WADVAM 2020: Workshop em Análise e Visualização de Dados Aplicada em Marketing ISCTEC Lisbon, Portugal, October 7-10, 2020 |
Conference website | http://www.icmarktech.org/index.php/pt/workshop?id=71 |
Submission link | https://easychair.org/conferences/?conf=wadvam2020 |
1st Workshop in Analytics and Data Visualization Applied in Marketing
This workshop calls to send their work to professionals, academics and researchers in the field of analytics, and data visualization to the area of marketing, communication and technologies.
Currently technology is a fundamental input in many areas of knowledge, marketing and communication are no stranger to it, so they have had to adapt to the new challenges that technologies have generated, currently the amount of information that It is generated is incredibly large, marketing and communications contribute greatly to this generation of data and it is necessary to create and propose new mechanisms that allow the analysis, visualization, treatment or management of data in order to get more out of the information and generate new mechanisms that make better use of analytics of data currently generated.
Submission Guidelines
Papers written in English (until 10-page limit) must follow the formatting rules for Proceedings in Smart Innovation, Systems and Technologies series (see Instructions for Authors at Springer Website). The version of these papers for evaluation by the Scientific Committee, saved in PDF format, must not include identification, e-mail and affiliation of the authors. This information must only be available in the camera-ready version of accepted papers, saved in Word or Latex format and also in PDF format. These files must be accompanied by the Consent to Publish form filled out, in a ZIP file, and uploaded at the conference management system.
Papers written in Spanish or Portuguese (until 15-page limit) must follow the formatting rules of RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação (download instructions/template for authors in Spanish or Portuguese). The version of these papers for evaluation by the Scientific Committee, saved in PDF format, must not include identification, e-mail and affiliation of the authors. This information must only be available in the camera-ready version of accepted papers, saved in Word format. These file must be uploaded at the conference management system in a ZIP file.
All papers must be original and not simultaneously submitted to another journal or conference.
To submit or upload a paper please go to the WADVAM Workshop Submission
List of Topics
Participants may submit papers on the following topics.
- Analytics in marketing or communication
- Visualization in neurocommunication
- Sentimental analysis with georeferencing
- Artificial intelligence applied in data visualization
- Data management in advertising
- Analytics for marketing competitive intelligence
- Knowledge management applied to marketing
- Knowledge discovery in marketing databases
- Deep learning applied to marketing
- Marketing and institutional and government communication
- Other topics converging with the theme of the workshop
Committees
Organizers
- GIIRA Research Gruop, Universidad Distrital Franciso José de Caldas (Colombia)
- Comercio Electronico Research Gruop, Universidad Distrital Franciso José de Caldas (Colombia)
- Fundación Universidad Internacional de la Rioja (Colombia)
- Universidad de Oviedo (España)
Organizing committee
- Rubén Gonzalez Crespo (Universidad Internacional de la Rioja - UNIR, España)
- Franklin Montenegro (Universidad de Cundinamarca, Colombia)
- Karen Angarita (Fundación Universidad Internacional de la Rioja, Colombia)
- Elvis Eduardo Gaona Garcia (Universidad Distrital Franciso José de Caldas, Colombia)
- Julio Baron Velandia (Universidad Distrital Franciso José de Caldas, Colombia)
- Vicente Garcia Diaz (Universidad de Oviedo, España)
Scientific committee
- Edward Nuñez (Universidad de Oviedo, España)
- Rafael Reyes (Corporación Universitaria Lasallista, Colombia)
- Edwin Millan (Universidad de la Amazonia, Colombia)
- Breedyeet Alfonso (Fundación Universidad Internacional de la Rioja, Colombia)
- Carlos Augusto Sanchez Martelo (Universidad Manuela Beltran, Colombia)
- Joaquin Fernando Sanchez (Universidad Manuela Beltran, Colombia)
- Ronal Gutierrez (Universidad de la Sabana, Colombia)
- José Quintero Fernando López (Universidad San Buenaventura Cali, Colombia)
- David martin (Universidad de Alcala de Henares, España)
- Flor Nancy Diaz Piraquive (Fundación Universidad Internacional de la Rioja, Colombia)
- Albeiro Cortés Cabezas (Universidad Surcolombiana, Colombia)
Publication
WADVAM 2020 proceedings will be published in English, Spanish and Portuguese.
English papers: Smart Innovation, Systems and Technologies Collection, Springer.
Spanish or Portuguese papers: RISTI (Scopus)
Extended versions selected by the Academic Coordination, possibility of publication in "Data Technologies and Applications" (JCR).
Venue
The conference will be held in ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.
Contact
All questions about submissions should be emailed to wadvam.icmarktech@gmail.com