MARSOC-2020: International Conference on Marketing and Society 2020 Calcutta Business School Premise Kolkata, India, July 20-25, 2020 |
Conference website | https://calcuttabusinessschool.org/MARSOC2020/ |
Submission link | https://easychair.org/conferences/?conf=marsoc2020 |
Poster | download |
Abstract registration deadline | March 15, 2020 |
Submission deadline | July 10, 2020 |
ABOUT MARSOC 2020
Responsible marketers discover what consumers want and respond with the right products at the right price to give value to buyers, and profit to the producer. Recent developments in the marketing sphere globally have created an ambiance of mutual relationships between the producers and the consumers. Marketing practitioners are emphasizing on customer values and are pursuing disruptive and continuous innovation for sustainable competitive advantage. MARSOC intends to capture the recent marketing practices in the domains of corporate social responsibility, sustainable marketing, green marketing, relationship marketing and application of digital practices and data analysis.
ABOUT THE CONFERENCE
The power of market forces and that of marketing to shape virtually every aspect of a society’s interest, attitude, and culture should not be underestimated. If used wisely and rationally, marketing can create, foster and channelize the vast energies of the free market system for the good of consumers, corporations, and society as a whole. If used recklessly, it can cause significant harm to sustainable economic development. The sole objective is to continue with economic activity while safeguarding the interests of the society and the physical environment. In the current modern marketing context, the objective of this two day 'International Conference on Marketing & Society'(MARSOC-2020) is to provide a platform for industry, marketing practitioners and academia to share their knowledge and experiences in a single platform. It intends to attract intellectuals and understand best practices in the domain of marketing and motivate researchers to address new issues in these areas.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
THE CONFERENCE WILL FOCUS ON THE FOLLOWING THEMES:
- Consumption trends and behavior
- Environmental Responsiveness and Marketing
- Sustainability & Challenges in Emerging Markets
- Entrepreneurship and emerging PPP models
- Innovative Business Models and Economy
- Marketing Ethics and Social Responsiveness
- Digital Revolution and Disruption
- Integration of Technology and Business
- Social responsibility of Business
- Skill development for Emerging market and Business Today
- Technology and Marketing/Marketing Analytics
- Latest Techniques in Marketing Research
- Marketing Strategies for BOP
- Not For Profit Marketing
- Service marketing and Service Science
- Business Operation Techniques and Marketing Management
* THERE WILL BE SPECIAL TRACK ONLY FOR STUDENTS.
List of Topics
- Business Analytics and Marketing Strategy
- Sustainability and Challenges in Emerging Market.
- Digital Revolution and Disruption
- Technology, Innovation, and Entrepreneurship
- Social and Environmental Responsiveness
- Human Behavior and Psychology
- Business Operation Technique and Supply Chain Management
- Human Skill in Business and Marketing
- Latest Techniques in Market Research
- Service marketing and Service Science.
Committees
Program Committee
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CHIEF PATRON:
Syt. S.K.Birla. Chairman, Board of Governors, Calcutta Business School
PATRON:
Professor Tamal Datta Chaudhari
Dean & Professor, Calcutta Business School, India
CONVENER :
Professor Dr. Sanjana Mondal, Assistant Professor, Calcutta Business School
CO-CONVENER(S):
Professor Suman K. Dawn, Professor, CBS
Professor Pinaki R. Bhattacharyya, Associate Professor, CBS
CONFERENCE CHAIR
CONFERENCE CHAIR(S):
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Professor Pithwiraj Nath, Professor of Marketing and Associate Director of the Retail Institute at Leeds Beckett University, UK
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Professor Arpan Kar, Associate Professor, Department of Management Studies, IIT Delhi
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Professor Yam Limbu, Associate Professor, Montclair State University, USA
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Prof. P. Venugopal, Professor, Marketing XLRI, Jamshedpur, India.
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Professor Arun Sen, Professor, Department of Information and Operations Management Mays Business School, Texas A&M University, USA.
Invited Speakers
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Professor P. Venugopal, Professor, Marketing XLRI, Jamshedpur, India
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Professor Shivam Gupta, Associate Professor Montpellier Business School, France.
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Professor Abhijit Biswas, Kmart Chair Professor in Marketing, Wayne State University.
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Professor Anand Jaiswal, Associate Professor, Marketing IIMAmhedabad.
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Professor Arpan Kar, Associate Professor Department of Management Studies, IIT Delhi.
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Professor Zillur Rahman, Professor, Department of Management Studies, Indian Institute of Technology, Roorkee.
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Professor Suvasis Saha, Professor, Marketing University of Calcutta, Dept. of Business Management.
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Professor Sitanath Majumder, Professor, Marketing University of Calcutta, Dept. of Business Management.
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Dr. Sheshadri Chaterjee, Microsoft Corp Asia Pacific Regional Business Solution Manager: Redmond, WA, US.
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Dr. Dipanjan Goswami Sr. Research Scientist at Sanyko Daichii Ltd.
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Mr. Debajyoti Banerjee Founder & CEO at Seven Boats, Google Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur.
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Mr. Rahul Bose Global Learning and Development Leader - IBM India Limited.
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Dr. Debashish Biswas, Partner Deloitte.
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Mr. Bharat Bhushan Chief Digital Officer Tata Metallics
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Ms.Nilanjana Chaudhuri CEO at peers Symantec.
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Mr. Ranodeep Saha CEO Founder of Rare Planet
Publication
MARSOC-2020 proceedings will be published in ...
- International Journal of Business and Globalisation (IJBG) Publisher: Inderscience; Scopus Indexed; UGC Approved List of Journals (No. 2661) (Confirmation received for the Special Issue).
- International Journal of Public Sector Performance Management: Publisher: Inderscience; Scopus Indexed; UGC Approved List of Journals (No. 23422) (Confirmation received for the Special Issue).
- International Journal of Technology Transfer and Commercialisation: Publisher: Inderscience; (Confirmation received for the Special Issue).
Venue
The conference will be held in CALCUTTA BUSINESS SCHOOL CAMPUS
Contact
sanjanam@calcuttabusinessschool.org
marsoc2020@calcuttabusinessschool.org
Sponsorship
Government Departments, Government Undertakings, Industry Associations, R&D Organizations, Consulting Firms, Equipment Manufacturers, Quality Control Organizations and all concerned are invited to be an Aid, Associate or Partner of the Conference. Dinner, Lunch, High Tea, Delegate Kits and Event Sponsors are also encouraged to participate. The fees and entitled benefits of the sponsors are given below:
Type |
Rate |
Number of free Delegates |
Benefits |
Aid |
5,000-10,000 |
2 25% discount for each more than 2 delegates |
Logo on backdrop Logo in book of abstract |
Associate |
10,000-20,000 |
4 30% discount for each more than 4 delegates |
Logo on backdrop Logo on all marketing communication Logo in book of abstract Company literature in the kit |
Partner |
20,0000 & above |
6 30% discount for each more than 6 delegates |
Logo on backdrop Logo on all marketing communication Company literature in the kit Half page in the book of abstract Case Workshop sponsor . |
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