SC_2019: Marketing Communication in the Digital Era MICA Ahmedabad, India, January 4-7, 2019 |
Conference website | https://www.mica.ac.in/sheth-consortium/introduction |
Submission link | https://easychair.org/conferences/?conf=sc-2019 |
Poster | download |
Abstract registration deadline | October 5, 2018 |
Submission deadline | December 15, 2018 |
Marketing Communication In the Digital Era
The Academy of Indian Marketing, the Sheth Foundation, and MICA-The School of Ideas, a leading Indian Management School focused on Strategic Marketing, Branding and Communication, are jointly organizing a Conference on January 7th, 2019 as part of the 7th AIM-AMA Sheth Foundation Doctoral Consortium. We are pleased to announce a call for papers focused on the Conference theme 'Marketing Communication in the Digital Era.'
There are three major transformations that are unfolding:
- Consumers have become more empowered.
They are always digitally connected with brands and products. These connections have made them digitally aware, and has deepened and broadened their communication with brands, products and services.
- Consumers have become co-creators of content.
This influences their decision-making process for assessing and purchasing products and services.
- The impact of this digital transformation is widespread.
It impacts business models and strategies across all industries.
The Conference will provide a global platform to leaders in academia and industry to come together and understand Marketing Communication in the context of this dynamic and digitally enabled business environment.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
- Consumer Behavior
- Marketing Analytics
- Marketing Strategy
List of Topics
- For relevant themes and suggestive/related topics visit https://www.mica.ac.in/sheth-consortium/introduction
Committees
Program Committee
- Dr. Preeti Shroff
- Dr. Varsha Jain
Organizing committee
Venue
MICA Campus, Shela, Ahmedabad 380058, Gujarat, INDIA
Contact
All questions about submissions should be emailed to consortium2019@micamail.in