International Workshop - Master Data Management will provide an excellent international forum for sharing knowledge and results in theory, methodology, and applications of Master Data Management (Interlinked Data from CRM, applications, social networks). It will bring an ideal environment to develop new collaborations and meet experts on the fundamentals, applications, and products of the mentioned fields.

Submission Guidelines

All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:

• Workshop papers (limited to 6 pages) describing the following research and business opportunities :

• to recognize how many customers you actually have (without duplicates)
• to point out the characteristics of volume, activity fields (B2B) / segments (B2C), turnover
• to have a complex overview of the market size, business potential and its potential
• ability to select subject (B2C)/entities (B2B) for below-the-line (BTL) marketing campaigns
• to sum up contact policy of clients and prospects in terms of your contact policy & TC
• ability to evaluate the success of BTL campaigns, combinations of addresses the segments
• to dispose of a strong base for reporting, advanced analysis, geomarketing..

Committees

Program Committee

• Natalia Kryvinska, Universität Wien, Austria
• Peter Štetka, University of Economics in Bratislava, Slovakia
• Pavel Štrach, ŠKODA AUTO VYSOKÁ ŠKOLA, Czech republic
• Marie Hesková, The College of European and Regional Studies, České Budějovice, Czech republic
• Petra Jílková, Czech Technical University in Prague, Czech republic
• Dario Šebalj, J. J. Strossmayer University of Osijek, Croatia

Organizing committee

• Tomáš Pikulík, Comenius University in Bratislava, Slovakia
• Peter Štarchoň, Comenius University in Bratislava, Slovakia

Contact

All question could be emailed to:

• tomas.pikulik@fm.uniba.sk
• peter.starchon@fm.uniba.sk