TAPDAM2019: The 2nd International Conference on Advances in Theory and Practice of Digital Marketing Motilal Nehru National Institute of Technology (MNNIT) Allahabad Allahabad, Uttar Pradesh, India, April 14-15, 2019 |
Conference website | https://www.tapdam.org/ |
Submission link | https://easychair.org/conferences/?conf=tapdam2019 |
Abstract registration deadline | November 15, 2018 |
Submission deadline | November 15, 2018 |
Submission Guidelines
Authors should submit one of the following two types of original, unpublished research papers for consideration to this conference:
- Full papers should contain completed research and have 12 or more pages;
- Short papers can consist of conceptual, theoretical, position or viewpoint types of contributions and have a maximum of 6 pages. Please note that submissions should not be under consideration for any other conference or journal outlet.
List of Topics
Digital Marketing
• Adoption, Usage and Impact of Digital Marketing
• Adoption, Usage and Impact of Digital Innovations
• Acculturation and Digital Marketing
• Affiliate Marketing
• Social Media Marketing
• Stealth Marketing
• Digital Marketing Strategy
• Personalizations in Digital Marketing
• Real-time Bidding in Digital Marketing
• Viral Marketing
• Marketing of Health Services
• Digital Marketing in various Sectors/Industry
• Digital Marketing and Rural Markets
Consumers & CRM/ Public Relations
• Consumer Trust in Digital Marketing
• Building and Sustaining Customer Loyalty and Retention through Digital Marketing
• Digital Marketing and Customer Relationship Management
• Customer Engagement through Digital Marketing
• Impact of Digital Marketing on Consumer Behaviour
• Impact of Digital Marketing on Purchase Intention and Purchase Behaviour
Advertisement & Branding
• Advertising Systems
• Computational Advertising
• Contextual Advertising
• Digital Advertising Effectiveness
• Display Advertising
• Advertising Campaign
• Online Marketing and Online Advertising
• Online Video Advertising
• Online Brand Communities
• Pay-Per-Click Advertising
Technologies, Media & Mode of interaction & communication
• Communication in Digital Marketing
• Blogs and Microblogs for Digital Marketing
• Electronic Word of Mouth (eWom)
• Facebook Marketing/Advertising
• Digital Transformation
• Online Public Relations
• Search Engine Marketing and Search Engine Advertising
• Search Engine Optimization (SEO)
• Digital Innovations
• Usage and impact of emerging FinTech applications
• Application of the blockchain technology
• Electronic invoicing, electronic factoring or electronic leasing
• Application, performance and consequences of “Robo-advice”
• Integrated Marketing Communication Strategies and Digital Marketing
• Mobile Marketing and Mobile Advertising
• Sponsored Searches
• E-Mail Marketing
• Digital Marketing (Big) Data Acquisition, Management, Analytics and Insight
• Use of Emerging Technologies (such as Artificial Intelligence, Blockchain, Internet of Things, Machine Learning, Multimedia Systems, Recommender Systems, Sentiment Analysis and Virtual Reality) for Digital Marketing
Financial Issues
• Digital Marketing Financial Management, Budget Control, and Costs
• Privacy Issues in Digital Marketing
• Profitability and Return on Investments (RoI) in Digital Marketing
• Digital Investment, Digital Money and Digital Financial Advice
• Fraud and Unethical Practices in Digital Marketing
• Issues related to cryptocurrency exchanges
• Interrelation of cryptocurrencies
• Performance of different crowdfunding models
• Various Financial Models and Modes of payment
HR Aspects; Learning, Training & Development
• Digital Marketing Curriculum Development, Education and Training
• Pedagogical Development related to Digital Marketing Teaching and Learning
• Competitive Advantage through Digital Marketing
Evaluation, Policies & Procedures
• Benchmarking in Digital Marketing
• Demographic Differences and Digital Marketing
• Economic and Social Effects of Digital Marketing
• Innovation in Digital Marketing
• Public Policy and Regulation of Digital Advertising
• Decision Making in Digital Marketing
• Quality Control in Digital Marketing
• Conversion Rates in Digital Marketing
• Digital Insurances
• Remarketing, Retargeting and Behavioral Retargeting
Committees
Program Committee
- Prof. G. P. Sahu, School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Uttar Pradesh, India.
- Prof. Y. K. Dwivedi, School of Management, Swansea University, Bay Campus, Wales, UK.
Organizing committee
- Prof. G. P. Sahu, School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Uttar Pradesh, India.
- Prof. Y. K. Dwivedi, School of Management, Swansea University, Bay Campus, Wales, UK.
Publication
TAPDAM2019 proceedings will be published in the form of an Edited Book (entitled Digital and Social Media Marketing - Emerging Applications and Theoretical Development) under the Emerging Markets book series by Springer Nature, USA. Authors of selected papers will be informed of further details including formatting guidelines. The submissions that are not selected for inclusion in the aforementioned volume will be published in another Edited Book, which will have ISBN number.
Authors of few selected papers will also be invited to submit an extended and revised version of their paper for fast track review and publication in International Journal of Information Management. Further information will soon be made available on the conference website.
Venue
Motilal Nehru National Institute of Technology Allahabad, Uttar Pradesh, India.
Contact
Prof. G. P. Sahu
Conference Chair
Motilal Nehru National Institute of Technology Allahabad
Allahabad – 211004, Uttar Pradesh, India
Email: tapdam2019@gmail.com, gsahu@mnnit.ac.in
Phone: +91-930 550 8002
All questions about submissions should be emailed to tapdam2019@gmail.com