis	Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived value, Benefits and Barriers Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis
ecotourism	Ecotourism Perspective: The Case Of Armenia
Education	Educational Value: Do University Choices Affect Company Performance?
effectiveness	The Effectiveness of Fear and Anger Appeals in Prevention Messages
efficiency	Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty
Effort heuristic	The Conflicting Cue of Implicit Self-Theory on Creative Control and Effort in Evaluation of Artworks
Egypt	University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics?
Elaboration Likelihood Model	A Dual-Process Perspective of Consumer Responses in Virtual Service Environments
Electronic marketing orientation	Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit
Emerging Attitudes	The Shopping Russian: The Emerging Consumer in Moscow Retail
Emerging countries	Shopper’s Experience Of Digital Mall Signage As Atmospheric Stimuli
Emerging economy	Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior
Emerging Industries	Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer
Emerging Market	A Meta-approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer Orientation Ecotourism Perspective: The Case Of Armenia
emerging markets	Unraveling the Emergence of Markets in Emerging Markets: Understanding the Role of Popular Media Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture Brand Equity and Country-of-Origin Effect: An Internationalization Perspective The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico Trust in International Business Relationships: Chinese Firms in Africa Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism
Emotion	Emotional Aspects of Marketing: Theory and Methods Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize? Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention
emotional consumption	Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption
emotional labor	Should Service Employee Embrace Their Natural Self?
Emotions	Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity
Empathic concern	I Misbehaved so I Give: The Moderating Role of Empathic Concern and Commonality
Empathy	The Moderate Harmony Is More Pro-Social than the Obvious Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks
Employability	A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study
Employee Advocacy	Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy
Employee attachment	The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees
Employee brand engagement	Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality
Employee Branding	Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study
Employee burnout	Should Service Employee Embrace Their Natural Self?
Employee identification	The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees
Employee innovative behavior	Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative Behavior
Employee Word of Mouth	Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy
employee-social-media-competence	Employees' Company Reputation-Related Social Media Competence and Benefits of Online Social Capital
Employer Brand	“Employer Brand Love”: The Key for Attracting and Retaining Talent
Enduring Goods	Understanding Involvement of Luxury Gift Givers
Engagement	When Gamification Backfires in Online Communities
Entertainment	Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction
entrepreneurial internationalization	Agile Marketing: A Key Driver of Entrepreneurial Internationalization
entrepreneurial marketing	Agile Marketing: A Key Driver of Entrepreneurial Internationalization
Entrepreneurial Orientation	Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil
Entrepreneurial team	The Impact of Friendship on Entrepreneurial Decision-Making
Entrepreneurship	Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective
Entry modes	The Effect of Institutional Distance on International Market Selection: Comparing Export to Foreign Direct Investment
Entry-level Marketing Jobs	A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study
Environmental Locus of Control	Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship
Environmental Responsibility	The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands
Environmental sustainability	An Assessment of The Relationships Between Attitudes Toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S. Consumers
Environmental Volatility	The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance
Environmentally Significant Behavior (ESB)	“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior
envy	Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention
eperience	When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment
Equity Theory	Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions?
Erotic Capital	The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association
escalation of commitment	When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment
ethical acceptability	The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability.
ethical climate	An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover Intentions
ethical consumption	Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets
ethical decision making	The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability.
Ethical Decision-Making	Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity
Ethical fashion	Importance of Ethics and Sustainability in the Fashion Industry
ethical judgment	Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research
Ethical Leadership	Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being Followed
Ethics	Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods Importance of Ethics and Sustainability in the Fashion Industry
European Customer Satisfaction Index	Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis
European markets	Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries
evaluation	Evaluating Customer Special Requests
eWOM	Accommodation Market Labels and Customers Reviews
Exercised power	A Meta-Analysis of Power in Buyer-Seller Relationships
exhibitions	Trade Fairs, Trade Shows and Exhibitions: A Literature Review
Expatriate Communities	“The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing Practice
Expatriates	I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’ Acculturation
Expectation-confirmation theory	Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction
Experience	Understanding Involvement of Luxury Gift Givers
experience economy	Monitoring the Experiential Content of a Touristic Service
Experiential marketing	Emotional Aspects of Marketing: Theory and Methods
experiential retailing	Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing
experiential tourism	Monitoring the Experiential Content of a Touristic Service
Expert	Understanding Involvement of Luxury Gift Givers
Export manager creativity	An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures
Export marketing orientation	Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing Firms
Export performance	Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing Firms Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors
extremeness seeking	Future Time Perspective-Related Differences in Consumer Choices of Hedonic vs. Utilitarian Products
Extrinsic Product Attributes	The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine
Eyetracking	“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior
F
Face-saving values	Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods
Facebook	Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites
Facebook Brand Fan pages	Customer Engagement on Facebook: A Classification of Brand Fans
Failed Consumer Relationships	Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships
familiness	Family-Based Brand Identity: A Systematic Literature Review
Family-based brand	Family-Based Brand Identity: A Systematic Literature Review
family-owned companies	Family-Based Brand Identity: A Systematic Literature Review
Fashion	Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize? A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity
Fashion and luxury goods	Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods
Fashion anxiety	A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity
Fashion bloggers	Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers
Fashion Industry	Importance of Ethics and Sustainability in the Fashion Industry
Fashion Marketing	Importance of Ethics and Sustainability in the Fashion Industry
fashion products	Sex-Appealing Clothing: Attitudes and Preferences of Women in Their Ovulation Cycle
Fashion retailing	Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing
Fashion self-efficacy	A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity
Fashion sensitivity	A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity
fast fashion	Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach
Fatorial Analysis	Comgás Brasil Customer Service Transformation: A Customer Relationship Study
Fear	The Effectiveness of Fear and Anger Appeals in Prevention Messages Fear of Crime, Consumption and Culture
female consumption	Sex-Appealing Clothing: Attitudes and Preferences of Women in Their Ovulation Cycle
Field Experiments	Ambient Scent's Effects in Sensory Service Marketing
Financial behavior	Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial Life
Financial brand value	Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
Financial condition	Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial Life
financial decision	How Important is the "Time Horizon"? An Investigation of Financial Well-Being
Financial risk	Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy
financial well-being	Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial Life How Important is the "Time Horizon"? An Investigation of Financial Well-Being
firm performance	Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off? Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer Orientation Market Turbulence as Moderator between Customer Orientation and Firm Performance
Firm size	Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
firm value	When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?
Fish	Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Fish and Seafood	Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries
Fish consumption	French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption?
fisheries	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Fit	Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit Toward a Valenced Model for Fit in Cause-Related Marketing
FOMO (fear of missing out)	Social Media Usage, FOMO And Conspicuous Consumption: An Exploratory Study
Food	What Am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City Simplified Nutritional Labels Reduce the Calories of Purchases in a Cafeteria
food consumption	When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’ Acculturation
Food Marketing	Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food
food waste	When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens
Food Well-Being	The Role of Mindfulness in Consumers’ Experiences of Food Well-Being
Forbidden Fruit	Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia?
Forced Choice	Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy
Foreign category	Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands
Formative measurement	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
Fortune 500	Mission Statements as Marketing Messages: A Comparative Content Analysis
Franchising	A cognitive analysis of the determinants of franchisor intention to internationalize
Free Choice	Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy
free-to-paid transition	Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout
Friendship	The Impact of Friendship on Entrepreneurial Decision-Making
front line employees	The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours
Front-line Employees	Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study
Functionality	Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude
future time perspective	Future Time Perspective-Related Differences in Consumer Choices of Hedonic vs. Utilitarian Products
G
gain	Precision of Gains and Losses Affect Seller Credibility and Product Perceptions
Galicia-North of Portugal Euroregion	An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion
Gamification	When Gamification Backfires in Online Communities
gatekeepers	Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks
Gender and Culture	How Gender Identity Affects Consumer Behavior: Overview and Future Research
Gender Identity	How Gender Identity Affects Consumer Behavior: Overview and Future Research How do Interpersonal Factors Influence the B2B Relationship Quality?
Generation Y	I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption Behaviors
Generation Z	Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned From a US Generation Z Consumer Perspective
generational cohort theory	Redefining Generational Cohorts Based on Touchpoint Exposure: An Empirical Analysis across Italy and Japan
Ghana	Market Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective
Gift-Giving	Understanding Involvement of Luxury Gift Givers
Global Brands	Global Brand Localness: A Three Country Investigation
Global citizens	“The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing Practice
Global Consumer Culture	Global Brand Localness: A Three Country Investigation
Global Marketing	Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence
global retailers	Cheap vs. Substantive CSR Talk among Global Retailers
Goal denial	A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction
Gratitude	Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Gray Market Goods	Factors Affecting Attitude and Purchase Intention Towards Gray Market Goods
Gray Marketing	Factors Affecting Attitude and Purchase Intention Towards Gray Market Goods
Gray markets	Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust
green advertising	Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions
Green attitude	Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals
Green buildings	Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived value, Benefits and Barriers
Green Consumption	Communal Narcissists ‘Go Green’ to Validate and Enhance Their Social Status
Green Marketing	From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship
greenbashing	Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions
Grocery stores	Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis
Grounded Theory	Consumers Who Collaborate With the Firm, but Against Each Other
Group services	Managing Customer-to-Customer Interaction in Group Service Encounters
Guilt	Even though You Wrong Me, I may Still Like You: Consumer Dishonesty in Cases of Feeling Cheated Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing I Misbehaved so I Give: The Moderating Role of Empathic Concern and Commonality
H
H&M	Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach
harm crisis communication strategy	Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?
Harmony	The Moderate Harmony Is More Pro-Social than the Obvious
Hate brand communities	Online Brand Communities: When Consumers are Negatively Engaged
Health behavior	Patients' Adoption of e-Consultation: The Role of Perceived Usefulness, Perceived Ease of Use, trust, and Risk Aversion
Health care sectors	Comparing Sustainability Initiatives in Private and Public Health Care Sectors
Health claim	Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Health technology	Patients' Adoption of e-Consultation: The Role of Perceived Usefulness, Perceived Ease of Use, trust, and Risk Aversion
Health warning labels	Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal Measurements
Healthcare	Value Expressive Advertising and Innovation Acceptance in Healthcare
Healthcare industry	A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private Sectors.
hedonic	Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian Products
hedonic consumption	Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences Meanings and Values in the Purchase of a Brand New Car: A Study with Brazilian Customers Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets
hedonic pricing method	The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing
hedonic vs utilitarian consumption	Future Time Perspective-Related Differences in Consumer Choices of Hedonic vs. Utilitarian Products
Heuristics	The Impact of Friendship on Entrepreneurial Decision-Making
Hierarchical loyalty program	Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion
Higher Education	Relevance of Digital Marketing Skills for Marketers Investigating Corporate Brand Values In Higher Education
higher education marketing	University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics?
Highly skilled workers	How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes
Hiring Process	Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and Religion
Hispanics	Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns
Home (sub)culture(s)	I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’ Acculturation
Home country institutions	Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors
homophily	Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student Outcomes
Hospitality	Strategic Image Management of CSR for Luxury Brands: The Case of Luxury Hotels
Host subculture(s	I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’ Acculturation
Hostile Market	Social Enterprise Legitimacy in a Hostile Market
Hotels and resorts industry	Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance
Humorous response	Managing the Bright and Dark Sides of Humorous Response in Service Recovery
Hunt-Vitell (H-V) theory of ethics	Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust
Hybrid Offerings	Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context
Hybrid Organization	Social Enterprise Legitimacy in a Hostile Market
I
Ideal age segmentation	New Insights Into Japanese Seniors through Ideal Age Segmentation
Identity	Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals What Am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City
Identity Threat	Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections
illusion of control	The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists
Imagery	Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude
imitative behavior	The Institutional Pressures in the Post-Adoption Use of Social Media
immigration	Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism
Impact Assessment	Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions?
Imperfect duty	Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract
Implicit self-theories	The Conflicting Cue of Implicit Self-Theory on Creative Control and Effort in Evaluation of Artworks Implicit Self-Theories for The Effects of Envy Types on Unique Product Choice
importation	The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico
In-game Advertising	A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes
in-role and extra-role behaviour	Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours
in-store	How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity
In-store retailing and sales	Fusing Complex Big Data Sets to Understand Consumers' Online Relationships that Create In-Store Bonding: An Exploratory Study
in-store technologies	Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory
in-store technology	Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing
incivility	Targeted Dysfunctionality: A Systematic Review and Conceptualization
Incremental Innovation Performance	The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance
Incremental innovations	A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech
Informal Communication	How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment
Information processing	Creating My Own Story: Maximizers, A Different Route To Information Evaluation
Information Search	Retailing in the Digital Age: Surviving Mobil App Failure
Information technology adoption strategy	Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit
Information/Content	How Can Stimuli and Emotions Help Increase Brand Advocacy
Ingredient	The Effects of Ingredient Anthropomorphism on Purchase Decisions
Innovation	Influences Of User Experience On Consumer Perception – A Study On “Autonomous Driving”
innovation adoption	The Institutional Pressures in the Post-Adoption Use of Social Media
Innovation research	Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World
Innovative capabilities	An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures
innovativeness	Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity
Instagram	An Exploratory Study of Micro-Celebrity Endorsements on Instagram
Instagram marketing	I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption Behaviors
institutional change	The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research Unraveling the Emergence of Markets in Emerging Markets: Understanding the Role of Popular Media
Institutional distance	The Effect of Institutional Distance on International Market Selection: Comparing Export to Foreign Direct Investment
institutional entrepreneurs	The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research
institutional logics	Unravelling the Challenges and Opportunities of Social Innovation Across Market Boundaries Through Images of Dress
Institutional theory	Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors
Institutions	Unraveling the Emergence of Markets in Emerging Markets: Understanding the Role of Popular Media
insurance	Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance Market
insurance market	The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market
Integrative Framework	A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed?
Intellectual capital	Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative Behavior
Intention	A cognitive analysis of the determinants of franchisor intention to internationalize
intention to act	Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research
Interactional courtesy	Customer Trustworthiness On Supplier Long-Term Orientation In Supplier-Customer Relationships
Interactive Features	How Can Stimuli and Emotions Help Increase Brand Advocacy
Internal CSR initiatives	The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees
Internal dissemination of CSR	The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees
Internal marketing	The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States
International Business Relationships	Trust in International Business Relationships: Chinese Firms in Africa
International expansion	The Effect of Institutional Distance on International Market Selection: Comparing Export to Foreign Direct Investment
international marketing	The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico The Making of the Zou Chuqu Strategy at the Marketing Level “The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing Practice A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed? Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective
international new ventures	Agile Marketing: A Key Driver of Entrepreneurial Internationalization
international performance	Stimulating Decision Making Behavior and International Marketing Performance
Internationalization	A cognitive analysis of the determinants of franchisor intention to internationalize
internationalization with brand	The Differences between Internationalization of SMEs with Brands and those without Brands
internet marketing	Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs The Cognitive Structure of Online Brand Choice: An Exploratory Study
Internet of Things	Consumer Acceptance Determinants of Internet of Things: A New Perspective
Internet usage	How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior
Involvement	Product Placement in the e-Fluencer Landscape An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion
IT resources	Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off?
J
Jealousy	A Qualitative Investigation of Jealousy in Sales Environments
Job Meaningfulness	An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover Intentions
K
Knowledge	How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment
Knowledge co-creating	Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects
Knowledge integration	How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity
Knowledge sharing	Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects
L
language	I or We: The Persuasive Effects of Typeface Shapes
Lead users	The Influence of Product Innovativeness on Technology Switching
Leadership	The Impact of Friendship on Entrepreneurial Decision-Making
Lean Innovation Capability	The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences
Legal System	An Application of the Co-Production Concept to the U.S. Legal System: Lessons from Marketing
Legitimacy Strategies	Social Enterprise Legitimacy in a Hostile Market
length of membership	Developing Trust Among Chinese Social Media Users: Does Experience Matter?
life insurance	How Important is the "Time Horizon"? An Investigation of Financial Well-Being
limited edition	Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption
Limited resources	The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences
literature review	Trade Fairs, Trade Shows and Exhibitions: A Literature Review
live music	Live Music and Consumers' Attitudes
Living Lab	Rethinking Innovation Ecosystem through Living Lab Approach
Local Brands	Global Brand Localness: A Three Country Investigation
Local Category	Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands
Long-term Effects	Ambient Scent's Effects in Sensory Service Marketing
Long-term orientation	Customer Trustworthiness On Supplier Long-Term Orientation In Supplier-Customer Relationships
Longitudinal data	Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial Life
Loyalty	Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market
loyalty programs	Are Loyalty Programs Shams? A Study Assessing How Loyalty Programs Can Enhance Loyalty to the Company Rather than to the Program
Luxury	Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem Strategic Image Management of CSR for Luxury Brands: The Case of Luxury Hotels
luxury brand	Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies Consumer Perception in the Probability of Buying Luxury Brands
luxury brands	Social Media Engagement with Luxury Brands: An Exploratory Study Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption
luxury consumers	Social Media Engagement with Luxury Brands: An Exploratory Study
luxury consumption	The Luxury Experience: Customer Expectations and Marketing Practices Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies
luxury fashion marketing	Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing
luxury marketing	Understanding Involvement of Luxury Gift Givers Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention
luxury markets	Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets
M
Made-in effect	Communication Strategies Used to Promote a Made-In and ‘Terroir’ Culture: The Case of France
Maladaptive Consumption	Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior
malicious envy	Implicit Self-Theories for The Effects of Envy Types on Unique Product Choice
Management Science	Mobile Marketing Usage Patterns: A Customer Analytics Perspective
Management support of CSR	The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees
managerial marketing capability	When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending
managerial support	How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance
Market Labels	Accommodation Market Labels and Customers Reviews
market niche	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Market orientation	Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States Market Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit
Market Turbulence	Market Turbulence as Moderator between Customer Orientation and Firm Performance
Market-oriented behavior	The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States
Market-oriented culture	The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States
Marketing	Mobile Marketing Usage Patterns: A Customer Analytics Perspective Mad Men: CEOs with Sales and Marketing Backgrounds Agency Theory in Marketing: 25 Years On
Marketing brand value	Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
Marketing capabilities	Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing Firms
Marketing communication	Leveraging a Sustainable Supply Chain Orientation in Marketing Communication
Marketing education	Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General
Marketing Lessons	An Application of the Co-Production Concept to the U.S. Legal System: Lessons from Marketing
Marketing research	Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom
marketing spending	When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending
marketing strategy	Big Data Analytics Usage in Marketing: Antecedents and Consequences The Role of Consumers’ Responses in Inter-firm Competitive Dynamics Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns Value Network Segmentation - A Three Factor Model Accessing A Brand Community: Examining the Role of Access-Based Consumption on Brand Communities Measuring a Comprehensive Typology of Positioning Strategies The Drivers of Competitive Reaction Volatility
Marketplace Morality	Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Marriage	Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships
mass customization	Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned From a US Generation Z Consumer Perspective
Materialism	Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods
Measurement invariance	Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World
media business	Co-Creation and Media Business: The Value Creation in a Brand Licensing Case
Mediating Subjective Constraints	Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship
Mediating Subjective Enablers	Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship
mediation	Should Service Employee Embrace Their Natural Self? How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity
Message Framing	Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement
meta-analysis	A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes A Meta-Analysis of Power in Buyer-Seller Relationships
Methods	Emotional Aspects of Marketing: Theory and Methods
metrics	Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations:
Mexico	The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico
micro blog	Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention
micro-celebrity	An Exploratory Study of Micro-Celebrity Endorsements on Instagram
Mindfulness	The Role of Mindfulness in Consumers’ Experiences of Food Well-Being
mission	Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations:
Mission Statement	Mission Statements as Marketing Messages: A Comparative Content Analysis
Mobile banking	Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty
Mobile Internet	How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior
Mobile Marketing	Mobile Marketing Usage Patterns: A Customer Analytics Perspective
Mobile Shopping	Retailing in the Digital Age: Surviving Mobil App Failure
Modality	Product Placement in the e-Fluencer Landscape
Modernization	Unraveling the Emergence of Markets in Emerging Markets: Understanding the Role of Popular Media
Moral Disengagement	Understanding Employees’ Coping Responses To Negative Online Reviews
moral identity	Nostalgia's Restorative Role at Times of Brand Crisis
Moral Intensity	Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity
moral recognition	The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability.
Moral responsibility	Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract
Motherhood	Decoding Archetypal Images of Motherhood in Magazine Advertisements
Motivation	Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction A Qualitative Investigation of Jealousy in Sales Environments
motivational schema in appearance	Exploring Effects of Self-Evaluative and Motivational Schemas in Appearance on Advertising Effectiveness in Fashion Ads
Motivations	Ecotourism Perspective: The Case Of Armenia Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites
Motive Attributions	Time versus Money: The Role of Effort in the Formation of Consumer Motive Attributions
Multi Group SEM	Factors Affecting Attitude and Purchase Intention Towards Gray Market Goods
multi-cultural marketing	Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns
Multi-item constructs	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
multichannel strategy	Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance Market
mutual trust	Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off?
N
Narcissism	Communal Narcissists ‘Go Green’ to Validate and Enhance Their Social Status
Narrative Believability	The Effect of Narrative Believability on Persuasiveness and Purchase Intention
Narrative Paradigm Theory	The Effect of Narrative Believability on Persuasiveness and Purchase Intention
Narrative processing	Creating My Own Story: Maximizers, A Different Route To Information Evaluation
national identity	Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism
naturally felt emotions	Should Service Employee Embrace Their Natural Self?
nature-based tourism	Ecotourism Perspective: The Case Of Armenia
Negative word-of-mouth	Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions
Neighborhood	The Role of the Neighborhood in City Branding
netnography	Consumer Acceptance Determinants of Internet of Things: A New Perspective Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior
new market development	Stimulating Decision Making Behavior and International Marketing Performance
new product development	Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity Stimulating Decision Making Behavior and International Marketing Performance
New product performance	An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures
New service development competence	Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance
New service development performance	Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance
New to the World Innovation	Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer
New Zealand	Segmenting Visitors to New Zealand: An Activity-Based Typology
news	Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?
Non-Economic	The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships
non-party systems	Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey
nonprofit	Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations:
nostalgia	Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia? “It is Old, so It Must be Good”: Why Does Heritage Signal Quality? Nostalgia's Restorative Role at Times of Brand Crisis
Novel foods	Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food
Novelty seeking	Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior
Novice	Understanding Involvement of Luxury Gift Givers
NPD success	How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity
Nutrition	Simplified Nutritional Labels Reduce the Calories of Purchases in a Cafeteria
O
Obesity	Can a Fun Packaging Make Healthy Food Taste Better and be Preferred over Unhealthy Food?
Objective Knowledge	The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine
Observation	An Exploratory Study on Children´s Word-of-Mouth Communication
OEM	OEM Pressure to Innovate and Buyer-Supplier Relationship
Offline retailing	Architectural Branding Strategies in Retail
Online brand choice	The Cognitive Structure of Online Brand Choice: An Exploratory Study
Online brand community engagement	Online Brand Communities: When Consumers are Negatively Engaged
Online Brand Equity	The Cognitive Structure of Online Brand Choice: An Exploratory Study
Online community	When Gamification Backfires in Online Communities
Online complaining	Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions
Online Consumer Review	Online Consumer Review: An Attempt To Conceptualize And To Propose A Definition
Online Customer Experience	Website Personalization: Experience, Antecedents and Consequences
Online Engagement	How Can Stimuli and Emotions Help Increase Brand Advocacy
online experience	Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers
Online Gaming	Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior
online paywall	Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout
Online Reputation	Understanding Employees’ Coping Responses To Negative Online Reviews
online retail	Interrupting the Customer Journey: A Six-Country Examination of Online Shoppers’ Switching Behavior when the Item They Want is Unavailable
Online Retailing	The Institutional Pressures in the Post-Adoption Use of Social Media How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews Fusing Complex Big Data Sets to Understand Consumers' Online Relationships that Create In-Store Bonding: An Exploratory Study
Online reviews	Creating My Own Story: Maximizers, A Different Route To Information Evaluation
Online shopping	Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust
online-social-capital	Employees' Company Reputation-Related Social Media Competence and Benefits of Online Social Capital
Ontology	Understanding Involvement of Luxury Gift Givers
open and closed worldviews	The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability.
Open Innovation	Rethinking Innovation Ecosystem through Living Lab Approach
Opportunism	The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships
Opportunistic Behaviour	Agency Theory in Marketing: 25 Years On
Organic apparel	An Assessment of The Relationships Between Attitudes Toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S. Consumers
organisational identification	Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours
Organization Agility	The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance
Organization Flexibility	The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance
organizational capabilities	Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences
Organizational Citizenship Behaviors	The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees
Other customers	Managing Customer-to-Customer Interaction in Group Service Encounters
Overconsumption	Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior
overspending	When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment
ovulation	Sex-Appealing Clothing: Attitudes and Preferences of Women in Their Ovulation Cycle
P
Packaging	Can a Fun Packaging Make Healthy Food Taste Better and be Preferred over Unhealthy Food?
PAD scale	Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction
Pakistan	For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan
panel data	Cheap vs. Substantive CSR Talk among Global Retailers
Paradigms	Emotional Aspects of Marketing: Theory and Methods
Parallel Import	Factors Affecting Attitude and Purchase Intention Towards Gray Market Goods
Partial least squares	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
Path Analysis	Improving Targeting by Taking Long-Term Relationships into Account
Path modeling	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
Patriotism	An Assessment of The Relationships Between Attitudes Toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S. Consumers
Peer Effects	Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement
Peer interaction	An Exploratory Study on Children´s Word-of-Mouth Communication
Perceived brand localness	Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands
perceived control	Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment
Perceived Effort	Time versus Money: The Role of Effort in the Formation of Consumer Motive Attributions
perceived enjoyment	Developing Trust Among Chinese Social Media Users: Does Experience Matter?
perceived fit	Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations
Perceived quality	The Effects of Ingredient Anthropomorphism on Purchase Decisions Conceptual Model of Destination Branding: An Integrative Approach Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted Coffee
perceived technological change	How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance
Perceived Value	Consumer Acceptance Determinants of Internet of Things: A New Perspective Consumers’ Attitudes and Intentions to Purchase Bio-Based Products The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle. Shopping Behavior Influences on Perceived Value and Store Satisfaction
perception	How Does High-/Low- Context Communication Influence Advertisement Perception? When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust
Perfect duty	Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract
performance	Alternative Techniques for Testing Configurational Theory in Strategic Marketing Research Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations: CSR And Sales Performance: Examining Mediating And Moderating Processes
Performance risk	Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy
Personal Branding	The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association
Personal Computer Industry	Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer
Personal Norms	Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity
Personal Selling	Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase Intentions?
personality traits	Implications of Consumer Animosity for Marketing Strategy: An Abstract
persuasion	I or We: The Persuasive Effects of Typeface Shapes
Persuasiveness	The Effect of Narrative Believability on Persuasiveness and Purchase Intention
Pharmaceuticals	A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech
Philanthropy	A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts
physical trade fairs	Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs
pick-your-poison effect	Future Time Perspective-Related Differences in Consumer Choices of Hedonic vs. Utilitarian Products
Place attachment	Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion The Role of the Neighborhood in City Branding
Place branding	How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes
Place image	The Role of the Neighborhood in City Branding
Place involvement	The Role of the Neighborhood in City Branding
Place loyalty	The Role of the Neighborhood in City Branding
plate leftovers	When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens
pleasure	Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing
PLS	Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis
PLS-SEM	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
Point management strategy	Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion
political branding	Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey
political marketing	Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey
political slant	Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout
Popular Media	Unraveling the Emergence of Markets in Emerging Markets: Understanding the Role of Popular Media
Positioning strategies	Measuring a Comprehensive Typology of Positioning Strategies
post purchase behavior	New Dimensions of Post-Purchase Behavior in the Service Environment: Consumer Attitude Toward Uber After Consumer Ratings
post-installation	A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets
Postassimilationist	What Am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City
Potential residents	How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes
Practice Theories	A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts
precision pricing	Precision of Gains and Losses Affect Seller Credibility and Product Perceptions
Preference	Decoding Typicality in Apparel Products
prepayment	When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment
Pressure to Innovate	OEM Pressure to Innovate and Buyer-Supplier Relationship
prevention message	The Effectiveness of Fear and Anger Appeals in Prevention Messages
price communication	Communicating Social Price Reasons Does not Always Benefit a Firm: The Role of Individualism on Socially-Related Price Increase Justification
price fairness	Communicating Social Price Reasons Does not Always Benefit a Firm: The Role of Individualism on Socially-Related Price Increase Justification
price increases	Communicating Social Price Reasons Does not Always Benefit a Firm: The Role of Individualism on Socially-Related Price Increase Justification
price premium	“It is Old, so It Must be Good”: Why Does Heritage Signal Quality?
Price Pressure	OEM Pressure to Innovate and Buyer-Supplier Relationship
price sacrifice	Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian Products
Pride	CSR And Sales Performance: Examining Mediating And Moderating Processes
priming	The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists
privacy	When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty
private	Comparing Sustainability Initiatives in Private and Public Health Care Sectors
Pro-environmental Behavior	Communal Narcissists ‘Go Green’ to Validate and Enhance Their Social Status
Pro-environmental Behaviors	Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship
Pro-social consumption	Is There Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field
Pro-social motivation	Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects
Procedural fairness	Customer Trustworthiness On Supplier Long-Term Orientation In Supplier-Customer Relationships
processing fluency	Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment
Product	Decoding Typicality in Apparel Products
Product attribute evaluation	Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted Coffee
Product design	Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude
Product harm crisis	Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?
product image	Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing Intentions
Product innovation strategy	An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures
product innovativeness	The Influence of Product Innovativeness on Technology Switching
Product Involvement	Understanding Involvement of Luxury Gift Givers
Product management	Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude
Product Placements	A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes
product recall	Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?
Product Reviews	How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews
product unavailability	Interrupting the Customer Journey: A Six-Country Examination of Online Shoppers’ Switching Behavior when the Item They Want is Unavailable
production deviance	Targeted Dysfunctionality: A Systematic Review and Conceptualization
Produt Placement	Product Placement in the e-Fluencer Landscape
Professional Sales	Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and Religion
Profiles	Toward Adolescents’ Digital Identity Profiles : A Comparison between Qualitative and Quantitative Analysis
Profit Partnership	OEM Pressure to Innovate and Buyer-Supplier Relationship
program loyalty	Are Loyalty Programs Shams? A Study Assessing How Loyalty Programs Can Enhance Loyalty to the Company Rather than to the Program
Project-Based Learning	Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General
Prosocial	The Moderate Harmony Is More Pro-Social than the Obvious
Prospect theory	Communicating a Company’s Religious Affiliation through Online Advertising
Protectionist Rhetorical Discourse	A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed?
provocative ads	Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions
Psychological Ownership	Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships
psychological-contract	Employees' Company Reputation-Related Social Media Competence and Benefits of Online Social Capital
psychopathy	Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks
public	Comparing Sustainability Initiatives in Private and Public Health Care Sectors
purchase behaviour	Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets
Purchase decision	The Effects of Ingredient Anthropomorphism on Purchase Decisions
purchase green producers	From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials
purchase history	Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions
Purchase Intention	Exploring Effects of Self-Evaluative and Motivational Schemas in Appearance on Advertising Effectiveness in Fashion Ads The Effect of Narrative Believability on Persuasiveness and Purchase Intention Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity
push-pull framework	Segmenting Visitors to New Zealand: An Activity-Based Typology
Q
qualitative	Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan
Qualitative data analysis	A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech
Qualitative Methods	Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior
Qualitative Research	A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts
Quality assessment	Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted Coffee
quality of life	How Important is the "Time Horizon"? An Investigation of Financial Well-Being
Quarter-Life crisis	I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption Behaviors
R
race	Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student Outcomes Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention
Radical Innovation Performance	The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance
Radical innovations	A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech
Real-world applications	Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General
Recovery strategies	Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions
Redundancy analysis	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
reference price range	Precision of Gains and Losses Affect Seller Credibility and Product Perceptions
regulatory focus	Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory
Relational Selling Behavior	How do Interpersonal Factors Influence the B2B Relationship Quality?
Relationship	Comgás Brasil Customer Service Transformation: A Customer Relationship Study Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem
Relationship Marketing	Consumers Who Collaborate With the Firm, but Against Each Other Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions? “The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing Practice Conceptualizing and Operationalizing Respect in Consumer-Brand Relationships
Relationship marketing orientation	Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer Orientation
Relationship Norms	Influencing Customer Experience by Activating Relationship Norms
Relationship Quality	The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships How do Interpersonal Factors Influence the B2B Relationship Quality?
reliability	Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty
religion	Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial Life Communicating a Company’s Religious Affiliation through Online Advertising
Religiosity	Communicating a Company’s Religious Affiliation through Online Advertising
religious identity	For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan
Reparability	Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy
Repurchase Intentions	Retailing in the Digital Age: Surviving Mobil App Failure
Research Methodology	A Meta-approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract
Research methods	Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World
Resource loss	A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction
Resource-Advantage Theory	The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences
Resource-based view	The Differences between Internationalization of SMEs with Brands and those without Brands A cognitive analysis of the determinants of franchisor intention to internationalize Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors
Resources	Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors
Resources and Capabilities	The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences
Respect	Conceptualizing and Operationalizing Respect in Consumer-Brand Relationships
responsible consumption	Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products
Responsible Leadership	CSR And Sales Performance: Examining Mediating And Moderating Processes
responsible-marketing	Employees' Company Reputation-Related Social Media Competence and Benefits of Online Social Capital
Retail	Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study
retail atmospherics	Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing
Retail Branding	Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis
Retail design	Architectural Branding Strategies in Retail
Retail stores	Architectural Branding Strategies in Retail
Retailer Spillover Effect	How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews
retailer trustworthiness	Precision of Gains and Losses Affect Seller Credibility and Product Perceptions
retailing	The Shopping Russian: The Emerging Consumer in Moscow Retail Redefining Generational Cohorts Based on Touchpoint Exposure: An Empirical Analysis across Italy and Japan
Retirement Savings	Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement
Risk propensity	Should Destination Message Mention Safety?
Robots	Consumer Interactions with Automated Technologies
Role	For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan
Rural poverty reduction policy	Market Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana
Rural small businesses	Market Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana
Russia	The Shopping Russian: The Emerging Consumer in Moscow Retail
S
sabotage	Targeted Dysfunctionality: A Systematic Review and Conceptualization
Safety	Should Destination Message Mention Safety?
Sales	A Qualitative Investigation of Jealousy in Sales Environments Mad Men: CEOs with Sales and Marketing Backgrounds
sales force management	How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance
Sales Leadership	Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being Followed
Salespeople	CSR And Sales Performance: Examining Mediating And Moderating Processes
salesperson orientation	How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance
Salesperson Performance	Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being Followed How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment
Satisfaction	The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships Smartphones Uses and Tourism Experience Ecotourism Perspective: The Case Of Armenia
Scale development	The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences Measuring a Comprehensive Typology of Positioning Strategies
scale granularity	Precision of Gains and Losses Affect Seller Credibility and Product Perceptions
Seafood	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Secondary Brand Associations	The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association
security	Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty
security measures	The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists
Segmentation	Value Network Segmentation - A Three Factor Model French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption?
self control	Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment
Self identification	The Luxury Experience: Customer Expectations and Marketing Practices
Self-Brand Connections	Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections
self-concept	Value Expressive Advertising and Innovation Acceptance in Healthcare Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers
Self-congruity	Value Expressive Advertising and Innovation Acceptance in Healthcare
self-control	When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment
Self-development motivation	Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects
self-evaluative schema in appearance	Exploring Effects of Self-Evaluative and Motivational Schemas in Appearance on Advertising Effectiveness in Fashion Ads
Self-expansion	Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem
Self-Expression	Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections
Self-Interest	Communal Narcissists ‘Go Green’ to Validate and Enhance Their Social Status
seller-buyer relationship	A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets
Seniors	New Insights Into Japanese Seniors through Ideal Age Segmentation
Sensory marketing	Live Music and Consumers' Attitudes Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude
Sensory Service Marketing	Ambient Scent's Effects in Sensory Service Marketing
Sentiment	Accommodation Market Labels and Customers Reviews
service	Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study New Dimensions of Post-Purchase Behavior in the Service Environment: Consumer Attitude Toward Uber After Consumer Ratings
Service brand orientation	Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer Orientation
Service Climate	The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States
Service encounters	Managing Customer-to-Customer Interaction in Group Service Encounters
service experiences	Targeted Dysfunctionality: A Systematic Review and Conceptualization
Service failure	Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions
Service Firm Performance	Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive Intensity
Service innovation	Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive Intensity Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective
Service Recovery	Managing the Bright and Dark Sides of Humorous Response in Service Recovery
Service-dominant logic	Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative Behavior
Service-Dominant Logic Theory	Consumer Acceptance Determinants of Internet of Things: A New Perspective
Services Marketing	Improving Targeting by Taking Long-Term Relationships into Account
Servicescapes	A Dual-Process Perspective of Consumer Responses in Virtual Service Environments
shape	I or We: The Persuasive Effects of Typeface Shapes
Shopper experience	Shopper’s Experience Of Digital Mall Signage As Atmospheric Stimuli
Shoppers’ satisfaction	Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction
shopping behavior	Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory Shopping Behavior Influences on Perceived Value and Store Satisfaction
Shopping Malls	Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction
signaling effects	Technology Innovativeness as a Brand Signaling Cue
signaling theory	“It is Old, so It Must be Good”: Why Does Heritage Signal Quality? Communicating Social Price Reasons Does not Always Benefit a Firm: The Role of Individualism on Socially-Related Price Increase Justification
signalling theory	New Dimensions of Post-Purchase Behavior in the Service Environment: Consumer Attitude Toward Uber After Consumer Ratings
Similarity	How do Interpersonal Factors Influence the B2B Relationship Quality?
Single items	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
Skepticism	Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions
Skills	A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study
small- and medium-sized enterprises	The Differences between Internationalization of SMEs with Brands and those without Brands
Smart products	Consumer Interactions with Automated Technologies
Smartphone	Smartphones Uses and Tourism Experience
SNS group	Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects
Social Enterprise	Social Enterprise Legitimacy in a Hostile Market
Social Identification Theory	A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed?
social influence	From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials
Social influence theory	The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees
social innovation	Unravelling the Challenges and Opportunities of Social Innovation Across Market Boundaries Through Images of Dress
Social interaction	Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction
Social marketing	French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption? Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal Measurements
social media	Social Media Usage, FOMO And Conspicuous Consumption: An Exploratory Study When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality The Institutional Pressures in the Post-Adoption Use of Social Media The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on Facebook Managing the Bright and Dark Sides of Humorous Response in Service Recovery Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing An Exploratory Study of Micro-Celebrity Endorsements on Instagram Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites
social media engagement behaviors	Social Media Engagement with Luxury Brands: An Exploratory Study
social media influencer	What Makes Digital Content Influential? A Comparison of Celebrities and Influencers
social media marketing	Social Media Engagement with Luxury Brands: An Exploratory Study
Social media strategy	Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality
social network trust	Developing Trust Among Chinese Social Media Users: Does Experience Matter?
Social Networking Sites	Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
social networks	Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks
Social Projects	Crowdfunding Practices for Social Projects: An Experiment of Co-Creation
Social support	Understanding How Consumers Co-Create Value in an Online Support Service
Socially oriented anti-consumption	Is There Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field
socio-cultural transformation	Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets
socio-demographics	Implications of Consumer Animosity for Marketing Strategy: An Abstract
Software Developers	Understanding Employees’ Coping Responses To Negative Online Reviews
Solution Selling	Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context
Spain	The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships
special requests	Evaluating Customer Special Requests
Spillover Effect	The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands
spokesperson effects	What Makes Digital Content Influential? A Comparison of Celebrities and Influencers
Stage theory	Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction
Stakeholder Integration	Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions?
STEM	Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth
Store satisfaction	Shopping Behavior Influences on Perceived Value and Store Satisfaction
strategic marketing	Alternative Techniques for Testing Configurational Theory in Strategic Marketing Research
Strategy	Mad Men: CEOs with Sales and Marketing Backgrounds
Stress	Understanding Employees’ Coping Responses To Negative Online Reviews
Structural equation modeling	Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM
student ethics	Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research
Style	Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize?
Sub Saharan Africa	Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective
sub-brands	Investigating Corporate Brand Values In Higher Education
Subjective Knowledge	The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine
Subjective wellbeing	A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction
success	Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson
supplier involvement	Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off?
Supply Chain Management	The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands
Survey	Relevance of Digital Marketing Skills for Marketers
surveys	Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom
Sustainability	Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private Sectors. Importance of Ethics and Sustainability in the Fashion Industry
Sustainability certification	Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
sustainability education	The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research
Sustainability initiatives	Comparing Sustainability Initiatives in Private and Public Health Care Sectors
sustainability marketing	The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research
Sustainability orientation	Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance
sustainability research	The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research
sustainable development	Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions
Sustainable Innovation	Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences
Sustainable supply chain orientation	Leveraging a Sustainable Supply Chain Orientation in Marketing Communication
Switch Intention	Influencing Customer Experience by Activating Relationship Norms
switching behavior	Interrupting the Customer Journey: A Six-Country Examination of Online Shoppers’ Switching Behavior when the Item They Want is Unavailable
Switching Intention	Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context
syllabi	First Impressions: The Impact Of Graphic Syllabi On Student Attitudes
symbolic self-completion	Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships
Symbolism	Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude
System 1	Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences
System 2	Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences
T
TAM	Understanding Collaborative Consumption: A Three-Country Study
Targeting	Improving Targeting by Taking Long-Term Relationships into Account
Task Involvement	Understanding Involvement of Luxury Gift Givers
Tattoo consumption	Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships
Teaching	Relevance of Digital Marketing Skills for Marketers
Team members’ creativity	How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity
Team sensemaking capability	How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity
tech savvy	Investigating the Tech-Savvy Consumer
Technical equipment	How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior
Technological Turbulence	Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil
technology	Investigating the Tech-Savvy Consumer Consumer Interactions with Automated Technologies Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism
technology acceptance	Technology Innovativeness as a Brand Signaling Cue How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance
Technology adoption	Patients' Adoption of e-Consultation: The Role of Perceived Usefulness, Perceived Ease of Use, trust, and Risk Aversion Consumer Interactions with Automated Technologies
Technology adoption models	New Perspectives on Justifying Customer Citizenship: An Abstract
technology and marketing commitment internationalization activities and performance	The Differences between Internationalization of SMEs with Brands and those without Brands
technology innovativeness	Technology Innovativeness as a Brand Signaling Cue
Technology marketing	Multi-user Virtual Reality Technology As Means To Engage Global Consumers
Technology switching	The Influence of Product Innovativeness on Technology Switching
technology-based industrial markets	A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets
Tensions	What Am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City
Terroir	Communication Strategies Used to Promote a Made-In and ‘Terroir’ Culture: The Case of France
terrorism	The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists
Text Mining	How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews
The ComproScore	The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty
the multiple-attribute product	The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing
The Satisfying Compromise	The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty
the third law of demand	The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing
Theory	Emotional Aspects of Marketing: Theory and Methods
Theory of planned behavior	A cognitive analysis of the determinants of franchisor intention to internationalize
Theory of Reasoned Action	A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed?
Time	A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private Sectors.
time duration	Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations
time horizon	How Important is the "Time Horizon"? An Investigation of Financial Well-Being
Time series model	The Drivers of Competitive Reaction Volatility
Top Management Team	Mad Men: CEOs with Sales and Marketing Backgrounds
Touchpoint	The Dynamic Nature of Brand Experiences Redefining Generational Cohorts Based on Touchpoint Exposure: An Empirical Analysis across Italy and Japan
tourism	The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists
Tourism experience	Smartphones Uses and Tourism Experience
Tourist satisfaction	An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion Conceptual Model of Destination Branding: An Integrative Approach
Tourist Site	The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle.
tourist spending	Segmenting Visitors to New Zealand: An Activity-Based Typology
TPB	Understanding Collaborative Consumption: A Three-Country Study
trade fairs	Trade Fairs, Trade Shows and Exhibitions: A Literature Review
trade shows	Trade Fairs, Trade Shows and Exhibitions: A Literature Review
Trademark valuation	Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
Tradition	Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture
Traditionscapes	Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture
travel style	Segmenting Visitors to New Zealand: An Activity-Based Typology
Triple Bottom Line	The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands
triple bottom-line	Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences
Trust	When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions? Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust Trust in International Business Relationships: Chinese Firms in Africa How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity
trustworthiness	The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market
Twitter	The Institutional Pressures in the Post-Adoption Use of Social Media #BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday
typeface	I or We: The Persuasive Effects of Typeface Shapes
Types of Novelty	Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food
Typicality	Decoding Typicality in Apparel Products
U
Uber	Understanding Collaborative Consumption: A Three-Country Study
Unbanked population	New Perspectives on Justifying Customer Citizenship: An Abstract
Underdog brand	Managing the Underdog Effect: A framework in the Context of Brand Management
Underdog effect	Managing the Underdog Effect: A framework in the Context of Brand Management
Unique product	Implicit Self-Theories for The Effects of Envy Types on Unique Product Choice
University	Educational Value: Do University Choices Affect Company Performance?
university branding	University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics?
University social augmenters	University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics?
Usages	Smartphones Uses and Tourism Experience
User Experience	Influences Of User Experience On Consumer Perception – A Study On “Autonomous Driving”
user-generated content	What Makes Digital Content Influential? A Comparison of Celebrities and Influencers
Uses & Gratifications	Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites
utilitarian	Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian Products
Utilitarian consumption	Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences
V
Valence	Toward a Valenced Model for Fit in Cause-Related Marketing
Value	Big Data Analytics Usage in Marketing: Antecedents and Consequences Educational Value: Do University Choices Affect Company Performance? Value Network Segmentation - A Three Factor Model
Value co-creation	Co-Creation and Media Business: The Value Creation in a Brand Licensing Case Understanding How Consumers Co-Create Value in an Online Support Service
Value co-creation and co-destruction	Consumer Acceptance Determinants of Internet of Things: A New Perspective
Value co-destruction	A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction
Value creation	Consumers Who Collaborate With the Firm, but Against Each Other Website Personalization: Experience, Antecedents and Consequences Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance Market Website Personalization Experience: Value Creation or Value Destruction?
Value destruction	Website Personalization Experience: Value Creation or Value Destruction?
Value expressive	Value Expressive Advertising and Innovation Acceptance in Healthcare
Value Orientations	“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior
value-based pricing	The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing
Variety Seeking	Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food
Virtual Brand Communities	Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
Virtual reality	A Dual-Process Perspective of Consumer Responses in Virtual Service Environments Multi-user Virtual Reality Technology As Means To Engage Global Consumers
virtual trade fairs	Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs
Visiting Experience	The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle.
visual complexity	Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment
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Webcare	Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions
Website personalization	Website Personalization: Experience, Antecedents and Consequences Website Personalization Experience: Value Creation or Value Destruction?
Wellbeing	Understanding How Consumers Co-Create Value in an Online Support Service
willigness to pay	The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Willingness to buy	Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy
Willingness to pay (WTP)	Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels
Willingness to try	Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food
Wine	The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine
Wineries	A Dual-Process Perspective of Consumer Responses in Virtual Service Environments
WOM	The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ
Women	Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships
Women at the workplace	The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association
Word-of-mouth	Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites
Word-of-Mouth Communication	An Exploratory Study on Children´s Word-of-Mouth Communication
WordCloud	Comgás Brasil Customer Service Transformation: A Customer Relationship Study
Work Behaviour	Understanding Employees’ Coping Responses To Negative Online Reviews
Work Competency	Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize?
Work Locus of Control	An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover Intentions
Workplace Isolation	How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment
Worthiness of Being Followed	Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being Followed
WPP	The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ
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Young consumers	I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption Behaviors
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Zuchuqu	The Making of the Zou Chuqu Strategy at the Marketing Level