AMSWMC21_PORTO: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS PORTO
TALK KEYWORD INDEX

This page contains an index consisting of author-provided keywords.

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*Media Multi-tasking
*Media Planning
*Polychronic Behavior
A
absorptive capacity
academic activism
Academic Challenges
accelerated internationalization
access-based consumption
accessibility
Acculturation
Achievement index
activity based typology
Actual quality
Adaptation
Addiction
Adolescents
advertisement
Advertising
Advertisment Design
Aesthetics
Affective commitment
Africa
Agency Theory
aggression
agile marketing
Alcohol advertising regulation
Alexander Wang
ambient music
Ambient Scent
Analysis of academic definitions
Analytics
anchoring and adjustment
Anchoring Effect
anger
ANOVA
Anthropomorphism
Anti-consumption
anti-smoking
Apparel
aquaculture
Archetypes
Architectural branding
Armenia
Artworks
assessing
Atmospheric stimuli
Attitude
attitude accessibility
Attitude theory
attitude toward brand
attitude toward course
attitude toward green product
attitude toward instructor
attitudes
Attraction Effect
attractiveness
Attribution theory
Augmented Reality
authenticity
auto industry
Automobile Industry
Autonomous driving
Autonomous-Driving
B
B2B brand engagement
Balmain
bank choice
beauty
Before – After comparison
Behavioural Perspective Model
benign envy
Beverages
Biases
Big data
Big data analytics
Bio-Waste Product
Biotechnology
Black Friday
blogger
bloggers’ influence on consumer behaviour
born globals
Bottom of the Pyramid Consumers
Brand
brand addiction
Brand Advocacy
brand and retailer collaboration
brand attachment
brand authenticity
Brand Citizenship Behavior
Brand Commitment
brand communication
brand communities
brand crisis
brand equity
brand evaluation
Brand experience
Brand extension
brand gender
brand heritage
Brand Identification
Brand identity
brand image
Brand image management
brand introductions
Brand Love
Brand Loyalty
Brand management
brand meaning co-creation
brand personality
Brand recognition
brand relationship closeness
Brand Relationship Quality
Brand Relationships
Brand semiotics
brand signaling
brand social responsibility
brand strategies
brand symbolism
brand technology
Brand Trust
brand-retailer collaboration
branding
Branding behaviors
branding strategies
Brazil
Business Analytics
Business Attire
Business Intelligence
business interactions
Business Performance
business students
Business-to-Business Sales
Buy Nothing Day
buyer-seller relationships
C
Cafeteria
Campaign duration
Capabilities
Carsharing
Case studies
Cause-Marketing effectiveness
Cause-related marketing
celebrity endorsement
CEO
CEOs
Channel Evolution
Channel Structure
Charitable giving
Cheating
chief marketing officer characteristics
Children
China
Chinese consumers
Chinese users
Choice experiment
Choice-Based Conjoint Analysis (CBC)
Circular Economy
Citizen-consumers
City brand attitudes
City brand benefits
City branding
Closed Loop Supply Chain
Clothing
cloud analytics
Cluster analysis
co-circular activities
Co-competition
Co-creation
Co-creation of Value
Co-production
COBRA
cobranding
Cocreation
cognitive consumption
collaborative consumption
Color
Commercial banking
Commitment
Commonality
Communal Narcissism
communication
company loyalty
Compensatory consumption
Competition
competitive counter-actions
Competitive Dynamics
competitive intelligence
Competitive Intensity
Competitiveness
Complementary and Alternative Medicine
Compromise Effect
Conceptual Model
Conceptualize
configuration theory
Conflict
Congruence
conspicuous consumption
Construal Level
Consulting Functions
consumer - brand relationships
consumer acceptance
consumer animosity
consumer behavior
Consumer behaviour
Consumer Buying Behaviour
Consumer dominant logic
Consumer engagement
Consumer ethical decision making
Consumer Ethics
consumer ethnocentrism
Consumer Evaluation
Consumer experience
consumer impulsiveness
Consumer perception
Consumer Perceptions
Consumer Restraint
Consumer traits
Consumer value co-creation behavior
Consumer value perception
consumer-based brand equity
consumer-brand engagement
Consumer-brand relationship
Consumerism
Consumers'experiences
consumption
contamination
Contemporary Arts
Contemporary Crafts
Content Analysis
context of innovation
Convergent validity
corporate brand identity
corporate brand values
Corporate Greed
corporate heritage
Corporate identity
corporate identity cues
Corporate Philanthropy
Corporate Reputation
Corporate Social Responsibility
Corporate sustainability
countercyclical offering
Counterfeits
country image
country of origin ecological image
Country selection
country-of-origin
country-of-origin effect
Creative control
Crime
CRM
Cross Border Regions
Cross cultural research
cross-cultural
Cross-cultural consumers
Cross-cultural research
Crowdfunding
CSR
CSR communication
Cuba
Cultural identity
Culture
Culture and marketing
Culture Dimensions
customer
Customer Analytics
Customer citizenship behaviour
Customer delight
Customer demotion
Customer Engagement
Customer Engagement Capability
Customer Experience
Customer honesty
Customer interaction
Customer Journey
Customer Lifetime Value
Customer loyalty
Customer orientation
customer participation
Customer Profitability
Customer Retention
Customer Reviews
Customer satisfaction
Customer Service
Customer trustworthiness
customer's perceived value
customer-based online reputation
D
daily usage
Data-driven programs
Decision making style
Decision-making
Definition
Delphi study
derogation effect
Design
Design strategies
Design-Visual Appeal
Destination advertising
Destination branding
Destination image
DICTION
Difficulty
Diffusion
Diffusion of innovations
digital consumer
digital disruption
Digital identity
digital influencer
digital marketing
Digital out-of-home advertising
Digital piracy
dimensions
Direct Mailing
Direct Marketing
Disaster
discount
Discount retailing
Discrimination
Disfluency
disgust
Dishonest consumer behavior
display rule commitment
Distributive Institutions
doctoral education
Donald Trump
Driverless cars
Drivers
dual price
Dyads
Dynamic Capabilities
dysfunctional behavior
E
E-fluencer
E-retailing
Early adopters
early internationalization
ease of navigation
Economic
economic crisis
ecotourism
Education
effectiveness
efficiency
Effort heuristic
Egypt
Elaboration Likelihood Model
Electronic marketing orientation
Emerging Attitudes
Emerging countries
Emerging economy
Emerging Industries
Emerging Market
emerging markets
Emotion
emotional consumption
emotional labor
Emotions
Empathic concern
Empathy
Employability
Employee Advocacy
Employee attachment
Employee brand engagement
Employee Branding
Employee burnout
Employee identification
Employee innovative behavior
Employee Word of Mouth
employee-social-media-competence
Employer Brand
Enduring Goods
Engagement
Entertainment
entrepreneurial internationalization
entrepreneurial marketing
Entrepreneurial Orientation
Entrepreneurial team
Entrepreneurship
Entry modes
Entry-level Marketing Jobs
Environmental Locus of Control
Environmental Responsibility
Environmental sustainability
Environmental Volatility
Environmentally Significant Behavior (ESB)
envy
eperience
Equity Theory
Erotic Capital
escalation of commitment
ethical acceptability
ethical climate
ethical consumption
ethical decision making
Ethical Decision-Making
Ethical fashion
ethical judgment
Ethical Leadership
Ethics
European Customer Satisfaction Index
European markets
evaluation
eWOM
Exercised power
exhibitions
Expatriate Communities
Expatriates
Expectation-confirmation theory
Experience
experience economy
Experiential marketing
experiential retailing
experiential tourism
Expert
Export manager creativity
Export marketing orientation
Export performance
extremeness seeking
Extrinsic Product Attributes
Eyetracking
F
Face-saving values
Facebook
Facebook Brand Fan pages
Failed Consumer Relationships
familiness
Family-based brand
family-owned companies
Fashion
Fashion and luxury goods
Fashion anxiety
Fashion bloggers
Fashion Industry
Fashion Marketing
fashion products
Fashion retailing
Fashion self-efficacy
Fashion sensitivity
fast fashion
Fatorial Analysis
Fear
female consumption
Field Experiments
Financial behavior
Financial brand value
Financial condition
financial decision
Financial risk
financial well-being
firm performance
Firm size
firm value
Fish
Fish and Seafood
Fish consumption
fisheries
Fit
FOMO (fear of missing out)
Food
food consumption
Food Marketing
food waste
Food Well-Being
Forbidden Fruit
Forced Choice
Foreign category
Formative measurement
Fortune 500
Franchising
Free Choice
free-to-paid transition
Friendship
front line employees
Front-line Employees
Functionality
future time perspective
G
gain
Galicia-North of Portugal Euroregion
Gamification
gatekeepers
Gender and Culture
Gender Identity
Generation Y
Generation Z
generational cohort theory
Ghana
Gift-Giving
Global Brands
Global citizens
Global Consumer Culture
Global Marketing
global retailers
Goal denial
Gratitude
Gray Market Goods
Gray Marketing
Gray markets
green advertising
Green attitude
Green buildings
Green Consumption
Green Marketing
greenbashing
Grocery stores
Grounded Theory
Group services
Guilt
H
H&M
harm crisis communication strategy
Harmony
Hate brand communities
Health behavior
Health care sectors
Health claim
Health technology
Health warning labels
Healthcare
Healthcare industry
hedonic
hedonic consumption
hedonic pricing method
hedonic vs utilitarian consumption
Heuristics
Hierarchical loyalty program
Higher Education
higher education marketing
Highly skilled workers
Hiring Process
Hispanics
Home (sub)culture(s)
Home country institutions
homophily
Hospitality
Host subculture(s
Hostile Market
Hotels and resorts industry
Humorous response
Hunt-Vitell (H-V) theory of ethics
Hybrid Offerings
Hybrid Organization
I
Ideal age segmentation
Identity
Identity Threat
illusion of control
Imagery
imitative behavior
immigration
Impact Assessment
Imperfect duty
Implicit self-theories
importation
In-game Advertising
in-role and extra-role behaviour
in-store
In-store retailing and sales
in-store technologies
in-store technology
incivility
Incremental Innovation Performance
Incremental innovations
Informal Communication
Information processing
Information Search
Information technology adoption strategy
Information/Content
Ingredient
Innovation
innovation adoption
Innovation research
Innovative capabilities
innovativeness
Instagram
Instagram marketing
institutional change
Institutional distance
institutional entrepreneurs
institutional logics
Institutional theory
Institutions
insurance
insurance market
Integrative Framework
Intellectual capital
Intention
intention to act
Interactional courtesy
Interactive Features
Internal CSR initiatives
Internal dissemination of CSR
Internal marketing
International Business Relationships
International expansion
international marketing
international new ventures
international performance
Internationalization
internationalization with brand
internet marketing
Internet of Things
Internet usage
Involvement
IT resources
J
Jealousy
Job Meaningfulness
K
Knowledge
Knowledge co-creating
Knowledge integration
Knowledge sharing
L
language
Lead users
Leadership
Lean Innovation Capability
Legal System
Legitimacy Strategies
length of membership
life insurance
limited edition
Limited resources
literature review
live music
Living Lab
Local Brands
Local Category
Long-term Effects
Long-term orientation
Longitudinal data
Loyalty
loyalty programs
Luxury
luxury brand
luxury brands
luxury consumers
luxury consumption
luxury fashion marketing
luxury marketing
luxury markets
M
Made-in effect
Maladaptive Consumption
malicious envy
Management Science
Management support of CSR
managerial marketing capability
managerial support
Market Labels
market niche
Market orientation
Market Turbulence
Market-oriented behavior
Market-oriented culture
Marketing
Marketing brand value
Marketing capabilities
Marketing communication
Marketing education
Marketing Lessons
Marketing research
marketing spending
marketing strategy
Marketplace Morality
Marriage
mass customization
Materialism
Measurement invariance
media business
Mediating Subjective Constraints
Mediating Subjective Enablers
mediation
Message Framing
meta-analysis
Methods
metrics
Mexico
micro blog
micro-celebrity
Mindfulness
mission
Mission Statement
Mobile banking
Mobile Internet
Mobile Marketing
Mobile Shopping
Modality
Modernization
Moral Disengagement
moral identity
Moral Intensity
moral recognition
Moral responsibility
Motherhood
Motivation
motivational schema in appearance
Motivations
Motive Attributions
Multi Group SEM
multi-cultural marketing
Multi-item constructs
multichannel strategy
mutual trust
N
Narcissism
Narrative Believability
Narrative Paradigm Theory
Narrative processing
national identity
naturally felt emotions
nature-based tourism
Negative word-of-mouth
Neighborhood
netnography
new market development
new product development
New product performance
New service development competence
New service development performance
New to the World Innovation
New Zealand
news
Non-Economic
non-party systems
nonprofit
nostalgia
Novel foods
Novelty seeking
Novice
NPD success
Nutrition
O
Obesity
Objective Knowledge
Observation
OEM
Offline retailing
Online brand choice
Online brand community engagement
Online Brand Equity
Online community
Online complaining
Online Consumer Review
Online Customer Experience
Online Engagement
online experience
Online Gaming
online paywall
Online Reputation
online retail
Online Retailing
Online reviews
Online shopping
online-social-capital
Ontology
open and closed worldviews
Open Innovation
Opportunism
Opportunistic Behaviour
Organic apparel
organisational identification
Organization Agility
Organization Flexibility
organizational capabilities
Organizational Citizenship Behaviors
Other customers
Overconsumption
overspending
ovulation
P
Packaging
PAD scale
Pakistan
panel data
Paradigms
Parallel Import
Partial least squares
Path Analysis
Path modeling
Patriotism
Peer Effects
Peer interaction
Perceived brand localness
perceived control
Perceived Effort
perceived enjoyment
perceived fit
Perceived quality
perceived technological change
Perceived Value
perception
Perfect duty
performance
Performance risk
Personal Branding
Personal Computer Industry
Personal Norms
Personal Selling
personality traits
persuasion
Persuasiveness
Pharmaceuticals
Philanthropy
physical trade fairs
pick-your-poison effect
Place attachment
Place branding
Place image
Place involvement
Place loyalty
plate leftovers
pleasure
PLS
PLS-SEM
Point management strategy
political branding
political marketing
political slant
Popular Media
Positioning strategies
post purchase behavior
post-installation
Postassimilationist
Potential residents
Practice Theories
precision pricing
Preference
prepayment
Pressure to Innovate
prevention message
price communication
price fairness
price increases
price premium
Price Pressure
price sacrifice
Pride
priming
privacy
private
Pro-environmental Behavior
Pro-environmental Behaviors
Pro-social consumption
Pro-social motivation
Procedural fairness
processing fluency
Product
Product attribute evaluation
Product design
Product harm crisis
product image
Product innovation strategy
product innovativeness
Product Involvement
Product management
Product Placements
product recall
Product Reviews
product unavailability
production deviance
Produt Placement
Professional Sales
Profiles
Profit Partnership
program loyalty
Project-Based Learning
Prosocial
Prospect theory
Protectionist Rhetorical Discourse
provocative ads
Psychological Ownership
psychological-contract
psychopathy
public
purchase behaviour
Purchase decision
purchase green producers
purchase history
Purchase Intention
push-pull framework
Q
qualitative
Qualitative data analysis
Qualitative Methods
Qualitative Research
Quality assessment
quality of life
Quarter-Life crisis
R
race
Radical Innovation Performance
Radical innovations
Real-world applications
Recovery strategies
Redundancy analysis
reference price range
regulatory focus
Relational Selling Behavior
Relationship
Relationship Marketing
Relationship marketing orientation
Relationship Norms
Relationship Quality
reliability
religion
Religiosity
religious identity
Reparability
Repurchase Intentions
Research Methodology
Research methods
Resource loss
Resource-Advantage Theory
Resource-based view
Resources
Resources and Capabilities
Respect
responsible consumption
Responsible Leadership
responsible-marketing
Retail
retail atmospherics
Retail Branding
Retail design
Retail stores
Retailer Spillover Effect
retailer trustworthiness
retailing
Retirement Savings
Risk propensity
Robots
Role
Rural poverty reduction policy
Rural small businesses
Russia
S
sabotage
Safety
Sales
sales force management
Sales Leadership
Salespeople
salesperson orientation
Salesperson Performance
Satisfaction
Scale development
scale granularity
Seafood
Secondary Brand Associations
security
security measures
Segmentation
self control
Self identification
Self-Brand Connections
self-concept
Self-congruity
self-control
Self-development motivation
self-evaluative schema in appearance
Self-expansion
Self-Expression
Self-Interest
seller-buyer relationship
Seniors
Sensory marketing
Sensory Service Marketing
Sentiment
service
Service brand orientation
Service Climate
Service encounters
service experiences
Service failure
Service Firm Performance
Service innovation
Service Recovery
Service-dominant logic
Service-Dominant Logic Theory
Services Marketing
Servicescapes
shape
Shopper experience
Shoppers’ satisfaction
shopping behavior
Shopping Malls
signaling effects
signaling theory
signalling theory
Similarity
Single items
Skepticism
Skills
small- and medium-sized enterprises
Smart products
Smartphone
SNS group
Social Enterprise
Social Identification Theory
social influence
Social influence theory
social innovation
Social interaction
Social marketing
social media
social media engagement behaviors
social media influencer
social media marketing
Social media strategy
social network trust
Social Networking Sites
social networks
Social Projects
Social support
Socially oriented anti-consumption
socio-cultural transformation
socio-demographics
Software Developers
Solution Selling
Spain
special requests
Spillover Effect
spokesperson effects
Stage theory
Stakeholder Integration
STEM
Store satisfaction
strategic marketing
Strategy
Stress
Structural equation modeling
student ethics
Style
Sub Saharan Africa
sub-brands
Subjective Knowledge
Subjective wellbeing
success
supplier involvement
Supply Chain Management
Survey
surveys
Sustainability
Sustainability certification
sustainability education
Sustainability initiatives
sustainability marketing
Sustainability orientation
sustainability research
sustainable development
Sustainable Innovation
Sustainable supply chain orientation
Switch Intention
switching behavior
Switching Intention
syllabi
symbolic self-completion
Symbolism
System 1
System 2
T
TAM
Targeting
Task Involvement
Tattoo consumption
Teaching
Team members’ creativity
Team sensemaking capability
tech savvy
Technical equipment
Technological Turbulence
technology
technology acceptance
Technology adoption
Technology adoption models
technology and marketing commitment internationalization activities and performance
technology innovativeness
Technology marketing
Technology switching
technology-based industrial markets
Tensions
Terroir
terrorism
Text Mining
The ComproScore
the multiple-attribute product
The Satisfying Compromise
the third law of demand
Theory
Theory of planned behavior
Theory of Reasoned Action
Time
time duration
time horizon
Time series model
Top Management Team
Touchpoint
tourism
Tourism experience
Tourist satisfaction
Tourist Site
tourist spending
TPB
trade fairs
trade shows
Trademark valuation
Tradition
Traditionscapes
travel style
Triple Bottom Line
triple bottom-line
Trust
trustworthiness
Twitter
typeface
Types of Novelty
Typicality
U
Uber
Unbanked population
Underdog brand
Underdog effect
Unique product
University
university branding
University social augmenters
Usages
User Experience
user-generated content
Uses & Gratifications
utilitarian
Utilitarian consumption
V
Valence
Value
Value co-creation
Value co-creation and co-destruction
Value co-destruction
Value creation
Value destruction
Value expressive
Value Orientations
value-based pricing
Variety Seeking
Virtual Brand Communities
Virtual reality
virtual trade fairs
Visiting Experience
visual complexity
W
Webcare
Website personalization
Wellbeing
willigness to pay
Willingness to buy
Willingness to pay (WTP)
Willingness to try
Wine
Wineries
WOM
Women
Women at the workplace
Word-of-mouth
Word-of-Mouth Communication
WordCloud
Work Behaviour
Work Competency
Work Locus of Control
Workplace Isolation
Worthiness of Being Followed
WPP
Y
Young consumers
Z
Zuchuqu