Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

EasyChair Preprint no. 4469, version history

Vera Rebiazina, Alexander Krasnikov and Olga Kusraeva

Version

Date

Pages

Version notes

October 26, 2020

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December 15, 2020

Acknowledgement

The publication was prepared within the framework of the Academic Fund Program at the National Research University Higher School of Economics (HSE) in 2019-2020 (grant № 19-01-025) and by the Russian Academic Excellence Project "5-100".

Keyphrases: brand awareness, Brand Differentiation, Brand Image, Brand orientation, brand strategy, emerging economy, emerging market, firm brand strategy, global brand, natural experiment, protectionism, trade barriers

BibTeX entry

BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:

@Booklet{EasyChair:4469,
  author = {Vera Rebiazina and Alexander Krasnikov and Olga Kusraeva},
  title = {Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy},
  howpublished = {EasyChair Preprint no. 4469},

  year = {EasyChair, 2020}}