MDWIIE-19: Marketing In The Digital World: Impact On The Indian Economy Institute of Management Studies, Lal Quan, Ghaziabad (INDIA) Ghaziabad, India, December 7, 2019 |
Conference website | https://www.ims-ghaziabad.ac.in/MDWIIE-19/commitee.html |
Submission link | https://easychair.org/conferences/?conf=mdwiie19 |
Abstract registration deadline | November 10, 2019 |
Submission deadline | November 16, 2019 |
About The Conference
IMS Ghaziabad is organizing an International Conference on “Marketing in the Digital World: Impact on the Indian Economy” on Saturday, December-07, 2019. The Digital revolution has immensely arrived and it touches every aspect of human life in relation to education, healthcare, financial transactions, financial management, corporate financing and investments, public procurement and distribution, collection of taxes by the government, besides facilitating trade and international business. It has particularly emphasized the digitalization in areas such as marketing, economics, international trade, and business. Digitalization in India is growing at a very fast pace with exponential growth.
Key Highlights
According to the Direct Marketing Association, the total worth of the digital marketing industry is $ 62 billion. The total worth of the digital advertising space in India is more than 6000 crore. India is the youngest startup nation in the world. More than 70% of entrepreneurs are of less than 35 years of age. The E-commerce companies are offering wider varieties of goods and services to the customers. India is home to 3,311 e-commerce hubs, 1,267 rural hubs, 391 export hubs, and 2,217 import hubs. According to the Internet and Mobile Association of India (IAMAI) report, the overall e-commerce market in India has recorded a robust CAGR of 54.6 percent and has crossed USD10.0 billion during 2007–11. In India, the business is growing in different industries such as mobile apps, internet of things, big data analytics, artificial intelligence, education technologies, mobile payments, transactional economics, and international trade. This conference will address various emerging issues associated with digitalization and its implication on the business, society, environment, and economy.
Call for Papers
Institute of Management Studies, Ghaziabad, invites original and unpublished papers from academicians, research scholars and practicing managers on the theme “Marketing in the Digital World: Impact on the Indian Economy. There are various sub-themes related to the topic that give opportunities to publish the papers on varied topics.
# Marketing
- Integrated Marketing Communication
- Digital and Social Media Marketing
- Big Data and Marketing Analytics
- Customer Relationship Management
- Customer Service Management
- Digital Marketing in the Era of Technological Disruption
- Digital Marketing and Artificial Intelligence
- Internet of Things & Enterprise Information System
# Economics
- Cashless Economy
- Taxation in Digital Economy
- Economics of the Gig economy
- Transactional Economics in the Era of ‘Mergers and Acquisitions’
- Digital Economy: Challenges and Opportunity
- Digitalization and its Impact on Traditional Indian Business Practices International Business
# International - Business
- Cross Border Trade through Digital Platforms
- International Trade Documentation in Digital Trade
- WTO and World Trade through e-Commerce
- International Business Strategies in Digitally Connected World
- Cross-Cultural Management in a Digital World
- International Trade Promotion through Digital and Social Media
The contributors may also submit their paper in any other relevant area which is not covered in the list.
Conference Advisory Committee:
- Prof. Jeff Senese – President, Saint Leo University, Florida (U.S.A)
- Prof. Georgios Piperopoulos – Professor, New Castle Business School, Northumbria Univerity, (U.K)
- Prof. Jan Kruger – Professor, Global Humanistic University, Johannesburg (S.A)
- Joshua Krook – Visiting Scholar, University of Oxford, Oxford (U.K)
- Prof. Ajay Pandit – Former Professor, FMS, New Delhi (India)
- Prof. D. R Agarwal – Professor Emeritus, Starex University, Gurugram (India)
- Prof. Pinaki Dasgupta – Professor, IMI, New Delhi (India)
- Prof. Rajat Gera – Professor, Manav Rachana University, Faridabad (India)
- Dr. Sadaf Siraj - School of Business & Management Studies, Jamia Hamdard, New Delhi (India)
- Shri Sanjeev Phatak – Director CMS – AIMA, New Delhi (India)
- Shri H.P. Singh – Director, NIESBUD, Noida (India)
- Prof. Alok Pandey – Director, IMS Ghaziabad
- Prof. Tapan Kumar Nayak – Dean- Academic, IMS Ghaziabad
Submission Guidelines:
The contributors of the papers are expected to submit original, unpublished, structured papers that could add value to the existing body of the knowledge. APA reference style should be used and all references should be carefully checked for completeness, accuracy, and consistency. References should be made only to works that are published, accepted for publication (not merely "submitted"), or available through libraries or institutions. Full reference should include all authors' names and initials, date of publication, the title of the article, the title of publication (italics), volume and issue number (of a journal), publisher and form (books, conference proceedings) and page numbers.
The guidelines for the research paper submission are as follows.
The first page should contain
- Title of the article ( bold font) along with the name of the author
- Institutional affiliation
- Contact details / Mail Id
The second page of the paper should contain
- Title of the paper and abstract
- The abstract of the paper should be between 200 to 250 words. Four to five keywords can be used along with the abstract. ( font size-12, Times New Roman, italics) .
- The length of the full paper should be up to 7500 words. (MS Word, Times New Roman, Font size-12) .
Plagiarism: All the submissions would be processed through plagiarism detection software “Turnitin” in accordance with the international norms.
Contact Us
G.T. Road, Lal Quan,
Ghaziabad-201 009, National Capital Region, INDIA
Ph. : (+91) 120-4170600
Fax :(+91) 120-2866034
E-mail : conf-it-2020@imsgzb.com.
Website : www.ims-ghaziabad.ac.in
Conference Conveners:
Prof. S. K. Dube (Area -Chair, International Business, 9212162428)
Dr. Abhinav P. Tripathi (Area- Chair, Marketing, 9868328956)
Conference Co-Conveners:
Prof. Vijesh Jain, (Professor and Dean – MDP, 9868400327)
Dr. Govind Nath Srivastava, (Assistant Professor, Marketing, 9999692492)