CFP
SIM 2022: Next Generation Marketing People, Planet, Place: Cooperation & Shared Value for a New Era of Critical Marketing University of Salerno Salerno, Italy, October 20-21, 2022 |
Conference website | http://www.simktg.it/sp/sim-conference-2022.3sp |
Submission link | https://easychair.org/conferences/?conf=simconference2022 |
Submission deadline | September 4, 2022 |
The SIM Conference 2022 is about the new challenges these unprecedented times are posing to marketing research and management. Participants can submit short and/or full papers, posters related to research still in the preliminary phase. The Italian Journal of Marketing, the official journal of the Italian Marketing Academy, will publish a special issue for the full papers presented at the conference. The best Marketing Cases can be published in the Pearson Management& Marketing Cases published by Pearson on the initiative of SIM and SIMA.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
- Full paper Abstract (max 250 words) • Keywords: 4 to 6 • Presentation of the thesis(s) that are subject to verification • Positioning and contribution of the paper • Precise and detailed description of the research strands that dealt with the topic • Precise indication of the design of the research and the methodology used • Presentation and discussion of results • Illustration of any empirical evidence • Conclusions and implications for research and management. Editorial rules Font: Text Times New Roman body 10; notes Times new Roman 9; Margins: Upper margin cm 5; lower cm 6.2; left cm 4.4; right cm 4.4. Single line spacing Maximum number of pages (including figures, tables and references): 20.
- Short paper Abstract (max 250 words) • Keywords: 4 to 6 • Presentation of the thesis(s) that are subject to verification • Brief reference to the lines of research that have dealt with the theme • Precise indication of the methodology to be used • Illustration of any empirical evidence • Conclusions and implications for research and management. Editorial rules Font: Text Times New Roman body 10; notes Times new Roman 9; Margins: Upper margin cm 5; lower cm 6.2; left cm 4.4; right cm 4.4. Single line spacing Maximum number of pages (including figures, tables and references): 7
- Poster Introduction (max 250 words) • Research questions/questions • Research hypotheses • Results (max 350 words) • Conclusions (max 200 words). Format It is advisable not to exceed dimensions equal to 1 Din A0 (84 cm wide and 120 cmheight), arranging the vertical position.Editorial rules Font: Text Times New Roman. Title: max 36. Section titles (Introduction, etc.): 30. Text: max 24.
- Marketing Case Study Refer to the guidelines for the authors of the Pearson Management & Marketing Cases series accessible at the following link: https://it.pearson.com/content/dam/regioncore/italy/pearson- italy/pdf/Docenti/Universit%C3%A0/pearson-universitanuove-linee-guida- mmc.pdf.
Committees
Program Committee
- Angelo Di Gregorio, University of Milano Bicocca
- Chiara Mauri, LIUC University
- Daniele Dalli, University of Pisa
Organizing committee
- Gerardino Metallo, University of Salerno
- Maria Teresa Cuomo, University of Salerno
Contact
All questions about submissions should be emailed to info@simktg.it