S&SM 2020: Call for Chapter & Case Study for "Social and Sustainability Marketing" |
Website | https://www.routledge.com/go/call-for-book-chapters-and-case-studies-social-and-sustainability-marketing |
Poster | download |
Abstract registration deadline | June 30, 2020 |
Submission deadline | July 31, 2020 |
Call for Book Chapters & CASE STUDIES Social and Sustainability Marketing A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
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ABOUT THE BOOK This book will present a collection of teaching cases that discusses and emphasizes how 21st-century organizations are addressing socially responsible consumers and meeting their need while keeping their business profitable. The main objective of this book is to understand through real-life case studies the practice of marketing for the benefit of society. This book will help students to develop a critical understanding of the social marketing, sustainability marketing, and allied strategies used in marketing. The case studies presented focus on creating, communicating and delivering customer value to socially responsible consumers through various marketing strategies, processes and programs. By illustrating a range of actual marketing situations, these case studies will help students acquire the skills they need to make informed marketing decisions. This book will be composed of long and short real cases with varying complexity in different sectors. This case book will also cover a few review articles and original research for an overview of the recent developments in the study area. With the case studies, collection of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to its readers. This publication is an essential reference source for educators, early readers, university students, researchers, and practitioners interested in socially responsible marketing. EDITORIAL INFORMATION Jishnu Bhattacharyya* Email: Jishnu.connect@gmail.com Dr. Manoj Kumar Dash ABV-Indian Institute of Information Technology and Management Gwalior, India Email: manojctp@gmail.com , manojdash@iiitm.ac.in. Dr. Chandana Hewege Swinburne University of Technology Hawthorn campus, Australia Email: chewege@swin.edu.au Dr. Sathyaprakash Balaji Makam University of Nottingham Ningbo China Email: SathyaprakashBalaji.Makam@nottingham.edu.cn Dr. Lim Weng Marc Swinburne University of Technology Sarawak Campus, Malaysia Email: lim@wengmarc.com *corresponding editor ARTICLE CLASSIFICATION The submission in the following formats are welcomed:
Case studies detailing campaigns are particularly welcome. Cases must be factual, and releases must be available where necessary. The contributing authors are recommended to use their own photos and other graphical representations in their chapters. Contributing authors using any third party resources or materials are required to take the appropriate permission to be used in the book. Please note that chapters should be written in an academic style with appropriate references, as necessary. The chapters may incorporate appropriate theories and must be grounded in extant literature. The contributing authors are encouraged to use recent published researches in developing the chapters. |
TENTATIVE TABLE OF CONTENTS/TOPIC COVERAGE
Section 1: Introduction This section will cover few review articles for an overview of the study area and will emphasis on the evolution of various concepts and will reflect the importance of the study area. The introduction will use various statistics, news articles, and will introduce various stakeholders. Section 2: Key Principles and Concepts This section will discuss few key broad principles, concepts, and will be exhaustive by nature. Few of such topics are social marketing, sustainability marketing, green marketing, socially responsible marketing, environmental marketing, responsible marketing, nonprofit marketing, social responsibility, corporate social responsibility (marketing communications), peace marketing, peace promotion, circular economy, holistic marketing, sales issues and sustainability, consumer behavior related to green products, green distribution channel and networks, products disposal, digital marketing and sustainability, sustainable branding, public policy and communication, and similar topics in a much broad way. The purpose would be to expose the readers to various existing concepts. Section 3: Current developments (Review of extant literature) This section will discuss to some level of details few key theories and understanding on social marketing and sustainability marketing. This will also include selected models and frameworks on social marketing and sustainability marketing (from review of extant literature). Section 4: Case studies The book will be composed of long and short real cases with varying complexity across sectors. These case studies, collection of questions, teaching materials, and real-life marketing scenarios, this book offers unique source of knowledge to marketing scholars/students/readers, and educators across the world. The case studies will be distributed according to the following geographic and case length parameters:
Contributions devoted to all aspects of social and sustainability marketing, and allied areas are invited, including, but not limited to: RECOMMENDED TOPICS
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CHAPTER SELECTION AND REVIEW STATEMENT
We will follow a double-blind reviewing procedure. Authors will be requested to avoid any form of author identifications in the body of the manuscript, including self-identifying citations and references (in their first submission). The authors must provide a separate title page with author/s details. The authors will be responsible after the review process is completed to reinsert self-identifying citations and references for final submission. We will accept only those manuscripts that are passed by both the reviewers. In some cases, the editor may decide to seek help from a third reviewer. In that case, if two of the three reviewers agree on the quality of the manuscript, the manuscript will be taken forward. The editors will review the manuscript again for quality, relevance, and rigor. Further, they will suggest the authors accordingly. The decision of the editors on manuscript acceptance will be final.
Submitted manuscripts must adhere to the following:
• The submitted manuscripts have not been published before and are not under consideration for publication anywhere else
• The submitted manuscripts have not been previously rejected or withdrawn after reviewing by the editors of the proposed casebook.
• The submitted manuscripts have been approved by all co-authors and have no conflict of interest.
• The submitted manuscripts have been approved by the responsible authorities or organization concerned.
The authors are expected to avoid unethical behavior, like, but not limited to, not acknowledging all sources of the ideas in their manuscripts, reproducing someone else’s work, and providing false information, etc. Any variation from these guidelines will result in rejection.
Formatting Instructions
The initial chapter/s may be submitted in any format (format free submission) with APA style of referencing. A chapter is recommended to have about 25 double-spaced A4 pages with 1” margins (longer or shorter chapters are completely fine).
Post acceptance of the chapter/s, it must be proofread, polished, and formatted according to the publisher's instructions before final submission. Author’s guidelines and chapter templates will be shared with the contributing authors when required.
Some main points to remember:
- The text must be provided electronically in Microsoft Word.
- Do not place any artwork within the text (including equations/structures).
- All artwork should be submitted in electronic format as individual files labeled by chapter/figure number (i.e. Fig 1.3, etc. Do not use section numbering such as Fig 1.3.5, etc.).
- Publisher copyedit according to the Chicago Manual of Style, 16th edition for punctuation, spelling, grammar, and sentence structure only – you will need to verify the content, equations, tables, figures.
- Please be aware that as part of publisher’s Production process, italic typeface will not be applied to Greek characters in your text, equations, or art.
- All units should be provided in US Units.
SUBMISSION PROCEDURE
Faculties, research scholars, and practitioners are invited to submit their chapter proposal in the form of abstract (300 to 500 words).
All proposals should be submitted to j.author.connect@gmail.com
Submissions should include authors' information (names, affiliations, emails, and short bios). All chapters are accepted based on a double-blind peer review editorial process.
Author/s of accepted chapters will be acknowledged for their contribution in there contributed chapter/s. The chapter will have the name, affiliation/s, contact, and a short authors’ profile. The contributing author/s will receive no loyalties or any form of financial gains.
Note: There are no submission or acceptance fees for manuscripts submitted to this book publication.
IMPORTANT DATES
Chapter Submission: July 30, 2020
Reviews and Decisions due: August 15, 2020
Revised Chapters due: September 30, 2020
(Early submissions are welcomed. The editors will try to share the 1st decision within 3 weeks of submission.)
The Work will be published initially under the imprint of Productivity Press, a Routledge book or such other imprint as the Publisher (Taylor & Francis Group[1]) deems suitable for the Work. The publication is anticipated in late 2020 or early 2021.
[1] The agreement is between the book authors and Taylor & Francis Group, LLC, a State of Delaware limited liability company, having its principal place of business at 6000 Broken Sound Parkway NW, Suite 300, Boca Raton, Florida 33487, U.S.A.