MAGScholar2020: MAG Scholar Conference 2020 Bangkok Bangkok Bangkok, Thailand, June 17-19, 2020 |
Conference website | https://magscholar2020.wixsite.com/magscholarconference |
Submission link | https://easychair.org/conferences/?conf=magscholar2020 |
Abstract registration deadline | March 2, 2020 |
Submission deadline | March 15, 2020 |
MAG Scholar Conference 2020 Bangkok
Welcome to 2020 MAG Scholar Conference on Business, Marketing, and Tourism organized by MAG Scholar and Bansomdejchaopraya Rajabhat University (BSRU), Bangkok, Thailand. We would like to invite you to attend this conference which will be held at Bangkok on 10-12 June 2020. In addition to the 2-day conference and a full-day cultural immersion trip after the conference. All accepted papers will be published in the MAG Scholar online proceedings with an ISBN and submitted for possible inclusion in Conference Proceedings Citation Index (CPCI). A selection of conference papers will also be considered for awards and publication in the indexed journals.
The conference aims to provide a conducive platform to enhance interactive exchange among academics, researchers, and industry players. Scholars from all over the world who are interested in the advancement of Marketing, Tourism and Global Business in the contemporary setting are all encouraged to attend the conference and submit their papers. Management, Economic and any Social Science papers which are related to Consumer and Organizational Behavior as well as the development of digital economy are also welcome. Renowned and seasoned scholars and practitioners will be invited to share their knowledge and experience, via workshops, lectures, and presentation sessions, about the latest research developments in business to drive the digital economy.
Should you have any queries, please do not hesitate to the Conference Secretariat (magscholar2020@gmail.com). We look forward to seeing you in Bangkok and your contribution to the discourse pertaining to business, marketing, and tourism.
Yours sincerely,
Prof. Kim-Shyan Fam
Asst. Professor Nusanee Meekaewkunchorn
Mr. Azahar Kasim
Dr Mohamad Noor Salehhuddin Sharipudin
Call for Paper
Call for Papers – MAG Scholar Conference 2020 (Bangkok)
2020 MAG Scholar Conference on Business, Marketing, and Tourism will be held in Bangkok, Thailand on 10-12 June 2020. We welcome submission of abstracts and full manuscripts only in English and all submissions must be done online via the Easy Chair. Conceptual, empirical and methodological manuscripts are all welcome, on topics including business, marketing, and tourism. Other social science manuscripts (such as economics and management) related to consumer/organizational behavior and digital technology will also be considered. Conference tracks are as follow:
Marketing Sciences
Theoretical Development of Marketing
Systematic Review and Meta-Analysis
Methodological Advancement in Marketing Research
Marketing Trends and Practices
- Social Marketing, Services Marketing
- Valued based Marketing, Halal Marketing
- Marketing Strategies
- Sustainable/Environmental/Green Marketing
Value and Faith Based Marketing
- European Marketing
- Islamic Marketing
- Confucian Marketing
- Marketing of Education
Business Strategy and Communication
- Communication: B2B, B2C
- Advertising, Sales Promotion, PR, Direct Marketing
- Supply Chain and Logistics Management
- Consumer Behavior and Prediction
Tourism Management
- Touring Behavior and Experience
- Destination Tourism and Image
- Festival, Food, Sport, Cultural, Medical, Recreational Tourism
- Tourism Economics and Sustainability
- Cross-border Tourism Development
Media and Digital Technology in Marketing and Tourism
- The Impact of Media and Digital Technology on Business
- The Use of Big Data and Digital Technology in Business
- Current Issues in Marketing and Tourism
Others (please state the theme of your paper on the registration form)
Submission and Publication
Submission Guidelines:
- The conference only accepts extended abstract or short manuscript. The template is provided here.
- The manuscript must not exceed 10 pages or should be between 2000-4000 words, and it includes title page, abstract, tables, figures and references.
- All submissions must be done at Easychair (Submission Link).
- Authors do not need to submit abstract or full manuscript to the conference.
- All short manuscript would be reviewed and published as conference proceedings with the possible inclusion in Conference Proceeding Citation Index (CPCI).
- Selected short manuscripts would be eligible for best paper awards.
- All submitted short manuscript would be invited for full paper submission and thus eligible for publication consideration in one of the indexed journals (subject to review and revision process).
For more info: www.magscholar.com & https://magscholar2020.wixsite.com/magscholarconference
Committees - MAG Scholar Conference 2020 (Bangkok)
Chair
- Prof Kim-Shyan Fam, President of MAG Scholar(Victoria University of Wellington, New Zealand)
- Assoc. Professor Hiram Ting, Vice President of MAG Scholar(UCSI University, Malaysia)
Co-chair
- Asst. Professor Nusanee Meekaewkunchorn, Dean Of Faculty Management (Bansomdejchaopraya Rajabhat University, Thailand)
- Mr. Azahar Kasim (Universiti Utara Malaysia)
- Dr Mohamad Noor Salehhuddin Sharipudin (Universiti Utara Malaysia)
Organizing committee
- Dr. Man Lai Cheung (The Hang Seng University of Hong Kong)
- Dr. Mauro Jose De Oliveira (Universitario da FEI, Sao Paulo, Brazil)
- Ms. Nurzalyna Mohamed Zaki (Universiti Utara Malaysia)
- Dr. Joyce Cheah Lynn-Sze (Universiti Utara Malaysia)
- Dr. Halimin Herjanto (Marist College, New York)
- Dr. Vu Hung Dang (An Giang University, Vietnam)
- Dr. Lin Yang (University of Tasmania, Australia)
- Dr Wilson Leung Ka Shing (Polytechnic University, Hong Kong)
- Dr. Thao Nguyen (University of Economics Ho Chi Minh City, Vietnam)
- Dr. Marko S. Hermawan (Binus University, Indonesia)
Venue
Bansomdejchaopraya Rajabhat University (BSRU), Bangkok
Contact
All questions about submissions should be emailed to magscholar2020@gmail.com or mnsaleh@uum.edu.my