Keyword:cross-channel

Publications
Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention Matilda Holkkola, Jussi Nyrhinen, Markus Makkonen, Lauri Frank, Heikki Karjaluoto and Terhi-Anna Wilska EasyChair Preprint 10841