SPM India 2021: Software Product Management Summit India 2021 IIM Bangalore (Online Hosting) Bangalore, India, March 19-20, 2021 |
Conference website | https://spmsummit.org/india |
Submission link | https://easychair.org/conferences/?conf=spmindia2021 |
Abstract registration deadline | February 10, 2021 |
Submission deadline | February 10, 2021 |
CALL FOR PAPERS – ACADEMIC/RESEARCH TRACK
Product Management has emerged as one of the most critical functions in the technology sector over the last decade. The role of a Product Manager is much sought-after, be it in big tech companies or small start-ups. However, academicians and researchers from business schools have visibly lagged behind in studying the role and coming up with theories, frameworks, and tools to aid the practitioners.
Over the past three decades, the domain of Software Product Management has expanded in terms of models (from waterfall to agile), geographies (co-located to distributed), technologies (from on-premise to cloud, from monolith to microservices), and even team composition (from the Development/QA/Operations split to a more unified DevOps). This provides fertile soil for fresh and interesting research. The scope of product management is broad and includes software requirements, product strategy, UX design, user research, customer engagement, marketing efforts, investor pitching, and so on. This allows opportunities for cross-functional research in the areas of Information Systems, Marketing, Innovation, Entrepreneurship, and Organisational Behaviour.
This track in the conference welcomes interesting and relevant research studies (completed/ongoing), review papers, case studies, and commentaries related to the development and management of software products and platforms. All kinds of research methodologies are acceptable. The topics of interest broadly include but are not limited to:
- Contemporary product management approaches (Scrum, Kanban)
- Product management tools & techniques (user stories, customer journey maps)
- Developing products on emerging technologies (AI, IoT, Blockchain, Cloud, Edge Computing, Data marketplace, AR/VR)
- Software platforms (transaction, innovation)
- Software architectures (service bus, microservices)
- Data security and privacy challenges in customer-facing products
- Technology interventions to mitigate technostress and technology addiction
- Innovations in new digital products and platforms
- Feature recommendations for software products, online platforms, apps
- Crowd-based products and the sharing economy
- E-commerce and digital payment products and services
- UX and Design Thinking
- Product performance metrics and growth hacking
- Digital consumer behaviour and user research
- Product team management and leadership
- B-plans and competitive strategies for new products
- Software product quality assurance
We also welcome papers and case studies on the special theme of this year’s SPM Summit India 2021 - “Wising Up: Product Management Lessons from 2020”.
While the pandemic has wrought havoc around the planet, we have also been witnessing software-powered IT products transform the way we function, and upset some commonly held notions. In services sectors such as education and healthcare, teleconferencing was once regarded as a poor alternative: it now plays a pivotal rule. Work from home (WFH) was famously contested as an acceptable mode, with allegations of reduced productivity. Companies now have to weigh the WFH proposition and create the necessary infrastructure to sustain their operations. On the product development end, open source communities always flourished as individuals working from home and contributing to serious feature development: this has become the reality of every software project.
Here are some suggested threads of interest that align with the current backdrop:
- New product ideation approaches
- Changes to agile ceremonies (Daily stand-ups, sprint review, planning game)
- Customer feedback in the absence of an in situ visit
- Client acceptance of technology-enabled processes
- Improvement or degradation in routine practices and metrics
- Products whose “time has come” – e.g. tools for collaboration / video conferencing
- Accelerated migration from on-premise to cloud
- Costing angle – less travel means less money?
- Product support – action at a distance
- Absence of co-location and its impact
Manuscripts
We seek original manuscripts (extended abstracts only) of your writing, with an abstract and 5-10 pages of text (including tables, figures, and references). Submissions must not exceed 3,500 words, and should preferably be in the PDF format using 11-point Times New Roman font and double spacing. Citations should be provided in APA (6th edition) format. Papers shall be peer-reviewed by a panel of experts. Plagiarism of any kind is unwelcome: we run every paper through an extensive filter on our end.
Any enquiries must be sent to spmsummit2021@iimb.ac.in.
Dates and deadlines:
Submission Opens: 1st January 2021
Submission Closes: 31st January 2021
Decision to Authors: 28th February 2021
Author Registration Closes: 7th March 2021
Presentation Dates: 19th & 20th March 2021
Camera-ready Submission for Publication: 31st March 2021
Awards
The top 3 papers and 1 best case study will be selected and awarded with certificates.
Publication
The accepted papers will be published online on our website as the Proceedings of the Software Product Management Summit India 2021. Prior permission to be taken from the authors in case they would like to opt out.
Committees
Program Committee (Academic/Research Track)
Prof. Shankhadeep Banerjee (IIM Bangalore) - Program Chair
Prof. Ashish K. Jha (Trinity Business School, University of Dublin)
Prof. Ashutosh Jha (S. P. Jain Institute of Management and Research)
Dimitri Petrik (University of Stuttgart)
Prof. Priya Seetharaman (IIM Calcutta)
Prof. Samadrita Bhattacharyya (IIM Udaipur)
Conference Chairs
Prof. Shankar Venkatagiri (IIM Bangalore)
Hans-Bernd Kittlaus (Chairperson, ISPMA)
Contact
All questions about submissions should be emailed to spmsummit2021@iimb.ac.in