SPM India2022_Academic / Research Track: Software Product Management Summit India 2022 IIM BANGALORE (Online Hosting) Bangalore, India, January 21-22, 2022 |
Conference website | https://spmsummit.org/india |
Submission link | https://easychair.org/conferences/?conf=spmindia2022 |
Abstract registration deadline | December 4, 2021 |
Submission deadline | December 4, 2021 |
Call for Papers - Academic / Research Track
Product Management has emerged as one of the most critical functions in the technology sector over the last decade. The role of a Product Manager is much sought-after, be it in big tech companies or small start-ups. However, academicians and researchers from business schools have visibly lagged behind in studying the role and coming up with theories, frameworks, and tools to aid the practitioners.
Over the past three decades, the domain of Software Product Management has been learning to deal with more variety in software product organizations in terms of models (waterfall, iterative, agile), geographies (co-located or distributed), technologies (on-premise or cloud, monolith or service-oriented), and even team composition (Development/QA/Operations split or a more unified DevOps). This provides fertile soil for fresh and interesting research. The scope of product management is broad and includes software requirements, product strategy, UX design, user research, customer engagement, marketing efforts, investor pitching, and so on. This allows opportunities for cross-functional research in the areas of Information Systems, Marketing, Innovation, Entrepreneurship, and Organisational Behaviour.
This track in the conference welcomes interesting and relevant research studies (completed/ongoing), review papers, case studies, and commentaries related to the development and management of software products and platforms. All kinds of research methodologies are acceptable.
We also welcome papers and case studies on the special theme of this year’s SPM Summit India 2022 – “Building safe, secure and smart digital products & platforms”.
New age digital products are now evolving to be platforms that connect several stakeholders. These next generation products and platforms can be distinguished by three unique characteristics. First, developing digital products now involves creative strategies that harness customer networks. This provides potential for quick scaling up of these products and platforms. Therefore, the search for the right “hook” to attract and retain a strong customer base is an important aspect of product design. Second, emergence of new tools and techniques help firms design intelligent products that can enhance customer value. Embedded AI helps product managers understand customer requirements and refine the offerings on a real time basis. Third and the most important aspect of these new generation digital products / platforms is the need to build safety and security into the product design. This protects customer data and enhances customer trust in the product.
Here are some suggested threads of interest that align with the current backdrop:
- Transitioning from digital products to digital platforms
- Digital products and the search for the "Hook"
- Scaling up digital products
- Embedding AI in digital products
- Building safety and privacy into digital products by design
Manuscripts
We seek original manuscripts (extended abstracts only) of your writing, with an abstract and 5-10 pages of text (including tables, figures, and references). Submissions must not exceed 3,500 words, and should preferably be in the PDF format using 11-point Times New Roman font and double spacing. Citations should be provided in APA (6th edition) format. Papers shall be peer-reviewed by a panel of experts. Plagiarism of any kind is unwelcome: we run every paper through an extensive filter on our end.
Dates and deadlines:
- Submission Opens: 1st Oct 2021
- Submission Closes: 20th Nov 2021
- Decision to Authors: 24th Dec 2022
- Author Registration Closes: 10th Jan 2022
- Presentation Dates: 21st & 22nd Jan 2022
- Camera-ready Submission for Publication: 31st Jan 2022
Awards
The top 3 papers will be selected and awarded with certificates.
The topics of interest broadly include but are not limited to:
- Contemporary product planning approaches (requirements-driven, data-analysis-driven, data-input-driven)
- Product management in agile environments (e.g. Scrum, Kanban)
- Product management tools & techniques (user stories, customer journey maps)
- Developing products on emerging technologies (AI, IoT, Blockchain, Cloud, Edge Computing, Data marketplace, AR/VR)
- Software platforms (transaction, innovation)
- Software architectures (service bus, microservices)
- Data security and privacy challenges in customer-facing products
- Technology interventions to mitigate technostress and technology addiction
- Innovations in new digital products and platforms
- Feature recommendations for software products, online platforms, apps
- Crowd-based products and the sharing economy
- E-commerce and digital payment products and services
- UX and Design Thinking
- Product performance metrics and growth hacking
- Digital consumer behaviour and user research
- Product team management and leadership
- B-plans and competitive strategies for new products
- Software product quality assurance
- Role of Open Source in Digital Product Management
- Building in sustainability in Digital Products
- Digital Products and the journey towards Industry 5.0 of Sustainability and Inclusivity
Committees
Program Chairs (Academic/Research Track):
- Prof. Laxmi Gunupudi (Adjunct Faculty, IIM Bangalore)
- Prof. Shankhadeep Banerjee (Faculty, IIM Bangalore)
Conference Chairs:
- Prof. S. Sadagopan (Ex-Director, IIIT Bangalore)
- Prof. Haragopal Mangipudi (Adjunct Faculty, IIM Bangalore)
Publication
The accepted papers will be published online on our website as the Proceedings of the Software Product Management Summit India 2021. Prior permission to be taken from the authors in case they would like to opt out.
Venue
IIM BANGALORE (Online Hosting)
Contact
For any specific questions regarding the Call for Papers or the SPM Summit India 2022 in general, please do not hesitate to contact the organizers at spmsummit2022@iimb.ac.in