RCMIB 2021: Regional Conference on Marketing and International Business, Understanding the Global Marketplace North South University, Bashundhara RA, Dhaka, Bangladesh, April 23, 2021 |
Conference website | http://www.rcmib.org |
Submission link | https://easychair.org/conferences/?conf=rcmib2020 |
Poster | download |
Abstract registration deadline | March 25, 2021 |
Submission deadline | March 30, 2021 |
REGIONAL CONFERENCE ON MARKETING AND INTERNATIONAL BUSINESS: 2021
(RCMIB: April 23rd , 2021)
on
Rethinking the Contemporary Complexity in Marketing and International Business: Understanding the Global Market Place.
by
DEPARTMENT OF MARKETING AND INTERNATIONAL BUSINESS
NORTH SOUTH UNIVERSITY (NSU)
Partner Institutions: BML Munjal University and Jagdish Sheth School of Management
WELCOME FROM THE CONFERENCE COORDINATORS
Globalization has revolutionized the worldwide economy by creating a technology-based competitive environment for the multinational enterprises (MNEs) (Teagarden & Scotter, 2013). Many international firms have modified their strategies for developing countries to proactively respond to local demands and cope with emerging challenges (Narula & Dunning, 2010). Firms, particularly in developing economies have realized the importance of innovative marketing practices to enhance their value proposition. To operate businesses in the global marketplace, firms are realizing extra competitive pressure, and are required to consistently endorse novelty for enhancing value propositions. Additionally, the emergence of big data and easy access to information has resulted in more business and research opportunities. Hence, academicians and practitioners need to realize that it is imperative to develop new models and methods in order to remain competitive in the market.
Furthermore, global companies realize the significance of localizing in different markets, as emerging markets are different from developed countries.
In recent times, a larger number of South and Southeast Asian firms particularly from China and India are competing in the international marketplace, compared to developed countries. This unprecedented expansion of international firms has led to creating scopes for research arenas in the context of emerging nations.
The conference will highlight several areas including international marketing practices, information management and cross-cultural management in the context of local and international marketplace. The aim of this conference is not only to increase the understanding of those issues, but also to identify factors and characteristics that will help in the development of new models and frameworks for businesses.
We will offer workshops that are both academic and practitioner friendly to address key marketing strategies and international business issues in South and Southeast Asian context.
You are requested to explore the conference website (www.rcmib.org ) peruse the academic tracks and workshop offerings and review the submission guidelines. The accepted manuscripts will be considered for inclusion of inaugural issue of the North South Business Review in November 2021.
We are elated to welcome you to the knowledge congregation at the 1st Regional Conference on Marketing and International Business: 2021 (RCMIB 2021) that will be held at North South University campus in collaboration with our partners BML Munjal University and Jagdish Sheth School of Management on April 23, 2021.
Kind Regards,
Dr. Mohammad Tayeenul Hoque
Chairman & Assistant Professor, The Department of Marketing & International Business, North South University
Coordinators from partner institutions:
Dr. Vishal Talwar
Dean, School of Management, BML Munjal University
Dr. Sangita Dutta Gupta
Chairman of Centre for Research, IFIM Bangalore
Review Procedure and Submission Guidelines
REVIEWING PROCEDURE
Extended Abstract, competitive paper, poster presentation, word limit
Papers must be submitted before March 15, 2021.
We are inviting original papers written in English. The papers will be selected through a double-blind review process: reviews by members of the Scientific Committee and by ad hoc reviewers. The authors will be notified about the outcome of the review by March 20, 2021 and some manuscripts may need to be revised for final acceptance.
Authors may choose to submit either competitive papers or work in progress for oral presentation or poster presentation. Two separate formats are proposed to the authors for submission to the conference RCMIB 2021, which are stated below:
- An extended abstract of maximum length of 7 pages, double spaced, 12 size font Times New Roman OR
- A full paper of length 20-25 pages, double spaced, 12 size font Times New Roman
For poster presentation a full paper is not required.
To be eligible for best paper award, a full paper submission is mandatory.
A template for the extended abstract and full paper can be found here.
The first page will be used for the title, the name of the author(s) and the address (including e-mail). The second page will contain the title, a summary having a maximum of 200 words and the key words. All references and formatting will follow the International Marketing Review guidelines.
Only online submissions will be acceptable via Easychair.
If you have any issues regarding registration, please contact any member of our registration committee:
- Ms. Shahneela Naheed Email: shahneela.naheed@northsouth.edu
- Ms. Mehnaaz Samantha Kamal Email: mehnaaz.kamal@northsouth.edu
- Ms. Saima Siddique Email: saima.siddiqui@northsouth.edu
All papers must be original and not simultaneously submitted to other journals.
There are two types of submissions: Individual Papers and Working Papers
Submissions in each category will be judged on the following criteria:
• Quality of the research
• Contribution to the field of marketing strategy and international marketing
• Interest of the topic to SCP members.
Individual paper submissions should include the following:
• The title of the paper.
• The name, contact information, and affiliation of the author(s). For multi-author papers, please underline the presenter.
• A 75-100 word short abstract (for publication in the conference program).
• A 750-1000 word extended abstract that summarizes the motivation, conceptualization, methodology, and major findings (for evaluation by reviewers). Abstracts should include the number of studies completed, the study procedures, and summary statistics so that reviewers can judge the quality of the research. Incomplete or vague abstracts in which the quality cannot be ascertained will be rejected.
• References: International Marketing Review style
• Figures & Tables: We highly encourage authors to use figures/graphs in addition to the abstract. Figures and tables will not count against the word count of the abstract.
Working Paper submissions should include the following:
• The title of the paper
• The name, contact information, and affiliation of the author(s). For multi-author papers, please underline the presenter.
• A 75-100 word short abstract (for publication in the conference program)
• The Competitive paper must summarize the motivation, conceptualization, methodology, and major findings (for evaluation by reviewers)
• References: International Marketing Review style
• Figures & Tables: We highly encourage authors to use figures/graphs in addition to the abstract. Figures and tables will not count against the word count.
List of Topics
CONFERENCE THEME
In today’s fast paced world, the marketplace has become increasingly dynamic due to the advancement of globalization, information technology, and cross border investment. As a result, both academic and business research is more concerned on unfolding complexity in contemporary international marketing issues. For instance, recent development in big data phenomenon is an evolving frontier for practice and academic research to offer better value proposition in international competitive marketplace. However, the knowledge of big data as a tool for driving international business success and revolutionizing the thought process is yet to be explored through academic research. There are numerous such developments which require rigorous research and therefore, open up opportunities for researchers.
By considering complexities in international markets and limitations in current marketing literature, the Department of Marketing and International Business of NSU along with partner institutions, BML Munjal University and IFIM Bangalore, is going to host the regional marketing conference at NSU premises on April 23-24, 2021. The conference will explore new perspectives on how continuous and ubiquitous international marketing strategies can facilitate overcoming the complexities in international marketing domain. It will be beneficial for both academicians and practitioners to address different contemporary marketing strategies suitable for applying in real world context.
RESEARCH TRACK OF THE CONFERENCE AND WORKSHOP
The RCMIB 2021 conference seeks exciting and rigorous research that is truly multidisciplinary and methodologically diverse in the field of marketing and international business. This conference emphasizes the issues of ‘Rethinking the Contemporary Complexity in Marketing and International Business: Understanding the Global Market Place’.
The conference topics of interest might include but are not limited to:
Themes and subthemes:
Contemporary Topics in Marketing
- Digital marketing
- Fashion marketing
- Social marketing
- Non-profit marketing
- Neuro-marketing
- Online communities
- Islamic marketing
- Sports marketing
- Marketing to the bottom of pyramid
- Tourism marketing
- Medical tourism
- Marketing for sustainability
International Business
- Global marketing strategy
- Export and Import Management
- Firm Internationalization, Market Entry, and Market Exit
- Cultural Studies
- Global Ethics, Sustainability, and Corporate Social Responsibility
- Global Innovation and New Product Development
- Global Marketing Research, Big Data, and Analytics
Marketing communications
- Sponsorships/ endorsements
- Integrated marketing communications
- Word-of-mouth
- Media Studies
- Cross-cultural communications
Generic Topics in Marketing
- Services marketing
- Consumer behaviour
- Branding
- Business-to-business marketing
- Retailing/Multichannel marketing
- Co-creation of value
- Trust and loyalty
Interdisciplinary Research Track in Business and Management domain
- Business, Management, Accounting, Finance, Data Analytics, Entrepreneurship and Innovation.
Invited Speakers
• Professor Jeremy Clegg, Jean Monnet Professor of European Integration and International Business Management, University of Leeds
• Mohammad Faisal Ahammed, Centre for International Business at the University of Leeds, University of Leeds
• Professor Atish Chattopadhyay, Director at Institute of Finance and International Management
• Dr. Vishal Talwar (Dean, School of Management), BML Munjal University
• TBA: One of the speaker from Bangladesh
Publication
Authors will retain the full copyright on their text. After the conclusion of the conference, the authors may choose to submit revised versions of their papers for publication in a Special Issue of the North South Business Review. If your paper is accepted through the double-blind, peer review process and presented at the conference; it will be published in the Conference Proceedings that has an ISSN. Since the authors will have their copyrights, they will be able to submit their paper for publication in any other journal of their choice, if they choose to do so.
Those intending to publish in North South Business Review, manuscripts should not exceed 25 pages, double spaced, including appendices, tables (within the text), and references (MS Word, A4 paper, 2.5 cm or 1 inch margin on all sides, Times, 12 points).
For more information, please contact with the RCMIB conference team through e-mail: rcmib.nsu@northsouth.edu
A Best Paper Award will be announced during the conference.
Venue
North South University (NSU), Dhaka, Bangladesh
Committees
Program Committee
- Dr. Mohammad Tayeenul Hoque
Chairman & Assistant Professor, The Department of Marketing & International Business, North South University
Coordinators from partner institutions:
- Dr. Vishal Talwar
Dean, School of Management, BML Munjal University
- Dr. Sangita Dutta Gupta
Chairman of Centre for Research at Jagdish Sheth School of Management
Organizing committee
- Department of Marketing and International Business (MIB), North South University, Bangladesh
- BML Munjal University, India
- IFIM Business School, India
Contact
rcmib.nsu@northsouth.edu